• Own the end-to-end measurement framework for Greenlight’s devices business across Shopify and Amazon. Define the KPIs, build the reporting, and ensure the team always has a clear, current view of device sales performance. • Measure the full funnel from ad impression to device purchase to subscriber conversion. Understand which marketing inputs drive device sales and which device buyers become high-LTV subscribers. This two-step conversion is the core analytical problem in this role. • Analyze paid performance across Amazon Ads and Shopify-driven channels. Evaluate ROAS, CAC, and payback period at the device level and surface recommendations on where to shift spend. • Dig into the Shopify storefront and Amazon product page funnels. Identify where conversion is leaking, what product, pricing, or creative variables are driving lift, and bring findings forward before stakeholders ask. • Build and own dbt models that encode business logic for the devices domain in a scalable, reusable way to power dashboards, reporting, and stakeholder self-serve. • Build and maintain Tableau dashboards that give marketing and leadership a reliable, current view of device sales, channel performance, and subscriber attach rates. • Use Claude fluently as a daily productivity layer: accelerating SQL, generating documentation, QA-ing work, and building faster analytical workflows. Help define and share best practices for AI-assisted analytics across the team. • Partner directly with the devices marketing team to scope analytical problems, pressure-test. • Identify gaps before they become problems: data quality, metric definitions, reporting coverage, and stakeholder understanding. Own the fix, not just the flag.

• As a Lead Technical Program Manager, own the end-to-end program management discipline for a defined portfolio of high-impact programs • Drive meaningful organizational impact by modernizing support function planning, execution, and measurement • Partner with Support, Product, Engineering, IT, Finance, and Operations stakeholders to scope, sequence, and execute high-priority programs • Maintain an integrated program-level view for assigned initiatives to provide leadership with reliable and on-time visibility into scope, progress, risks, decisions, and business outcomes • Apply and improve program management standards, ensuring business requirements, stakeholder commitments, and success measures are clearly defined • Own integrated schedules, dependency maps, risk registers, decision logs, and escalation paths for assigned programs • Design reusable program frameworks, templates, and playbooks for assigned initiative types • Lead program retrospectives and operational reviews to capture lessons learned and improve execution quality • Build and maintain program health dashboards, reporting views, and metrics

Role Description Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets. Outcomes - Outcome 1 (1–6 Months): Improve Funnel Entry Conversion. - Improve visitor-to-funnel-start conversion rate across all Sleek websites - Optimise landing pages, CTAs, and funnel entry messaging - Align traffic intent with landing experience - Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels. - Improve lead generation rate on top paid landing pages - Run A/B tests on page structure, copy, and layout - Collaborate with paid marketing to ensure intent alignment - Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences. - Launch an AI-driven advisor for service and price discovery - Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP) - Use AI tools to improve workflows and funnel efficiency - Outcome 4 (12+ Months): Step Up into Full Funnel Ownership. - Develop deep understanding of funnel economics and user behaviour - Influence pricing, packaging, and monetisation decisions - Progressively own end-to-end funnel performance for a market Qualifications - 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles - Builds with AI, not just uses it - Hands-on experience improving website UI/UX - Proven track record improving landing page and funnel conversion performance - Hands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar) - Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making - Cross-functional experience working with Product, Engineering, Design, or Marketing teams Requirements - Customer-Centric Thinker - Ownership - Data-Driven - Structured Thinking - Experimentation Mindset - Systems Thinker - Strong Collaborator What You’ll Be Responsible For - Own UI/UX optimisation and conversion performance across 6-7 Sleek websites - Optimise landing pages, value propositions, and website copy to improve conversion - Design and iterate on website components to improve engagement and funnel entry - Run A/B tests and CRO experiments; track, measure, and act on results - Identify and reduce funnel drop-offs and friction points based on data and user behaviour - Track website performance metrics and make data-driven decisions continuously - Introduce AI-driven funnel experiences to improve UX and conversion - Use AI tools to improve workflows, insights, and experimentation efficiency - Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives - Progressively take ownership of end-to-end funnel performance for a market KPIs - Primary: - Visitor to Funnel Start Rate - Landing Page Conversion Rate - Funnel Drop-off Reduction - Experimentation Velocity - Long-term: - Site Visitor to NC Conversion Rate - Revenue per Visitor (RPV) Behavioural Fit - Ownership - Humility - Structured Thinking - Data-driven - Can have tough conversations in a positive way About the Interview Process - One Way Video Interview/ TA screen call - Case study on AI capability assessment - Technical Interview - Soft skills interview - References checks & Offer Requirement for Background Screening - Your education - Any criminal history - Any political exposure - Any bankruptcy or adverse credit history Benefits - Humility and kindness - Flexibility - Financial benefits - Personal growth - Commitment to building Sleek as a force for good

Role Description At Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the entire digital growth engine for a fast-growing ecommerce brand. This is a performance-driven role focused on customer acquisition, conversion rate optimization (CRO), retention marketing, paid media, technical SEO, and ecommerce growth. You’ll work directly with company leadership to identify growth opportunities, optimize every stage of the customer journey, and drive measurable improvements across paid media, Shopify, email marketing, and organic search. If you’re an analytical growth marketer who enjoys turning data into revenue and understands the complete ecommerce funnel, this is an opportunity to make a significant business impact. What You’ll Own - Paid Media Management - Own Meta Ads and Google Ads accounts from strategy through optimization. - Build campaign structures, audience strategies, bidding models, and testing frameworks. - Upload and manage creative assets provided by the internal creative team. - Develop custom audiences, lookalike audiences, retargeting campaigns, and audience exclusions. - Implement and maintain Meta Pixel, Conversion API (CAPI), and conversion tracking. - Analyze campaign performance and continuously improve ROAS while reducing CPA. - Manage advertising budgets and scaling decisions across channels. - Ecommerce & Conversion Rate Optimization (CRO) - Own ongoing optimization of the Shopify storefront. - Improve landing pages, product pages, collections, checkout flows, and mobile experiences. - Identify friction points using analytics and behavioral data. - Implement theme-level improvements within Shopify. - Collaborate with developers on advanced Shopify enhancements. - Present data-driven growth recommendations to leadership. - Improve conversion rate, Average Order Value (AOV), and overall customer experience. - Retention Marketing - Own performance optimization of Klaviyo email marketing. - Manage customer segmentation and lifecycle marketing campaigns. - Configure automated flows including: - Welcome Series - Abandoned Cart - Browse Abandonment - Post-Purchase - Win-Back Campaigns - Optimize deliverability, engagement, click-through rates, and email-attributed revenue. - Develop initiatives that increase repeat purchases and customer lifetime value. - Technical SEO - Conduct technical SEO audits and implement improvements. - Manage indexing, crawl health, schema markup, and structured data. - Optimize metadata, internal linking, site architecture, and content structure. - Monitor performance using Google Search Console and GA4. - Identify opportunities to improve search visibility and organic traffic. - Analytics & Performance Reporting - Monitor acquisition, conversion, retention, and SEO performance. - Analyze customer behavior across the ecommerce funnel. - Build comprehensive monthly performance reports with actionable insights. - Identify growth opportunities through data analysis rather than assumptions. - Translate findings into clear recommendations that improve business performance. Qualifications - 3+ years of hands-on ecommerce growth or DTC marketing experience. - Proven experience owning the complete ecommerce funnel from acquisition through retention. - Demonstrated success driving revenue growth through performance marketing and CRO. - Strong hands-on experience managing Meta Ads and Google Ads. - Deep Shopify experience. - Hands-on experience with Klaviyo including customer segmentation and automation flows. - Strong understanding of technical SEO, indexing, and search performance optimization. - Experience using Google Analytics 4 (GA4) and Google Search Console. - Excellent written and verbal English communication skills. Requirements - Strong understanding of attribution and conversion tracking. - Experience improving website conversion rates using data-driven optimization. - Comfortable making theme-level Shopify changes and working alongside developers. - Strong understanding of ecommerce KPIs including ROAS, MER, CPA, CAC, AOV, LTV, Conversion Rate, and Customer Retention. Benefits - Own the entire ecommerce growth strategy—not just one marketing channel. - Direct collaboration with company leadership. - Opportunity to influence acquisition, conversion, retention, and SEO. - High-impact, data-driven role with measurable business outcomes. - Fully remote work environment. - Clear career progression into roles such as Head of Ecommerce, Growth Marketing Manager, Performance Marketing Lead, or Director of Growth. Interview Process - Initial Phone Screen - Spark Hire Intro Video (3–5 minutes) - Recruiter Interview - Final Client Interview - Offer & Background Verification What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re passionate about ecommerce growth, thrive on improving performance through data, and enjoy optimizing every stage of the customer journey—from acquisition to retention—we’d love to hear from you. Apply today and help drive the next stage of growth for an ambitious ecommerce brand.