Role Description We are currently looking for a results-driven GTM Strategist to manage the outbound strategy and communications with our international clients. This is a full-time, remote position (working EU hours). - Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. - Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. - Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. - Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. - Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. - Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. - Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. - Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. - Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively. Qualifications - At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound. - Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools. - Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages. - Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools. - Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration. - Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows. - Tech-savvy and a quick learner of new technologies and software. - Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments. - Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations. - Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience. Benefits - Ability to work remotely (no more commutes!) - Collaborative, friendly, and passionate team - Paid vacation, days off, and sick leaves - Exciting team-building activities - Free books and Kindles to help you become a better marketer and person - Specialized training programs to become a Clay Expert and build your personal brand

Role Description GeoEdge is looking for a Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging across GeoEdge's product portfolio, with a strong focus on our mobile and app security solutions. This is a highly strategic role at the intersection of Product, Marketing, and Sales. You'll own how the market understands our products — defining compelling positioning and messaging, leading our go-to-market strategy, and translating our technology into clear customer value. It's a high-impact role with significant ownership, working closely with senior leadership to shape both our market narrative and product direction. While you'll work across GeoEdge's product portfolio, a significant part of your role will focus on our growing mobile business. We're looking for someone with deep experience in the mobile app ecosystem who understands app developers, in-app advertising, mobile monetization, SDKs, mediation, and the broader ad tech landscape. You'll become the company's go-to expert in this space, bringing valuable market insights that help shape both our products and our commercial strategy. This position is a remote position. Responsibilities - Own product positioning, messaging, and value proposition across GeoEdge's product portfolio - Lead the go-to-market strategy and execution for new products, features, and major releases - Become GeoEdge's internal expert on the mobile app and in-app advertising ecosystem, identifying market trends, customer challenges, and competitive opportunities - Conduct market, customer, and competitive research to influence product strategy, roadmap, and commercial priorities - Act as the voice of the customer by bringing market insights directly into Product discussions - Partner closely with Product Managers throughout the product lifecycle — from discovery and validation to launch and adoption - Create high-impact sales enablement materials, including presentations, one-pagers, battlecards, case studies, competitive analysis, and product messaging - Collaborate with the Marketing team to develop campaigns, content, thought leadership, and launch activities that drive awareness and demand - Support Sales on strategic opportunities, customer presentations, and competitive deals - Measure product launch success, gather customer feedback, and continuously refine positioning and go-to-market strategy Qualifications - 4+ years of experience in Product Marketing, Product Management, or a similar go-to-market role within a B2B technology company - Hands-on experience in the mobile app ecosystem and in-app advertising is required - Experience in ad tech, app security, cybersecurity, fraud prevention, trust & safety, or digital risk — a strong advantage - Strong understanding of app monetization, mobile advertising, SDKs, mediation platforms, ad networks, and the broader mobile advertising ecosystem - Proven experience developing product positioning, messaging, and go-to-market strategies for technical products - Excellent written, verbal, and presentation skills in English - Ability to translate complex technical capabilities into clear, compelling customer value - Strong analytical skills with experience in market research, competitive analysis, and identifying market opportunities - Experience working cross-functionally with Product, Marketing, Sales, and Customer Success - Self-motivated, proactive, and comfortable taking ownership in a fast-paced environment Benefits - Collaborative and ambitious team environment - Focus on ownership, curiosity, and continuous learning - Opportunity to shape products trusted by leading digital businesses - Remote work flexibility

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!

• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • *We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!*