Greenlight

• Own the end-to-end measurement framework for Greenlight’s devices business across Shopify and Amazon. Define the KPIs, build the reporting, and ensure the team always has a clear, current view of device sales performance. • Measure the full funnel from ad impression to device purchase to subscriber conversion. Understand which marketing inputs drive device sales and which device buyers become high-LTV subscribers. This two-step conversion is the core analytical problem in this role. • Analyze paid performance across Amazon Ads and Shopify-driven channels. Evaluate ROAS, CAC, and payback period at the device level and surface recommendations on where to shift spend. • Dig into the Shopify storefront and Amazon product page funnels. Identify where conversion is leaking, what product, pricing, or creative variables are driving lift, and bring findings forward before stakeholders ask. • Build and own dbt models that encode business logic for the devices domain in a scalable, reusable way to power dashboards, reporting, and stakeholder self-serve. • Build and maintain Tableau dashboards that give marketing and leadership a reliable, current view of device sales, channel performance, and subscriber attach rates. • Use Claude fluently as a daily productivity layer: accelerating SQL, generating documentation, QA-ing work, and building faster analytical workflows. Help define and share best practices for AI-assisted analytics across the team. • Partner directly with the devices marketing team to scope analytical problems, pressure-test. • Identify gaps before they become problems: data quality, metric definitions, reporting coverage, and stakeholder understanding. Own the fix, not just the flag.

• Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence. • Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences. • Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences. • Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts. • Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation. • Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth. • Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives. • Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media. • Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.

• Build and execute aggressive social media strategies to drive reach and engagement across target audiences (parents and teens). • Build and implement holistic annual influencer strategy. • Manage multi-channel organic social content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn, etc.), driving fresh ideas and tests that help Greenlight grow. • Lead external social and influencer agency partners as primary point-of-contact. • Manage social sweepstakes and giveaways in an effort to expand channel reach. Work with internal partners to get things done. • Partner with the Growth team to source content for paid social ads and boost organic social content. • Identify emerging social opportunities to keep Greenlight ahead of trends; make strategic recommendations on engaging content ideas to drive growth. • Lead UGC content creation program for organic and paid programs; develop influencer/creator briefs, approve cast and content. • Contribute to product marketing and brand campaigns, working cross-functionally with stakeholders in product marketing, CRM, brand, creative, growth, and partnerships for upcoming launches and programs. • Strengthen Customer Service communications to ensure Greenlight is providing stellar customer service across all social media channels. • Oversee social reporting and analytics; share learnings and continuously optimize.

Title: Customer Service Specialist Location: Bengaluru, Karnataka Category: Customer Service Hybrid Job Description: Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it. We are seeking a Customer Service Specialist to help us continue to provide outstanding support to our customers. You’ll focus on email-based interactions and internal support tickets helping to ensure smooth account operations, customer verification, and regulatory compliance. This role involves repetitive tasks that require high accuracy, a strong sense of responsibility, and excellent written communication skills. It’s ideal for someone who thrives in structured environments and values process consistency. This role will report to the Customer Service Manager. Who you are: - Strong organizational, problem solving and time-management skills. - Responsible and able to self-manage - Adaptable and accountable - High attention to detail and accuracy - Able to quickly learn about Greenlight’s products, services and policies What you will be doing: - Review and process customer support tickets related to account issues, payments, and disputes - Conduct account reviews, identity verification, and documentation checks - Escalate complex or fraud related cases - Log and update case details accurately in internal systems - Investigate issues using internal tools and policy guideline - Meet performance metrics like response time, resolution rate, and quality standards - Provide feedback to improve processes and tools - Effectively utilize software and internal tools to navigate customer accounts and solve issues - Continuously engage in training and other learning opportunities to expand knowledge of the company, product and role - Adhere to all company policies and procedures What you should bring: - High School Diploma or equivalent - Strong verbal and written English - Ability to work independently and stay focused during repetitive tasks - Exceptional customer service, active listening, and problem solving skills - Ability to multi-task across systems and maintain composure under pressure - Proficiency with software, ideally CRM software, and strong typing skills - Experience in customer service and financial services is preferred Shift: - 6:30 pm - 3:30 am local time (IST) - This position will require overnights and weekends. The schedule may vary depending on business needs. - Greenlight is telecommuter friendly and does not require an in-office presence throughout the week Who we are: It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

• Source and engage passive candidates through creative sourcing techniques and help them envision their impact at Greenlight • Serve as an advisor to hiring managers throughout the recruiting process to help them make the best hiring decisions. This will include role definition, creating interview plans and panels, and thinking strategically about the best ways to evaluate talent. • Our team strives to provide a best-in-class interview experience and you will guide and communicate with candidates each step of the way — from their initial application to job offers. • Provide data insights to identify bottlenecks for speed and quality throughout the funnel to improve the hiring pipeline. • Maintain data integrity across platforms and ensure accurate reporting for visibility and performance tracking.

• Lead the planning, execution, and delivery of complex, cross-functional initiatives, ensuring they are completed on time and within scope and with no issues. • Collaborate with key stakeholders, including product managers, engineering managers, designers, cross-functional teams, and external vendors to define project requirements and goals and help execute on those goals. • Develop and maintain detailed project plans, schedules, and resource allocation plans while identifying potential risks and proposing mitigation strategies with the appropriate stakeholders and decision makers. • Drive continuous improvement by identifying areas of opportunity and implementing process enhancements to increase efficiency and effectiveness. • Foster a culture of innovation, collaboration, and customer-centricity within the team and across the organization. • Act as a liaison between the technical team, non-technical stakeholders, and external parties, ensuring clear communication and alignment of project objectives.

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products. You will (1) define target segments & personas; (2) build and execute launch plans, including channel mix, key milestones, and success metrics; (3) partner with product, sales, and marketing to ensure strong product-market fit & readiness • Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies to ensure seamless execution and authenticity across all touchpoints. Build and implement scalable frameworks and processes for efficiently building, testing, and launching new products across the organization. • Translate product capabilities into compelling customer value propositions. Maintain a deep understanding of consumer behavior, industry trends, and competitive innovations to ensure the product offering, positioning, and messaging remains relevant and differentiated.in the market. • Own channel and CRO strategy, working with growth marketing, product & analytics teams to identify & scale high performing acquisition channels, drive continuous optimization throughout our conversion funnel, and drive revenue efficiently • Continuously analyze performance against growth targets, monitor market dynamics, and proactively identify new growth levers to adjust strategy and execution as needed.

• Own the end-to-end registration funnel: from the moment a visitor lands to the moment they become an active Greenlight family. • Identify and eliminate friction at every step: form design, identity verification, plan selection, payment, and onboarding handoffs. • Build and maintain a prioritized experiment backlog informed by funnel analytics, user research, and competitive teardowns. • Target 6+ experiments per month, designing tests that are statistically sound, fast to ship, and easy to learn from. • Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the full funnel, with reg start as a leading indicator. • Tier experiment surfaces by traffic volume prioritizing high-volume flows where you can call wins on statistical significance in reg complete. • Optimize for quality of registrations, not just volume - track downstream signals including engagement and early retention. • Run A/B and multivariate tests across registration screens, pricing displays, plan framing, onboarding steps, and upsell surfaces. • Develop strategic growth initiatives beyond incremental optimization • Work closely with Marketing to ensure continuity between ad creative and landing/registration experience: reducing intent-to-action drop-off. • Partner with the Upgrades PM to create a coherent journey from acquisition through premium conversion. • Bring customer psychology to your decision-making: understand what motivates parents to start, what creates hesitation, and how to design flows that build confidence at each step. • Write sharp, actionable product requirements that unblock engineering rather than constrain it. • Work in an agile environment with a dedicated pod: maintaining high execution velocity while managing Legal and Compliance review in a regulated industry. • Communicate experiment results, product bets, and roadmap priorities clearly and regularly to senior leadership. • Iterate quickly: use post-launch data to inform the next experiment before the current one is cold.

• Define and lead the long-term product security strategy, roadmap, and vision in alignment with company goals, risk appetite, and regulatory requirements. • Serve as the internal authority on application and product security, providing expert guidance to engineering, product, and executive leadership. • Drive a company-wide culture of security ownership embedding security thinking deeply into the habits of every engineering team. • Architect and continuously evolve a best-in-class Product Security program, spanning threat modeling, SAST, DAST, IAST, SCA, runtime protection, and API security. • Lead the design and enforcement of secure development standards across web, mobile, and cloud including secure coding guidelines, IaC policies, and API security frameworks. • Identify and drive resolution of systemic, high-impact vulnerabilities and architectural security gaps across Greenlight's platform. • Lead and mature Greenlight's penetration testing program, both through internal efforts and external vendor partnerships. • Partner with engineering and platform teams to build security-enhancing product features that protect our customers' financial data. • Establish and lead incident response processes for product-level security events, including root cause analysis and systemic remediation. • Evaluate and introduce emerging security tooling, techniques, and frameworks to keep Greenlight ahead of the threat landscape. • Mentor staff and senior engineers across the security and engineering organizations, raising the overall security engineering capability of the company.

• Own the measurement strategy for TV (linear and CTV/streaming), podcast, OOH, direct mail, and brand marketing channels, including methodology selection, model governance, and insight delivery. • Own the accuracy and leverage of our Marketing Mix Model (MMM) for offline and brand spend. Ensure inputs are clean and representative, outputs are properly calibrated against incrementality ground truth, and results are translated into concrete budget allocation decisions rather than sitting in a report. • Own the team-wide incrementality roadmap and methodology standards. Design and execute incrementality experiments for offline and brand channels (geo holdouts, synthetic control, matched market tests) to establish causal impact and validate MMM outputs against ground truth. Coordinate with paid digital analysts on test design and scheduling to avoid test collisions and maintain consistent methodology across online and offline. • Develop and own brand marketing measurement: brand lift studies, awareness-to-conversion funnel tracking, and long-run brand equity modeling. • Own podcast measurement, including attribution methodologies (vanity URLs, promo codes, pixel-based), reach estimation, and incrementality validation. • Translate MMM outputs and incrementality results into offline and brand budget allocation recommendations with clear confidence bounds. Decision-ready, not just slide-ready. • Develop and maintain channel-level media response curves, saturation analysis, and diminishing returns modeling for offline media to support scenario planning and spend optimization. • Partner with media buyers and marketing leadership to scope offline and brand measurement roadmaps, pressure-test interpretations, and ensure findings actually change how we invest. • Own and present a rolling incrementality roadmap to marketing leadership on a monthly cadence: what's been tested, what results mean for spend, and what's next. This is a recurring executive deliverable, not a one-off. • Dive deeply into offline and brand channel performance problems. Diagnose what's working, what isn't, and why. Deliver clear, actionable optimization recommendations that improve spend efficiency and channel effectiveness. • Identify data quality and tracking gaps specific to offline channels and drive the fixes, from S3 data ingestion (Tatari and similar) to upstream tagging and pipeline integrity. • Build scalable, reusable dbt models that encode offline and brand channel measurement logic for use across dashboards, reporting, and stakeholder self-serve. • Work in Snowflake, Python, and our Databricks environment to build and maintain the data pipelines and models that underpin offline and brand measurement. • Build and maintain Tableau dashboards that give marketing leadership a clear, reliable view of offline and brand channel performance and ROI. • Use AI fluently as a daily productivity layer: accelerating SQL, automating documentation, stress-testing model assumptions, and finding faster paths to answers. • Contribute to how the Marketing Science team builds and shares AI-assisted analytical workflows, not just as a user but as a practitioner who helps raise the floor.