• Represent all KIVA product lines across the entire portfolio • Create a unique patient experience within a modular footprint to increase brand awareness and build customer loyalty • Communicate facts regarding proper dosing, nutrition and key functions and benefits of cannabis, as well as how it relates to the Kiva products • Provide samples and gift branded swag • Track all activity and consumer insights/feedback through digital recaps • Be the eyes and ears of KIVA from the field, reporting observations regarding retail accounts as well as competitor activity • Communicate success stories, key learnings, and other activities to your manager • Support Trade Marketing events (inside & outside of retail environment) relevant to the brand and to the region (i.e. local festivals) • Participate in execution of sampling initiatives, reaching patients where they live and play • Create harmonious relationships with our retail partners and their staff to cultivate a strong affinity for the Kiva brand • Conduct retail staff training (within accounts) on the Kiva brand portfolio. • Credit submissions, simple email correspondence, and scheduling with retailers

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Monitor, analyze, and optimize lifecycle performance across key metrics. • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations.

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

• Provide clientele, marketing and customer service activities within the marketing department while maintaining positive community/public relations. • Maintain existing referral sources, expand referral base and develop business relationships with the assigned region. • Input into the overall company-marketing plan. • Prepare reports as required. • Assist in setting financial goals for the assigned region. • Required to interface with the programs to understand client/program/referral source needs. • Completes required trainings and mandatory training hours. • Other duties as assigned.