• Develop, plan, and execute marketing programs and campaigns to promote local wildlife acquisition brands • Collaborate with product marketing teams and field operations management to create brand proposition, product/service promotions, value propositions, messages, and associated marketing strategies • Lead website and SEO strategy in partnership with external agencies to improve organic search rankings, monitor performance, and identify opportunities for ongoing improvements • Manage Google Business Profile (GBP) and local listing accuracy to ensure high visibility in local search results • Provide regular reports on SEO performance and recommend data-driven optimizations • Plan, create, and manage email campaign strategy, including list segmentation, personalization, content creation, design, and execution • Manage agency relationships, including the review and approval of proposals, budgets, and invoices, to foster strong and effective collaboration • Partner closely with the Performance Media Manager to co-develop and execute high-impact lead generation strategies across PPC, LSA, and Affiliate networks to hit key KPIs and revenue growth • Collaborate with Marketing Business Partners to execute local marketing initiatives for brand awareness, such as managing events and sponsorships for local brands • Build strong Regional/ District relationships and become a true partner, connecting field and corporate to a single mission • Develop marketing materials with the marketing services team, which may include content development which will adhere to established brand standards • Coordinate reporting of lead generation activities and analyze performance, communicating results with the sales and field operations teams • Share marketing best practices from local wildlife acquisition brands with RNA NA marketing services team • Be flexible to support and assume various roles as needed within a small team, always maintaining a partner and customer focus.

• Own user acquisition end to end and unlock new growth channels. • Determine where the next 10,000 traders come from and execute the experiments that prove it. • Identify, test, and scale acquisition channels including SEO, lifecycle email, paid social, YouTube creators, and finance influencers. • Build a trader-focused creator program. Source, negotiate with, brief, and measure creators. • Build SEO program from scratch including keyword strategy, comparison content, educational hubs, and link building. • Own the email, push notification, and in-app user journey from waitlist to first deposit through long-term retention. • Launch and optimize paid acquisition channels where regulation and CAC allow. • Define growth metrics, build dashboards, and drive a rigorous experimentation cadence.

• Plan, build, and optimize email and SMS campaigns in HubSpot or High Level • Manage social channels (LinkedIn, Instagram, TikTok, X) and maintain a 30-day content calendar • Design graphics and edit short-form video content using Canva, CapCut, or Figma • Automate workflows in Zapier to connect tools like HubSpot, Salesforce, and others • Analyze campaign results using Excel or Google Sheets and present actionable insights • Collaborate with South American sales teams and document repeatable processes

Role Description MedeAnalytics is seeking a Vice President of Government Strategic Growth to build and scale a high-performance revenue engine across state Medicaid agencies, managed care organizations (MCOs), and health systems, connecting our healthcare performance ecosystem. This executive will drive enterprise adoption of our AI-powered analytics, interoperability, quality/risk, utilization management, and managed actions platform — positioning the company as a transformation partner in Medicaid, rural and community health modernization and sustainability. This is a critical leadership role in a PE-backed growth platform, responsible for accelerating revenue, expanding market share, and building durable competitive advantage in the government and private sector healthcare markets. Strategic Mandate - Architect and execute a repeatable go-to-market strategy across state Medicaid and connected stakeholders - Close large, multi-year enterprise contracts ($10M+) - Drive cross-buyer adoption (state agency + MCO + health system alignment) - Position AI-driven analytics as a financial and operational lever — not a reporting tool - Establish the company as the decision infrastructure layer for Medicaid transformation Revenue Growth & Market Expansion - Develop a 3-year public-sector expansion strategy - Prioritize states aligned with Medicaid transformation, 1115 waivers, VBP acceleration, and rural stabilization initiatives - Build and manage a predictable enterprise pipeline across state agencies, HHS departments, MCOs, and IDNs - Close complex, multi-stakeholder enterprise deals (12–36 month sales cycles) Executive-Level Market Positioning - Position the platform as: - AI-driven decision support for financial outcome improvement - A unifying interoperability layer across fragmented disparate data systems - A quality and risk performance accelerator – HEDIS, STARS, Other - A utilization management engine for cost management, denials, and prior authorizations - A margin protection and reimbursement strategy for rural and safety-net providers Complex Enterprise Orchestration - Navigate state procurement, RFP processes, and legislative funding cycles - Shape opportunities pre-RFP through executive engagement - Align with CMS policy trends and federal funding streams - Coordinate multi-party deals across states, MCOs, health systems, and integration partners AI & Analytics Value Articulation - Translate platform capabilities into financial impact: - Risk adjustment optimization - HEDIS and quality performance gains - Avoidable utilization reduction - Value-based contract performance - Care gap closure - Rural hospital sustainability metrics - Drive messaging around faster decision velocity, measurable margin impact, and reduced administrative friction. PE-Aligned Commercial Discipline - Build a repeatable state-entry playbook - Shorten sales cycles through structured opportunity management - Increase ACV and multi-year contract penetration - Support EBITDA expansion through platform leverage - Identify strategic partnerships and tuck-in opportunities Required Experience - 10+ years enterprise healthcare sales experience - Demonstrated success closing $5M–$25M+ contracts in healthcare - Direct selling experience into state Medicaid agencies, Medicaid MCOs, and rural and community health systems - Deep understanding of Medicaid financing, waivers, value-based care, risk adjustment, quality programs, and interoperability frameworks (HL7, FHIR) - Proven success in a PE-backed or high-growth healthcare technology company Performance Metrics - Public-sector ARR growth - Enterprise deal size expansion - State-level market penetration - Cross-buyer expansion (state + MCO + provider) - Pipeline predictability and win rates - Strategic partnership development - Contribution to valuation growth What Exceptional Looks Like - Within 24–36 months: - Embedded presence in multiple state Medicaid ecosystems - Platform recognized as core infrastructure - Predictable, scalable, margin-accretive public-sector revenue - Rural health transformation established as a signature vertical - Enhanced valuation multiple driven by durable public-sector positioning Benefits - Comprehensive Medical, Dental, and Vision Coverage – Effective the first of the month following your start date - Company-Paid Life & AD&D Insurance, plus Short-Term and Long-Term Disability (STD/LTD) - Company-Paid Employee Assistance Program (EAP) premium tier for your wellbeing - 401(k) Plan with company match - Paid Holidays and Paid Time Off (PTO) Accruals - Employee Referral Bonus Program - Professional Development Opportunities to support your growth - And More!