High Bridge Consulting LLC

• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics • Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution • Validate timelines, dependencies, and readiness across all contributing functions • Serve as the primary liaison between campaign owners and Marketing Performance functions • Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables • Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans • Ensure all components required for campaign execution are aligned • Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality • Identify risks, gaps, or misalignment early and coordinate resolution across teams • Oversee campaign activation progress across teams • Provide visibility into campaign status, risks, and key milestones to stakeholders • Support issue resolution and escalation management for campaign-related challenges • Develop and maintain standardized campaign activation processes, frameworks, and playbooks • Drive consistency in campaign intake, planning, and execution across regions and teams • Enable scalable execution through reusable templates, workflows, and best practices • Coordinate with Insights & Reporting teams to monitor campaign performance • Ensure campaign performance data is captured accurately and aligned to measurement frameworks • Support optimization efforts by aligning stakeholders on performance insights and recommended actions

• Develop project plans for marketing initiatives • Coordinate activities across multiple teams • Maintain accurate project documentation • Monitor project progress and provide updates

• Designing and optimizing the architecture, systems, and data frameworks that power Global Payments' SMB Marketing ecosystem • Creating end-to-end marketing solutions for campaign execution • Managing integration requirements across CRM, marketing automation, CDP, analytics, and other martech data platforms • Establishing standards for campaign tracking, tagging, and attribution • Translating business and campaign requirements into detailed technical specifications • Defining and enforcing standards for data quality, system usage, and integration patterns • Diagnosing and resolving complex technical issues related to data flow, system integrations, tracking, and lead management

• Design and develop custom migration frameworks for DB2 to AWS database migrations • Assess and analyze DB2 database schemas, stored procedures, and dependencies • Execute database migrations from DB2 to AWS modern database platforms • Provide technical guidance and support to application teams during migration • Automate migration processes and develop reusable migration patterns • Perform testing and validation of migrated databases and applications • Document migration procedures, best practices, and lessons learned

• Support the Member Analytics team by evaluating retention and engagement trends • Partner with stakeholders as a strategic collaborator by owning business intelligence analyses end-to-end • Produce actionable insights to guide roadmaps and business strategy • Build dashboards and scorecards for data-driven decisions • Manage competitive intelligence assets and enhance based on stakeholder feedback • Analyze A/B tests and provide recommendations • Measure and present the impact of marketing tactics • Develop data pipelines and create innovative solutions

• Analyze business requests to be solved with automated systems. • Formulate and design automated systems scope and objectives based on both user needs and a good understanding of applicable business systems and industry requirements. • Provide expertise in identifying, evaluating and developing systems and procedures that meet user requirements and are within stated sizing estimates. • Configure system settings and options; plan and execute business design, assist in integration and acceptance testing, where necessary; and create specifications for system to meet business requirements. • Include analysis of business and user needs, documentation of requirements, and translation into proper system requirement specifications. • Begins to develop working relationships with client end-users, programmers and test analysts while assisting with the analysis, design, configuration, testing and maintenance of systems. • Maintains communications with end-users for feedback to ensure systems continually meet the client's expectations. • Analyzes basic problems and issues (complexity varies based on data requirements and business specifications) and offers standard business solutions. • Coordinates and facilitates client meetings. • Develops simple business specifications and logical flowcharts that include features and functions from which programmers can create technical specifications. • Demonstrates a basic knowledge of systems/modules to design system screens and database structures. • Works with programmers to design and develop requirements and learns to analyze the feasibility of new systems and enhancements to existing systems. • Prepares input for system design, including final report and screen definition, logical system flow and implementation plans. • Provides support with the resolution of issues that may cross multiple systems and affect the business process and tracking of application incidents/issues; becomes familiar with how to identify system impact of changes in the business, user needs, external business environment and operating systems. • Develops documentation to include, but not limited to bulletins, manuals, file layouts and application design layouts for internal, client and training purposes. • Assists with the preparation and coordination of client training and documentation for installation of systems and upgrades. • Tracks and learns to document changes for functional and business specifications; writes detailed, universally understood procedures for permanent records and for use in training. • Assists with coordinating documentation and client follow-up evaluation monitoring; post-implementation problems and revision requests. • Maintains and administers procedures, methodology and/or application standards to include payment card industry and security related compliance. • Demonstrates a working knowledge to conduct and support testing/planning/validation by clarifying the intended functionality. • Participates in the resolution of issues to ensure a successful implementation. • Tests and learns to analyze possible courses of action and solutions. • Assists with coordinating implementations including vendor and in-house testing, readiness assessment, training and hardware capacity evaluation. • Assists with the project planning efforts on small development efforts. • Tracks project progress, collects and analyzes information and trends, and communicates to the user community any anticipated schedule deviations. • Maintains software deployment plans as directed.

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with the client's audience of restaurants, stadiums and venues • Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story • Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors. • Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts • Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience • Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack • Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees. • Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability • Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants • Map all content to the buyer's journey and align content plans with business goals • Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences • Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging. • Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it' • Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

• Own iOS delivery pipeline (IPA build → deployment on iPhones) • Implement and manage CI/CD pipelines for mobile apps • Lead automated testing using Jest & React Native Testing Library • Configure OTA updates for React Native apps (Expo) • Manage Intune-based iOS app deployment (MDM environment) • Collaborate with QA for test strategy and acceptance

• Manage larger programs affecting various business segments, including direct payments • Collaborate with project resources, technical project teams, and product managers • Ensure accountability for those managing projects (not directly managing but guiding and holding teams accountable) • Engage with development and product teams for project alignment

• Lead merchandising strategy across web, mobile, and on-property guest touchpoints • Optimize product assortment, pricing, and promotional campaigns to maximize revenue • Analyze guest behavior, conversion metrics, and sales performance to inform decisions • Partner with cross-functional teams (Marketing, Revenue Management, Operations, Digital) • Identify and execute upsell and cross-sell opportunities across the guest journey • Drive A/B testing and personalization strategies to improve conversion rates • Monitor KPIs and continuously refine merchandising strategies