• Plan, manage, and execute field marketing programs across the Eastern region — including client-facing events, and conference sponsorships. • Collaborate closely with the Director, National Field Marketing, to align all programs with company objectives and regional growth and revenue goals. • Develop, propose, and execute initiatives that drive engagement, strengthen client and partner engagement in the East Region. • Present program plans, updates, and post-event recaps with clear metrics and recommendations. • Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc. • Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up. • Track and analyze event metrics, pipeline influence, and sponsorship ROI. • Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated. • Support national marketing initiatives, managing logistics, sponsorship deliverables, and partner coordination as needed. • Manage budget tracking, vendor invoicing, and ROI reporting with attention to detail. • Build and maintain reports and presentations in Excel and PowerPoint for internal leadership and partner review. • Prepare internal documentation such as event briefs, post-event summaries, and strategy statements. • Provide proactive administrative support to ensure all programs operate efficiently and uphold Myriad’s gold standard of execution. • Collaborate closely with the Partner Marketing team to align sponsorship goals, track partner funding, and ensure MDF utilization targets are achieved. • Support partner-driven marketing efforts, including co-branded events and joint activations in the Eastern region. • Work with Partner Marketing to confirm sponsor deliverables, approvals, and branding alignment. • Provide strategic guidance and direction to the broader marketing team to ensure all event-related assets — including landing pages, templates, graphics, and email communications — align with campaign objectives, partner requirements, and Myriad’s brand standards. • Partner with the Digital Marketing team to oversee the creation and optimization of HubSpot landing pages, forms, and workflows (hands-on experience a plus). • Collaborate cross-functionally to ensure messaging, visuals, and client touch-points reflect the event’s goals and desired client experience. • Execute all programs with meticulous attention to detail, ensuring clean delivery from concept through completion. • Identify opportunities to streamline workflows, improve efficiency, and scale regional marketing efforts. • Uphold a high standard of execution, ensuring every deliverable reflects Myriad’s quality and professionalism. • Serve as the key liaison between Marketing, Sales, and external partners to maintain alignment and communication. • Maintain flexibility and ownership — recognizing that events sometimes require availability beyond standard hours. Myriad offers a flexible, trust-based work environment that balances autonomy with accountability.

• Manage Google Ads end-to-end (Search, Shopping, Performance Max, YouTube, Display) • Step into a fast-moving account and own the strategy from day one • Drive paid acquisition for our subscription-based eCommerce brands (Paleovalley & Wild Pastures) • Hit efficiency targets (CPA, ROAS, MER) while maintaining scale across all campaign types • Leverage data (GA4, Mixpanel, Haus) to evaluate true performance and guide budget allocation • Translate insights into actionable creative briefs for designers and creators; refine keywords • Diagnose & Turnaround underperforming metrics quickly • Collaborate effectively with our team, providing approximately four hours of overlap with our Mountain Time team (typically between 9:00 AM and 1:00 PM MT)

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value. • Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement. • Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate. • Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle. • Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy. • Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences. • Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.

Role Description UN/COMMON is seeking a Senior Strategist, Lifecycle Marketing to lead lifecycle marketing strategy for a portfolio of DTC ecommerce clients. This is a senior, client-facing role responsible for developing strategic retention marketing initiatives that increase customer engagement, lifetime value, and revenue. The ideal candidate brings deep expertise in Klaviyo, a strong understanding of the Shopify ecosystem, and proven success managing lifecycle marketing programs within an agency environment. As the strategic lead for your accounts, you will partner with clients and internal teams to develop lifecycle strategies across: - Email - SMS - CRM - Customer journeys - Segmentation - Personalization - Loyalty - Experimentation You will analyze performance data, identify growth opportunities, present strategic recommendations, and guide clients toward long-term success. Qualifications - 5 to 7 years of experience leading lifecycle and retention marketing programs for DTC ecommerce brands. - Minimum of 4 years of advanced, hands-on experience using Klaviyo. - Agency experience managing multiple client accounts is required. - Experience developing lifecycle marketing strategies across email, SMS, CRM, customer journeys, segmentation, automation, personalization, and loyalty programs. - Experience working with Shopify or Shopify Plus ecommerce brands. - Strong understanding of lifecycle marketing analytics, reporting, A/B testing, experimentation, and optimization. - Proven ability to translate marketing performance into strategic business recommendations. - Excellent client-facing communication, presentation, and relationship management skills. - Strong organizational and project management skills with the ability to manage multiple priorities. - Bachelor's degree or equivalent professional experience. Requirements - Experience supporting enterprise and high-growth ecommerce brands. - Familiarity with additional marketing automation and CRM platforms. - Experience presenting strategic recommendations to executive stakeholders. - Passion for ecommerce, customer experience, and retention marketing. Benefits - Fully remote work environment - 23 days of paid time off plus 10 company holidays - Year-round half-day Fridays - Medical, dental, and vision insurance with company contributions - Paid parental leave - 401(k) retirement plan with up to 4% company match (where applicable) - $500 annual employee stipend after one year of employment - Professional development and growth opportunities - Collaborative, supportive, and globally distributed team