• Develop and execute local marketing strategies and product launches in alignment with EMEA Marketing and Local Sales Management. • Manage the product lifecycle across assigned markets. • Conduct market research and competitive analysis to identify growth opportunities. • Support revenue, pricing and commercial strategies in collaboration with Sales. • Create and localize marketing and sales materials for the local market. • Plan and deliver customer events, product trainings and educational programs. • Organize and support participation in congresses, symposia and other scientific meetings. • Build and maintain relationships with Key Opinion Leaders (KOLs) and scientific societies. • Partner closely with Sales by providing commercial tools, training and field support. • Ensure all marketing activities comply with brand, regulatory and quality standards.

Title: Sr. Ads Product Marketing Manager Location: San Francisco, CA, US; Remote, US Job Description: About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. We’re looking for a Sr. Product Marketing Manager to lead go-to-market strategy and execution for SMB advertisers. In this role, you'll combine deep customer and market insight with cross-functional leadership to drive product adoption, shape product strategy and fuel SMB advertiser growth. This is a high-impact, strategic position with real autonomy and a direct line to how Pinterest builds the future of advertising. What you'll do: - Market analysis: Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape - Cross-functional alignment: Aggregate insights across teams (e.g. product analytics, data science, UXR, brand research and sales) to build advertiser empathy and identify competitive opportunities that influence product development - Opportunity sizing: Define needs-based partner segmentation to inform priority opportunities. Estimate strategic and revenue impact of each initiative to allocate resources and support most effectively - Go-to-market (GTM) strategy: Develop and execute comprehensive GTM marketing strategies from including positioning, messaging, channel mix, launch plans and contingencies - Milestone management: Evaluate milestones and schedules, flag when projects are on- versus off-track and drive action through existing and new PMM best practices, tools and processes What we're looking for: - Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent experience - 6+ years of experience in product marketing, ads marketing or a related field - Deep expertise with SMBs, including advertiser needs, media strategies, analysis and optimization - Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools and API-based workflows - Experience developing and executing go-to-market strategies across multiple stakeholder groups - Experience leading cross-functional workstreams independently, with comfort navigating ambiguity - Strong communication skills with the ability to explain complex subjects clearly and concisely to leadership and cross-functional partners - A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies Relocation Statement: - This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. In-Office Requirement Statement: - We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role. - This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country. At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. Information regarding the culture at Pinterest and benefits available for this position can be found here. US based applicants only $123,684—$254,644 USD Our Commitment to Inclusion: Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete this form for support. By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

Role Description We are looking for a Marketing Lead who owns two things at once: - Global product marketing across the full Startale product stack. - Leadership of the Japan market. On the product side, the scope is wide by design: - Consumer growth for Startale App. - Ecosystem marketing for Soneium. - Stablecoin adoption for USDSC/JPYSC. - Go-to-market for Strium. You move seamlessly between campaigns for global users and targeted strategies for crypto-native audiences, keeping a cohesive product narrative across segments, ecosystems, and competitive landscapes. On the Japan side, you are the decision-maker for how Startale lands and grows in its home market: - Build Startale's brand in Japan for businesses (ToB) and individual investors. - Steward relationships with Japanese media and key stakeholders. You operate at the intersection of marketing, regulation, and product: - Understand the regulatory environment to work directly with Legal. - Translate regulatory insights into guidance for the Product team and marketing. You thrive in a highly cross-functional environment, working closely with Product, BD, and ecosystem partners to take initiatives from concept to launch. You start as an individual contributor and build a Japan marketing team over time as the work scales. Qualifications - Based in Japan and eligible to work in Japan. - Native-level Japanese. - Business-level or above English. - A startup mindset — ownership, speed, and comfort with ambiguity. - A proven marketing track record with demonstrable results. Requirements - ~8+ years of marketing experience, including leading marketing for a product or market. - Product marketing across multiple product lines, with the ability to launch and scale products from zero to growth. - Comfort switching between consumer, developer, enterprise, and institutional messaging. - Track record marketing in and to the Japan market, across brand and growth. - Existing relationships with Japanese media and stakeholders; experience with PR, agencies, and earned media. - Experience building a brand for both business (ToB) and consumer/investor audiences. - Experience marketing fintech or other regulated financial products. - Ability to work with Legal and translate regulation into product and marketing decisions. - Experience leading launches across Product, BD, ecosystem partners, influencers/KOLs, agencies, and media. - Comfort with the full growth funnel (acquisition, activation, retention, referral, re-engagement), product analytics, and marketing KPIs (cohorts, funnel performance, CAC, LTV). Benefits - Globally benchmarked compensation. - Meaningful equity. - Unlimited time off. - Fully remote and flexible work. - Annual global workations. - Premium tools, including AI, to help you do your best work.

• Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth. • Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences. • Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting. • Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals. • Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform. • Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines. • Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention. • Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively. • Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.