Kindred

• Own segment strategy and validation: Define which identity, affinity, and org segments represent real acquisition and retention opportunities for Kindred. Run structured tests to validate PMF signal, not just messaging resonance, but actual liquidity, activation, and retention by segment. Pivot from the wrong bets fast; double down on the right ones. • Build the GTM motion for priority audiences: Assess relative growth opportunity of segments and develop the corresponding GTM motion: positioning, messaging, channel strategy, activation flows, and retention hooks. • Equip cross-functional teams for execution: Turn customer insights, segment learnings, and positioning into actionable briefs that enable Growth, Social, PR, CRM, Partnerships, and Product teams to execute consistently. • Provide cohesive creative direction: Partner with channel and creative teams throughout launch planning to review messaging and ensure final assets stay true to the strategy. • Run structured market tests: Design and own the test roadmap. Define the hypotheses, measurement frameworks, and success criteria. Work cross-functionally with Product, Growth, and Data to instrument tests properly and synthesize what the results actually mean for the business. • Define positioning from truth, not aspiration: Ground messaging in what Kindred actually delivers, where the product wins, where the experience breaks down, and what's required for a segment to find real value. You'll work with Product to close the loop between market insight and product reality. • Act as the voice of the customer: Talk to members and prospects regularly. Translate what you're hearing into sharp segment insights, positioning improvements, and prioritized recommendations for Product and Growth leadership. • Lay the foundation for brand: The work you do: validating which segments win, which stories convert, and where to double down becomes the foundation for brand work.

• Own hosting and travel activation communications experience: Own the strategic roadmap, execution, and optimization of customer communications across email, SMS, push notifications, in-app messaging, and emerging lifecycle channels. Optimize existing programs, as well as leverage insights to iterate and launch new strategies to activate Kindred members across various audience segments. • Establish Lifecycle function. Establish cross-functional processes for campaign execution, measurement, and reporting. Partner with Data Engineering and Analytics to develop actionable lifecycle performance insights and evolve the data infrastructure that powers personalization, automation, and decision-making. Define lifecycle messaging best practices to deliver consistent, customer-centric experiences, and proactively identify and advocate for the people, tools, and resources needed to support the team's growth and long-term success. • Hone our GTM muscles. Develop messaging playbooks in partnership with PMM for new product launches and marketing campaigns, continuously improving with each iteration. Partner across Product, Engineering, Creative, and Marketing to bring together technical, creative, and lifecycle requirements and deliver seamless, end-to-end customer experiences. • Be a thought leader on existing members. Serve as the voice of the member by translating lifecycle performance into actionable insights. Regularly share results, learnings, and customer trends to deepen the organization's understanding of member segments, their journeys, and the behaviors that drive hosting, travel activation and long-term engagement. • Build a world-class lifecycle engine. Continually evolve the strategic direction of Kindred's lifecycle marketing discipline by bringing the latest advances in AI, personalization, experimentation, and marketing technology into our member experience. Champion new ways of working that improve efficiency, increase relevance, and unlock step-function growth.

Role Description As Head of Growth, your role is to make that transition happen at scale. You will own revenue on the marketing side, but more importantly, you will be responsible for building the systems, loops, and ideas that turn awareness into participation. This includes the full marketing growth engine end-to-end: - Paid acquisition - Lifecycle marketing - Entirely new channels that don’t exist yet This role also extends into partnerships, product, and web collaboration. Responsibilities include: - Scaling paid channels efficiently without eroding brand or unit economics - Partnering with PMM/Creative to translate creative campaigns into growth outcomes - Finding and unlocking existing communities of travelers and home swappers - Designing lifecycle journeys that improve activation, retention, and referral - Treating the website as a product surface that continuously improves conversion - Working closely with product to shape onboarding, supply growth, and user experience - Approaching partnerships to unlock both supply and demand - Experimenting with how AI can improve acquisition, conversion, and retention - Establishing growth operating rhythms: defining KPIs, running weekly performance reviews - Translating data into insight and decisions Qualifications - 12+ years in Marketing with a focus on Growth - At least 8+ years of People Management experience - Network or marketplace experience - Builder mindset - Ability to translate data and insights into actionable strategy - Demonstrated clear ability to lead and scale a successful team - Experience with >$10m marketing budget - Success using AI tools to build operational efficiencies Requirements We’re looking for someone who operates more like a builder than a traditional head of marketing: - Comfortable operating without a clear playbook - Moves quickly, even with incomplete data - Improves through iteration - Strategic thinker about growth - Detail-oriented, able to launch campaigns, rewrite landing pages, or set up experiments - Strong intuition for how things spread through culture, communities, and networks - Curious about human behavior and idea travel - Practical use of AI in work Benefits At Kindred, we offer a thoughtful, human-first compensation and benefits package designed to support health, wellbeing, and connection: - Competitive cash compensation and equity - Comprehensive health benefits - Flexible time off, plus 12 paid holidays per year - 21 credits per year to stay in Kindred homes - $4,000 annual travel stipend - Remote-first and remote-flexible work environment - Regular team and company offsites - A vibrant, inclusive, and highly skilled team - A culture of high standards, feedback, and continual growth

Time Type: Full time Job Family Group: Sales Job Description Summary: Kindred Partners is a dedicated cannabis sales broker looking for passionate individuals excited to take on a legalized industry! We need growth-minded individuals to be subject masters in everything cannabis through brilliant programming and activation, while providing outstanding customer service. The Territory Manger will meet or exceed pre-determined service expectations while promoting brands and fulfilling route management objectives. Activate programming and brand concepts. Achieve volume, market share, consumer trial and brand equity as per the market plan. Grow brand distribution with the right brands in the right accounts. This position requires a true passion for consultative selling and specific knowledge on how to sell. Territory Coverage: Newfoundland, PEI, New Brunswick, Nova Scotia Travel Requirements up to 5 times per year to visit those markets. Big focus on tele-sales and managing a desk remotely. Incumbent to be based out of St. John's, Newfoundland Job Description: Required Duties: - Manage territory coverage to ensure excellent execution - Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives - Maintain and grow existing volume and distribution by building credible and long-term relationships with customers - Manage assigned budget as required - Execute sales calls using the company’s Structured Call methodology - Report on competitive activities within the territory and offer constructive suggestions - Provides product and brand marketing knowledge through sales aides and staff training seminars - Work with supplier representatives and members of management in the field to promote sales - Service and improve the marketability of our products through display position, concept selling and price point management - Ensure distribution of brands in key purchasing areas of account Must be able to: - Live and demonstrate the company values - Demonstrate and exhibit high levels of professionalism with internal and external customers Required Skills/ Experience: - Bachelor’s degree required - 3 or more years’ selling experience in Fast Moving Consumer Goods environment. - Strong organizational and multi-tasking capabilities - Excellent communication skills: verbal, listening and written - Demonstrate sound judgment and problem-solving skill - Excellent Negotiation and Influencing Skills - Sound knowledge of the sale and marketing of Cannabis - Strong interpersonal and analytical skills - Proficient MS Office skills - Knowledge of Cannabis Industry Regulations, market trends and competition is critical Physical Demands of Job: - Carrying and lifting up to 50 pounds - Immediate reaching to perform various duties - Overhead reaching to perform various duties - Standing and walking for periods of time to perform various duties - Squatting or bending to perform various duties as assigned - -- -

• Serve as technology lead and own key decisions including the tech stack and strategy for backend design, data infrastructure, and machine learning investments. • Work directly with product, design, and other engineers to build out our platform. • Help establish and grow our engineering organization and mentor the next generation of technology leaders.

• Act as a Strategic Thought Partner: Partner directly with Product Managers and other leaders to frame key business problems, define our measurement strategy, and guide product innovations. • Architect Marketplace Intelligence: Build and deploy sophisticated predictive models to refine Kindred’s matching algorithms, optimizing for growth, trust and liquidity. • Lead and Scale Experimentation: Own the end-to-end experimental framework, applying advanced causal inference to measure the ripple effects of product changes on community sentiment and marketplace health. • Own the Full-Stack Data Lifecycle: Lead the design of robust event structures with Product Engineers and collaborate with Data Engineering to build a scalable data platform that ensures our data is "born clean" and ready for modeling. • Influence and Educate: Translate complex analytical concepts into clear, actionable recommendations and effectively persuade senior stakeholders to adopt data-informed strategies.

• Own and lead key areas of the core product experience (e.g. growth, search & discovery, hosting) with a team of 8-10 engineers. • Design systems that build trust, balance marketplace dynamics, and drive measurable outcomes for both our members and the business. • Lead 0→1 and 1→n initiatives across surfaces that require speed, creativity, and craft. • Use data to size opportunities, uncover insights, and evaluate performance (both qualitative and quantitative). • Rigorously prioritize to focus the team on the highest-impact problems. • Collaborate closely with design, engineering, data and other cross-functional partners to scope, build, and ship products. • Champion product quality, simplicity, and craft. • Deeply understand and advocate for member needs.

• Set Circles GTM Strategy: Define the thesis and GTM approach — positioning, target segments, channel strategy, lifecycle/nurture, launch milestones — for our first 5-10 circles in Year 1 . • Lead launch + execution excellence: Drive the integrated launch plan with Product, Marketing, and Ops; be accountable for adoption and business impact from launch through scale, with clear goals and KPIs (activation, conversion lift, repeat hosting/travel, advocacy). • Ship hands-on early: Create the initial assets and programs yourself where needed—messaging, launch plans, channel experiments, partner/affiliate motions, nurture flows—until the playbook is proven. • Identify and unlock the highest-leverage growth channels: Test, prioritize, and scale the channels that drive Circles adoption and engagement, in close partnership with Marketing and Product. • Integrate community levers throughout the funnel: Design and implement community-led programs that improve activation, conversion, retention, and advocacy. Partner with Product to embed community touchpoints in the product experience (e.g., onboarding, engagement loops, referrals). • Build a member insights engine: Stay close to members via interviews, events, and community channels; synthesize patterns and translate them into clear recommendations for Product and Marketing. • Build and lead the team over time: Define the org needs and hire/lead the team required to scale Circles (and future verticals) once the motion is validated.

• Serve as a technology leader, contributing to key decisions regarding tech stack and strategy across both web (Next.js) and mobile (React Native) development. • Work directly with the co-founders, CTO, product designers, and fellow engineers to build and iterate on the Kindred platform. • Architect, build, test, and scale features across our Next.js web application and React Native mobile app. • Develop reusable UI components and contribute to our cross-platform design system thinking. • Optimize applications for performance, scalability, and responsiveness on both web and mobile. • Integrate with backend APIs, ensuring seamless data flow and user experience. • Help establish and grow our engineering organization, including mentoring future engineers. • Have access to our bench of world-class technical advisors and angels for mentorship and support as needed.