• Own segment strategy and validation: Define which identity, affinity, and org segments represent real acquisition and retention opportunities for Kindred. Run structured tests to validate PMF signal, not just messaging resonance, but actual liquidity, activation, and retention by segment. Pivot from the wrong bets fast; double down on the right ones. • Build the GTM motion for priority audiences: Assess relative growth opportunity of segments and develop the corresponding GTM motion: positioning, messaging, channel strategy, activation flows, and retention hooks. • Equip cross-functional teams for execution: Turn customer insights, segment learnings, and positioning into actionable briefs that enable Growth, Social, PR, CRM, Partnerships, and Product teams to execute consistently. • Provide cohesive creative direction: Partner with channel and creative teams throughout launch planning to review messaging and ensure final assets stay true to the strategy. • Run structured market tests: Design and own the test roadmap. Define the hypotheses, measurement frameworks, and success criteria. Work cross-functionally with Product, Growth, and Data to instrument tests properly and synthesize what the results actually mean for the business. • Define positioning from truth, not aspiration: Ground messaging in what Kindred actually delivers, where the product wins, where the experience breaks down, and what's required for a segment to find real value. You'll work with Product to close the loop between market insight and product reality. • Act as the voice of the customer: Talk to members and prospects regularly. Translate what you're hearing into sharp segment insights, positioning improvements, and prioritized recommendations for Product and Growth leadership. • Lay the foundation for brand: The work you do: validating which segments win, which stories convert, and where to double down becomes the foundation for brand work.

Role Description We are currently looking for a results-driven GTM Strategist to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours). - Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. - Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. - Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. - Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. - Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. - Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. - Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. - Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. - Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively. Qualifications - At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound. - Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools. - Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages. - Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools. - Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration. - Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows. - Tech-savvy and a quick learner of new technologies and software. - Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments. - Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations. - Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience. Benefits - Ability to work remotely (no more commutes!) - Collaborative, friendly, and passionate team - Paid vacation, days off, and sick leaves - Exciting team-building activities - Free books and Kindles to help you become a better marketer and person - Specialized training programs to become a Clay Expert and build your personal brand

Role Description GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position. Responsibilities - Own product positioning, messaging, and value proposition across GeoEdge's product portfolio - Lead the go-to-market strategy and execution for new products, features, and major releases - Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities - Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities - Act as the voice of the customer by bringing market insights directly into Product discussions - Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption - Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging - Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand - Support Sales on strategic opportunities, customer presentations, and competitive deals - Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Qualifications - 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company - Hands-on experience in the mobile app ecosystem and in-app advertising is required - Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk — a strong advantage - Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem - Proven experience developing product positioning, messaging, and go-to-market strategies for technical products - Excellent written, verbal, and presentation skills in English - Ability to translate complex technical capabilities into clear, compelling customer value - Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities - Experience working cross-functionally with Product, Marketing, Sales, and Customer Success - Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment Benefits - Collaborative and ambitious team environment - Focus on ownership, curiosity, and continuous learning - Opportunity to shape products trusted by leading digital businesses - Remote work flexibility

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!