Role Description GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position. Responsibilities - Own product positioning, messaging, and value proposition across GeoEdge's product portfolio - Lead the go-to-market strategy and execution for new products, features, and major releases - Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities - Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities - Act as the voice of the customer by bringing market insights directly into Product discussions - Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption - Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging - Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand - Support Sales on strategic opportunities, customer presentations, and competitive deals - Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Qualifications - 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company - Hands-on experience in the mobile app ecosystem and in-app advertising is required - Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk — a strong advantage - Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem - Proven experience developing product positioning, messaging, and go-to-market strategies for technical products - Excellent written, verbal, and presentation skills in English - Ability to translate complex technical capabilities into clear, compelling customer value - Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities - Experience working cross-functionally with Product, Marketing, Sales, and Customer Success - Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment Benefits - Collaborative and ambitious team environment - Focus on ownership, curiosity, and continuous learning - Opportunity to shape products trusted by leading digital businesses - Remote work flexibility

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • *We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!*

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world's most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. We are looking for a creative and data-driven Product Marketing Manager - B2C to own the go-to-market strategy and growth lifecycle for Facetune, our cutting-edge AI-powered creative app. In this role, you will act as the voice of our users—from casual selfie-editors to professional content creators. You will sit at the intersection of Product, Growth, and Brand to turn advanced AI photo/video editing features into engaging, viral, and high-converting user experiences. What you will be doing - Consumer Insights & Trends: Conduct customer, market, and competitive research across mobile apps, web products, and emerging AI experiences to identify user needs, market opportunities, and strategic product insights. - Product Strategy: Identify gaps in the market, emerging customer needs, and competitive opportunities to influence feature prioritization and product direction. - Feature Go-To-Market (GTM): Develop and execute end-to-end launch strategies for new features, including positioning, messaging, launch planning, stakeholder alignment, and marketing coordination. - Positioning & Messaging: Develop compelling positioning, messaging frameworks, value propositions, and customer-facing copy that communicate product value in a fun, engaging, and relatable way. - Marketing Strategy & Briefs: Create strategic PMM briefs outlining target audiences, messaging, launch strategy, creative direction, and business objectives to guide cross-functional execution. - Cross-functional Collaboration: Work closely with Product, Design, Research, Analytics, and Marketing teams throughout the product lifecycle to align on product strategy, launches, and customer communication. Your skills and experience - Experience: 2+ years of Product Marketing experience, specifically managing B2C mobile apps with subscription-based business models, and 4–6 years of overall experience in Product, Marketing, or related roles. - Analytical Mindset: Leverage product analytics, customer insights, experimentation results to evaluate opportunities, measure impact, and inform strategic decisions. - Agility: Thrives in a fast-paced environment where you can test an idea, look at data, and pivot within days. Preferred Qualifications (Bonus) - Experience using AI tools such as Claude, ChatGPT, Cursor/Code, Cowork, Claude Design, or similar platforms to improve research, content creation, workflows, and collaboration. - Strong curiosity about emerging AI products, consumer technology, and digital creativity trends. Why Join Us:We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new. We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together. At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place. We got you covered!We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups. We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.