High Bridge Consulting LLC

• Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with the client's audience of restaurants, stadiums and venues • Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story • Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors. • Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts • Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience • Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack • Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees. • Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability • Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants • Map all content to the buyer's journey and align content plans with business goals • Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences • Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging. • Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it' • Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it

• Own iOS delivery pipeline (IPA build → deployment on iPhones) • Implement and manage CI/CD pipelines for mobile apps • Lead automated testing using Jest & React Native Testing Library • Configure OTA updates for React Native apps (Expo) • Manage Intune-based iOS app deployment (MDM environment) • Collaborate with QA for test strategy and acceptance

• Manage larger programs affecting various business segments, including direct payments • Collaborate with project resources, technical project teams, and product managers • Ensure accountability for those managing projects (not directly managing but guiding and holding teams accountable) • Engage with development and product teams for project alignment

• Lead merchandising strategy across web, mobile, and on-property guest touchpoints • Optimize product assortment, pricing, and promotional campaigns to maximize revenue • Analyze guest behavior, conversion metrics, and sales performance to inform decisions • Partner with cross-functional teams (Marketing, Revenue Management, Operations, Digital) • Identify and execute upsell and cross-sell opportunities across the guest journey • Drive A/B testing and personalization strategies to improve conversion rates • Monitor KPIs and continuously refine merchandising strategies

• Creates and defines seamless, consistent and desirable experiences for Global Payments products and services through the application of user-centered design principles including qualitative and quantitative user research and analysis and visual and/or interaction design. • Helps define an in-depth understanding of the context in which our customers interact with our products and services. • Applies customer needs, motivations, tasks and goals to the design of highly engaging experiences for multiple devices, delivery channels and at times, non-digital touchpoints. • Acts as a user advocate to project teams and collaborates well with all stakeholders in the development of the experience.

• Own paid media strategy across Google Ads, Meta, YouTube, Programmatic, and OTA media platforms • Drive hotel and resort bookings, occupancy, and revenue growth • Manage and optimize large paid media budgets with a strong focus on ROAS and CAC • Lead and mentor the paid media team and agency partners • Collaborate with revenue management, CRM, and creative teams • Track performance, attribution, and conversion funnels end-to-end

• Lead and support 2+ Agile pods, facilitating daily stand-ups, sprint planning, reviews, and retrospectives • Coach teams on Agile and Scrum principles, ensuring adherence to best practices and continuous improvement • Partner with Product/Experience Owners, Engineering, and Banking stakeholders to align delivery with business priorities • Facilitate story writing, backlog refinement, prioritization, and readiness to ensure sprint goals are met • Enable teams to identify, manage, and remove impediments and dependencies, particularly across core banking systems • Collaborate with other Scrum Masters to drive cross-team coordination and resource alignment • Use Agile metrics to track progress, highlight risks, and drive actionable insights through retrospectives • Lead team maturity assessments and implement coaching plans to improve Agile effectiveness • Support risk identification and mitigation using Agile delivery data and best practices • Foster a culture of trust, transparency, and continuous learning • Mentor junior Scrum Masters and guide teams toward self-organization and accountability • Facilitate decision-making, conflict resolution, and stakeholder alignment across delivery teams • Ensure stories are "sprint-ready" and aligned with product vision, architectural standards, and banking controls

• Lead solution architecture for secure, scalable cloud systems • Design web, mobile, backend, and integration architectures • Architect CI/CD pipelines (Azure DevOps, DevSecOps) • Lead cloud modernization and migration to Azure Government • Ensure compliance, security, and production readiness • Advise leadership and drive technical innovation

• Define project scope, objectives, and create detailed project plans. • Monitor project budgets, schedules, and resources to ensure timely and cost-effective delivery. • Lead and coordinate cross-functional teams, assign tasks, and ensure everyone is working toward common goals. • Identify potential risks and troubleshoot problems to ensure smooth project execution. • Evaluate deliverables to ensure they meet functionality and user experience standards. • Provide regular status reports to clients or stakeholders and manage expectations. • Optimize workflows and ensure smooth execution of digital initiatives, which may include managing system integrations and data analytics.

• Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks. • Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement. • Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type. • Create and support management of campaigns in Salesforce.com. • Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations. • Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation). • Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI. • Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization. • Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance. • Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.