Lifecycle Marketing Manager
Location
Arizona + 6 moreAll locations: Arizona | California | Colorado | North Carolina | South Carolina | Texas | Virginia
Posted
6 days ago
Salary
$55 - $65 / hour
Seniority
Senior
Job Description
Lifecycle Marketing Manager
Groombuggy
• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Monitor, analyze, and optimize lifecycle performance across key metrics. • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations.
Job Requirements
- 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
- Proven experience building and optimizing automated lifecycle marketing programs.
- Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
- Experience designing responsive, conversion-focused emails within Klaviyo.
- Demonstrated ability to analyze campaign performance data to drive continuous improvement.
- Excellent copywriting and communication skills.
- High attention to detail with rigorous QA standards.
- Ability to work independently and manage multiple initiatives simultaneously.
- Experience with subscription-based or recurring service businesses (preferred).
- Familiarity with A/B testing frameworks and experimentation best practices (preferred).
- Basic HTML/CSS knowledge for email customization (preferred).
Benefits
- Flexible work arrangements
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