• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Monitor, analyze, and optimize lifecycle performance across key metrics. • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations.

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

• Provide clientele, marketing and customer service activities within the marketing department while maintaining positive community/public relations. • Maintain existing referral sources, expand referral base and develop business relationships with the assigned region. • Input into the overall company-marketing plan. • Prepare reports as required. • Assist in setting financial goals for the assigned region. • Required to interface with the programs to understand client/program/referral source needs. • Completes required trainings and mandatory training hours. • Other duties as assigned.

Role Description This is a marketing position for someone who sees AI as more than a tool—it's a core part of how you think and work. We're looking for a creative problem solver who naturally leverages AI to develop marketing strategies, streamline workflows, create compelling content, and identify opportunities to improve efficiency across the organization. If you're constantly exploring new AI tools, testing new ideas, and asking, "How can this be done better?", we'd love to meet you. Key Responsibilities - Manage and optimize Hometown's family of websites. - Create engaging, SEO-driven content and digital marketing campaigns. - Produce videos, presentations, graphics, and marketing assets using AI-powered tools. - Identify opportunities to improve workflows and automate repetitive marketing tasks. - Research, test, and implement emerging AI technologies that enhance productivity and creativity. - Audit websites for content, SEO, usability, and user experience. - Monitor competitor activity and recommend innovative improvements. - Support website updates using WordPress, Elementor, and Divi. - Collaborate with leadership to develop creative marketing solutions that support organizational goals. Qualifications - Demonstrated experience using AI to solve business problems or improve workflows. - Strong marketing, communication, and content creation experience. - Experience managing WordPress websites (Elementor and/or Divi preferred). - Working knowledge of SEO best practices. - Experience producing digital content, videos, or presentations. - Familiarity with HTML, CSS, UX principles, and basic web technologies. - Excellent written and verbal communication skills. - Strong organizational and project management skills. - Healthcare marketing experience is a plus. Preferred AI Experience - Experience with tools such as: - ChatGPT - Claude - Gemini - Manus - Canva AI - Runway - Veo - Midjourney - Perplexity - Zapier - Make - Microsoft Power Automate - Other AI platforms used to improve creativity, productivity, or workflow Application Requirement To help us better understand how you use AI in your work, please include one example with your application that demonstrates your creativity and problem-solving abilities. This could be: - A marketing campaign created or enhanced with AI. - A workflow or automation you built. - A website, video, presentation, or content piece developed using AI. - A brief written case study describing a business problem you solved using AI, including the tools you used and the outcome. We're not looking for perfection—we're interested in seeing how you think, create, and apply AI to solve real-world challenges. Work Environment - Fully Remote - 1099 Contract Position - Up to 20 hours per week - Flexible Schedule - This role pays $20 - $25/hour Benefits - Help shape the future of marketing through AI and innovation. - Work directly with leadership on meaningful initiatives. - Explore and implement the latest AI technologies. - Enjoy the flexibility of a remote contract role. - Join a team that values creativity, curiosity, and continuous improvement.