• You are the main point of contact for all matters related to your own account portfolio. • Build solid, long-term client relationships. • Produce regular performance reports for clients. • Set up campaign structures and implement/launch advertisements. • Analyze Google Ads campaigns to strategically advance the project. • You scale ad accounts to daily budgets in the four- to five-figure range, and on Black Friday even six-figure daily budgets.

• Own the creative strategy behind paid media campaigns. • Develop creative strategies designed to improve ROAS, lower CPA, and increase conversion. • Build creative concepts based on audience insights and trends. • Identify customer pain points and motivations for targeted messaging. • Create detailed creative briefs for design teams. • Optimize creative performance through structured testing and data analysis. • Collaborate with cross-functional teams to ensure alignment with campaign objectives.

• Manage daily marketplace and e-commerce operations • Monitor sales, margins, conversion and performance KPIs • Plan and oversee commercial campaigns and the promotional calendar • Update listings, products, prices and inventory on platforms • Analyze metrics and recommend actions to increase sales and profitability • Develop management reports and monitoring dashboards • Collaborate with Marketing, Logistics, Finance and Customer Service teams • Identify growth opportunities and operational improvements • Support automation and process optimization projects

• As an employee of WBS TRAINING, you represent your field with passion and foresight. • In your role as a vocational trainer, the primary goal is the competency development of course participants. • In your lesson design you act both as a content provider and as a learning companion — Learning 4.0! • This includes: subject-specific instruction delivered from the home office in WBS LearnSpace 3D® and the application of various teaching methods for lesson design • Supervision and support of our retraining participants with their IHK-related reports and projects (IHK = German Chamber of Industry and Commerce) • Participation in quality assurance measures