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Calendly

The scheduling automation platform for eliminating the back-and-forth emails to find the perfect time — and so much more

Senior Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000Since 2013H1B No SponsorCompany SiteLinkedIn

Location

California + 1 moreAll locations: California | New York

Posted

3 days ago

Salary

$156.1K - $253.4K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

Senior Lifecycle Marketing Manager

Calendly

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value. • Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement. • Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate. • Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle. • Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy. • Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences. • Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.

Job Requirements

  • 7+ years of experience in lifecycle marketing, with a focus on customer growth, retention, and engagement, ideally within a B2B SaaS or product-led growth environment.
  • Demonstrated success driving customer adoption, engagement, retention, and long-term customer value through strategic lifecycle marketing.
  • Experience developing lifecycle strategies for new product launches, feature adoption, or other strategic growth initiatives.
  • Exceptional strategic thinking and analytical skills, with the ability to identify opportunities, navigate ambiguity, and independently develop lifecycle strategies from concept through execution.
  • Expertise with lifecycle marketing platforms (Braze preferred), customer segmentation, personalization, experimentation, and performance analysis.
  • Strong ability to interpret customer behavior and product usage data, translating insights into actionable strategies that drive measurable business impact.
  • Expertise in crafting personalized, customer-first messaging that aligns with customer needs and encourages meaningful product engagement.
  • Proven experience designing and scaling experimentation programs, including hypothesis development, A/B testing, performance measurement, and optimization.
  • Exceptional project management skills, with the ability to manage multiple initiatives, prioritize effectively, and meet deadlines.
  • Strong collaboration and influence skills, with the ability to partner across Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to drive customer and business outcomes.
  • Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time.

Benefits

  • Top Performer Bonus program
  • Equity awards
  • Competitive benefits

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