Brightside Health logo
Brightside Health

Life-changing virtual mental health care across the full clinical spectrum

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Lifecycle Marketing Manager

Brightside Health

• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

Job Requirements

  • 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
  • Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
  • Track record of strong collaboration and ability to influence across disparate teams and functions
  • Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
  • Experience working with health tech companies a plus
  • BA/BS degree or equivalent knowledge or experience.

Benefits

  • A competitive salary
  • Stock options so you have equity
  • Fully paid for comprehensive health care (medical, dental, vision)
  • Pet Insurance
  • Life Insurance & Short / Long Term Disability
  • 401k Plan
  • Unlimited PTO and sick leave
  • Parental Leave
  • Work remotely and whatever schedule works best for you
  • Additional memberships and perks

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