• Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics • Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution • Validate timelines, dependencies, and readiness across all contributing functions • Serve as the primary liaison between campaign owners and Marketing Performance functions • Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables • Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans • Ensure all components required for campaign execution are aligned • Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality • Identify risks, gaps, or misalignment early and coordinate resolution across teams • Oversee campaign activation progress across teams • Provide visibility into campaign status, risks, and key milestones to stakeholders • Support issue resolution and escalation management for campaign-related challenges • Develop and maintain standardized campaign activation processes, frameworks, and playbooks • Drive consistency in campaign intake, planning, and execution across regions and teams • Enable scalable execution through reusable templates, workflows, and best practices • Coordinate with Insights & Reporting teams to monitor campaign performance • Ensure campaign performance data is captured accurately and aligned to measurement frameworks • Support optimization efforts by aligning stakeholders on performance insights and recommended actions

• Plan, manage, and execute field marketing programs across the Eastern region — including client-facing events, and conference sponsorships. • Collaborate closely with the Director, National Field Marketing, to align all programs with company objectives and regional growth and revenue goals. • Develop, propose, and execute initiatives that drive engagement, strengthen client and partner engagement in the East Region. • Present program plans, updates, and post-event recaps with clear metrics and recommendations. • Manage all event logistics — venue sourcing, contracts, shipping, catering, AV, signage, swag, communications, etc. • Work cross-functionally with Sales, Partner Marketing, and BDRs to ensure proper outreach, attendance, and post-event follow-up. • Track and analyze event metrics, pipeline influence, and sponsorship ROI. • Maintain the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and communicated. • Support national marketing initiatives, managing logistics, sponsorship deliverables, and partner coordination as needed. • Manage budget tracking, vendor invoicing, and ROI reporting with attention to detail. • Build and maintain reports and presentations in Excel and PowerPoint for internal leadership and partner review. • Prepare internal documentation such as event briefs, post-event summaries, and strategy statements. • Provide proactive administrative support to ensure all programs operate efficiently and uphold Myriad’s gold standard of execution. • Collaborate closely with the Partner Marketing team to align sponsorship goals, track partner funding, and ensure MDF utilization targets are achieved. • Support partner-driven marketing efforts, including co-branded events and joint activations in the Eastern region. • Work with Partner Marketing to confirm sponsor deliverables, approvals, and branding alignment. • Provide strategic guidance and direction to the broader marketing team to ensure all event-related assets — including landing pages, templates, graphics, and email communications — align with campaign objectives, partner requirements, and Myriad’s brand standards. • Partner with the Digital Marketing team to oversee the creation and optimization of HubSpot landing pages, forms, and workflows (hands-on experience a plus). • Collaborate cross-functionally to ensure messaging, visuals, and client touch-points reflect the event’s goals and desired client experience. • Execute all programs with meticulous attention to detail, ensuring clean delivery from concept through completion. • Identify opportunities to streamline workflows, improve efficiency, and scale regional marketing efforts. • Uphold a high standard of execution, ensuring every deliverable reflects Myriad’s quality and professionalism. • Serve as the key liaison between Marketing, Sales, and external partners to maintain alignment and communication. • Maintain flexibility and ownership — recognizing that events sometimes require availability beyond standard hours. Myriad offers a flexible, trust-based work environment that balances autonomy with accountability.

• Manage Google Ads end-to-end (Search, Shopping, Performance Max, YouTube, Display) • Step into a fast-moving account and own the strategy from day one • Drive paid acquisition for our subscription-based eCommerce brands (Paleovalley & Wild Pastures) • Hit efficiency targets (CPA, ROAS, MER) while maintaining scale across all campaign types • Leverage data (GA4, Mixpanel, Haus) to evaluate true performance and guide budget allocation • Translate insights into actionable creative briefs for designers and creators; refine keywords • Diagnose & Turnaround underperforming metrics quickly • Collaborate effectively with our team, providing approximately four hours of overlap with our Mountain Time team (typically between 9:00 AM and 1:00 PM MT)

• Own lifecycle strategy for high-impact customer initiatives, developing sophisticated customer journeys that drive product adoption, engagement, expansion, retention, and long-term customer value. • Lead lifecycle strategy for new product launches and feature releases, partnering closely with Product, Product Marketing, Customer Success, and Analytics to maximize customer adoption and long-term engagement. • Develop personalized lifecycle programs that deliver the right message at the right time, primarily through email while thoughtfully leveraging complementary customer touchpoints where appropriate. • Build a culture of experimentation by developing hypotheses, designing rigorous tests, measuring impact, and translating learnings into scalable improvements across the customer lifecycle. • Synthesize customer behavior, product usage, and experimentation results to identify gaps, uncover growth opportunities, and influence lifecycle strategy. • Partner cross-functionally with Product, Product Marketing, Customer Success, Analytics, Engineering, and Growth Marketing to deliver cohesive, customer-centric experiences. • Champion customer-first thinking, ensuring every lifecycle experience helps customers realize value faster, deepen product adoption, and achieve better outcomes.