• Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging. • Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy. • Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels. • Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products. • Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel.

Role Description The old playbook for automotive retail is broken. At Impel, we’re fixing it by delivering the industry’s most advanced and complete AI Operating System (AIOS)—a foundational activation layer that unifies fragmented data and disjointed tech stacks into a seamless customer journey that maximizes customer lifetime value, OEM and dealer business performance, and reinvents the automotive customer experience. As our Senior Manager / Director of Product Marketing, you will help shape and drive the go-to-market strategy, positioning, and narrative for our product portfolio. Reporting to the VP of Marketing, you'll set the product marketing vision across our suite of AI products and serve as a senior, cross-functional partner, shaping how the market, our customers, and our own teams understand and articulate the value of each product and how they work together. You will be the connective tissue between Product, Product Readiness, and the Go-To-Market (GTM) commercial functions, translating complex, fast-evolving products into clear, differentiated stories that drive adoption and revenue growth. - Shape the product portfolio narrative. - Set go-to-market strategy. - Influence the roadmap. - Drive positioning, messaging, and differentiation. - Shape pricing and packaging. - Turn data into proof. - Drive enablement at scale. - Build the assets that win. - Partner with Brand, Content, and Demand Gen. - Close the feedback loop. - Tie messaging to retention. - Build the function. - Scale with AI. Qualifications - Bachelor's degree in business administration, marketing, communications, or other relevant field. - Experience in SaaS and/or AI is required. Experience in automotive is desired, but not required. - 10+ years in B2B Tech Product Marketing, including experience leading product and portfolio-level GTM in a high-growth AI or SaaS environment. Prior experience leading or mentoring others is strongly preferred. - Demonstrated ability to operate as both a strategic leader and a hands-on individual contributor, setting vision while personally producing the work. - A proven track record of owning product portfolios and product launches that drove measurable adoption, revenue, and market impact. - Demonstrated fluency with AI tools and a track record of applying them to drive automation, efficiency, and productivity across marketing workflows. - Outstanding verbal and written communication skills. - Outstanding project management skills and proficiency in project management software such as Monday. - Strong general knowledge of digital marketing disciplines - demand generation, content, search, creative. - Mastery in using Google Suite and PPT to create compelling content and presentations. - Strong general knowledge of enterprise CRMs (Salesforce highly desired) and other core Systems of Record such as Gong, Pardot, Confluence, Notion, etc. - Knowledge of industry trends with a curiosity/passion to learn other marketing technology platforms through research. Requirements - Strategic Leadership: You see how the product portfolio fits together and can set a clear product marketing vision—while retaining the discipline to execute the granular details of a launch plan yourself when it counts. - Collaborative DNA: You are a "leader without a title" (and increasingly, with one) who can influence product decisions, Sales strategy, and Creative direction with equal ease, earning trust across every level of the organization. - Player-Coach Mentality: You're as comfortable building the deck as you are setting the strategy. You lead from the front and aren't afraid to get in the trenches to produce the work. - Training Prowess: You are an engaging presenter and coach with experience taking technical concepts and making them "stick" for a diverse group of stakeholders. - Urgency & Grit: You are persistent and relentless in the pursuit of excellence and the completion and measurement of every initiative.

• Lead cross-functional GTM systems programs from discovery through launch, adoption, and iteration • Translate business workflows into clear technical requirements, system designs, milestones, owners, risks, and success metrics • Partner with RevOps, Engineering, Data, Sales, Marketing, CS, and Finance to modernize the GTM operating layer • Drive programs around CRM architecture, routing, enrichment, handoffs, lifecycle automation, attribution, service order workflows, reporting dependencies, and AI-agent readiness • Identify where manual work, vendor glue, or unclear ownership should become durable automation or owned system logic • Define safe operating patterns for AI agents interacting with GTM systems, including data access, workflow permissions, approval gates, error handling, and auditability • Create documentation that makes systems understandable: current state, target state, business rules, dependencies, failure modes, launch plans, and open decisions • Triage systems requests at the program level: distinguish one-off fixes from structural process gaps or productizable automation opportunities • Manage vendor and tooling dependencies where they affect system architecture, reliability, cost, or roadmap decisions • Ensure GTM systems work ships with clear ownership, support paths, monitoring, and downstream reporting impact understood

Role Description Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US. This role reports directly to the VP of Marketing. The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and build a distinct creative identity that resonates with the market. This role requires a sharp understanding of live game dynamics, strong cross-functional influence, and the ability to turn insights into action that aligns with both player expectations and business goals. - Marketing Strategy & Positioning: Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate in a competitive landscape. - Brand Building & Performance Optimization: Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights. - Licensor Partnership: Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals. - Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions. - Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time. - Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth. Qualifications - 8+ years experience leading marketing strategy - Experience leading brand building, positioning, or repositioning of a large brand - Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes. - Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers. - Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority. - High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it. Requirements - For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. - CA, CO, NJ, NY, and WA Annual Salary Range: $161,500 — $238,000 USD Benefits - Healthcare benefits - Retirement benefits - Pet insurance - Paid holidays - Paid Scopely free days - Unlimited paid time off Company Description Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences. Founded in 2011, Scopely is powered by its exceptional team, including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.