Life-changing virtual mental health care across the full clinical spectrum
Lifecycle Marketing Manager
Location
United States
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Lifecycle Marketing Manager
Brightside Health
• Become the expert on and advocate for our members, acting as the owner of the customer journey • Develop lead nurture and newsletter campaigns to increase purchase rate • Develop and optimize onboarding workflows that educate and inspire members towards their treatment success. • Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate. • Understand the drivers of member churn and develop programs to increase member retention. • Develop KPIs to gauge how effectively we are managing the member lifecycle. • Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.
Job Requirements
- 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
- Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
- Track record of strong collaboration and ability to influence across disparate teams and functions
- Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
- Experience working with health tech companies a plus
- BA/BS degree or equivalent knowledge or experience.
Benefits
- A competitive salary
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Parental Leave
- Work remotely and whatever schedule works best for you
- Additional memberships and perks
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