Role Description As a Senior Product Marketer, you serve as the voice of the buyer for Rithum's Brands and Retailer Marketing Solutions. You drive the development of effective positioning, messaging, differentiation, market intelligence, impactful marketing and sales content, and insight-based enablement across internal teams. You own, develop, and execute major product launches, partnering closely with Sales, Revenue Management, Product, Marketing, and Client Success to drive business growth, positive client outcomes, and financial results. As an AI-first organization, Rithum expects employees to leverage AI to work more efficiently, improve decision-making, accelerate execution, and create scalable, repeatable ways of working. You are expected to incorporate AI into your day-to-day work while exercising sound judgment, protecting confidential information, and maintaining high standards of quality and accuracy. Responsibilities - Product Positioning & Messaging: - Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform. - Develop differentiation that reinforces Rithum's leadership position against competing solutions. - Conduct win/loss interviews. - Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis. - Product Launches & Go-to-Market Execution: - Drive product launches by co-developing launch plans and managing cross-functional execution. - Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact. - Content Development & Demand Generation: - Create relevant, impactful, and timely marketing collateral. - Independently develop some assets while co-developing others with cross-functional teams. - Contribute to growth marketing efforts by delivering product content and participating in marketing programs. - Leverage AI to accelerate content development and improve go-to-market execution. - Sales Enablement & Market Intelligence: - Develop and maintain internal sales tools that communicate competitive differentiation. - Build a deep understanding of the market and lead knowledge sharing across internal teams. Qualifications - 3+ years of experience in product marketing or product management. - Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus. - Ability to distill complex topics into value propositions that resonate with the core buyer persona. - Experience developing positioning, messaging, and differentiation from the buyer’s perspective. - Excellent written and verbal communication and presentation skills. - Strong project management skills, including ability to own projects from start to finish. - The ability to work autonomously across internal stakeholders. - The ability to influence others and be a strong, consistent, and clear voice at the table. - Proven success working with product management to support product strategy and launches. - A demonstrated history of partnering with sales to drive pipelines and increase win rates. - Experience using AI tools to improve productivity and enhance go-to-market execution. Preferred Qualifications - Bachelor's degree in marketing, business administration or related field; or relevant experience in lieu of degree. - 5+ years of experience in product marketing, product management, or related field. - Experience in retail media or technical advertising. - Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing. - Knowledge of merchandising, ecommerce, and retail supply chain management. - Experience working in product marketing roles at scaled tech companies. Travel Required - Up to 10% Benefits - Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1. - A 6% 401(k) match. - Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day. - 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave. - Accident, critical illness, and hospital indemnity insurance. - Pet insurance. - Legal assistance and identity theft insurance plans. - Life insurance 2x salary. - Access to the Calm app and the Employee Assistance Program. - $65/month Remote work stipend for internet. - Culture and team-building activities. - Tuition assistance. - Career development opportunities. - Charitable contribution match up to $250 per year.

• Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers. • Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions. • Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users. • Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization. • Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan. • Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently. • Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations. • Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns. • Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant. • Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels. • Develop and maintain a suite of sales enablement assets that equip revenue teams to win. • Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates. • Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve. • Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities. • Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.

• Own segment strategy and validation: Define which identity, affinity, and org segments represent real acquisition and retention opportunities for Kindred. Run structured tests to validate PMF signal, not just messaging resonance, but actual liquidity, activation, and retention by segment. Pivot from the wrong bets fast; double down on the right ones. • Build the GTM motion for priority audiences: Assess relative growth opportunity of segments and develop the corresponding GTM motion: positioning, messaging, channel strategy, activation flows, and retention hooks. • Equip cross-functional teams for execution: Turn customer insights, segment learnings, and positioning into actionable briefs that enable Growth, Social, PR, CRM, Partnerships, and Product teams to execute consistently. • Provide cohesive creative direction: Partner with channel and creative teams throughout launch planning to review messaging and ensure final assets stay true to the strategy. • Run structured market tests: Design and own the test roadmap. Define the hypotheses, measurement frameworks, and success criteria. Work cross-functionally with Product, Growth, and Data to instrument tests properly and synthesize what the results actually mean for the business. • Define positioning from truth, not aspiration: Ground messaging in what Kindred actually delivers, where the product wins, where the experience breaks down, and what's required for a segment to find real value. You'll work with Product to close the loop between market insight and product reality. • Act as the voice of the customer: Talk to members and prospects regularly. Translate what you're hearing into sharp segment insights, positioning improvements, and prioritized recommendations for Product and Growth leadership. • Lay the foundation for brand: The work you do: validating which segments win, which stories convert, and where to double down becomes the foundation for brand work.

Role Description We are currently looking for a results-driven GTM Strategist to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours). - Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. - Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. - Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. - Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. - Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. - Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. - Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. - Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. - Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively. Qualifications - At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound. - Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools. - Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages. - Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools. - Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration. - Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows. - Tech-savvy and a quick learner of new technologies and software. - Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments. - Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations. - Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience. Benefits - Ability to work remotely (no more commutes!) - Collaborative, friendly, and passionate team - Paid vacation, days off, and sick leaves - Exciting team-building activities - Free books and Kindles to help you become a better marketer and person - Specialized training programs to become a Clay Expert and build your personal brand