• In partnership with the International Team, spearhead the development of the region's long-term strategic growth plan that strengthen and accelerate the brands, its business, competitive position and uniqueness/consumer differentiation • Identify and secure franchise strategic partnerships that align and drive the overall value of Inspire Brands' business. This will include strengthening the franchise system through the identification and selection of new investors and/or franchise partners, the execution of franchise development growth agreements with existing franchise partners • Lead a high-performing team through performance management, accountability and continuous development to ensure they can effectively and efficiently achieve the company’s strategic priorities • Build high trust, positive, value-added and collaborative relationship with the franchisee community • Model key leadership traits, generating enthusiasm and rallying the team towards a shared set of goals • Work on the ground and lead a cross a global matrix organization, motivating various teams in operating together • Identifies and meets with key players and stake holders to help them shape a consensus collectively and engages in a dialogue to reach a final conclusion together, compromising as necessary for results

• Build and scale a disciplined, sales-led enablement function across Sales, Customer Success, and Partner teams • Be a key driver of growth, ensuring the sales organization has the skills and tools to succeed • Own the execution of sales methodology and deal execution • Establish a data-driven sales motion that improves time-to-productivity, pipelines, and win rates • Design an instrumented revenue acceleration and enablement framework aligned to Nexthink’s GTM model • Build and operate scalable, role-based enablement programs • Operationalize manager-led coaching supported by structured tools and playbooks • Own the enablement content ecosystem, ensuring it aligns with product innovation

• Take ownership of escalated customer and partner issues requiring senior involvement. • Drive rapid and disciplined resolution of delivery, service impacting, billing, and carrier related escalations. • Set expectations, decision rights, and accountability across all teams involved in escalation response. • Engage directly with enterprise customers, partners, and carriers when position level escalation involvement is required. • Identify operational and commercial failures contributing to escalations and drive permanent corrective actions. • Ensure each escalation produces actionable learnings that strengthen process, system, and training standards. • Collaborate closely with Service Delivery, NOC, Billing, MSEs, Service Assurance, Carrier Operations, Engineering, and Sales to eliminate recurring issues. • Serve as the senior escalation contact for partners, customers, Channel Managers, and the AireSpring executive team. • Deliver concise, accurate communication that reflects position level expectations throughout each escalation. • Establish communication standards that eliminate the need for customers, partners, or internal teams to seek repeated updates. • Maintain KPIs focused on resolution time, communication quality, customer impact, and recurrence reduction. • Provide regular reporting to the COO and CEO with clear insights and forward-looking action plans. • Oversee the escalation intake and tracking platforms including the Power App escalation system. • Ensure workflows follow standardized severity levels, SLAs, and routing logic. • Remove departmental barriers that might otherwise slow or complicate issue resolution. • Lead escalation reviews that reinforce speed, structure, and accountability across all involved teams.

• Lead the company’s engagement with the investment community and develop a comprehensive strategy to effectively communicate the organization’s financial performance, strategic priorities, and long-term vision. • Oversee the preparation and execution of earnings calls, investor presentations, annual reports, and other disclosures, ensuring accuracy, transparency, and compliance with regulatory requirements. • Partner closely with executive leadership and cross-functional teams to provide market insights, analyze investor sentiment, and shape external messaging that enhances shareholder confidence. • Build and maintain strong relationships with institutional investors, analysts, and other stakeholders, serving as a trusted representative of the company in the global capital markets.