• Partner with GTM leadership (Sales, Marketing, CS, and Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth. • Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn helps firms modernize, scale, and deliver better client experiences. • Own the go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting. • Collaborate closely with demand gen to align messaging, content strategy, and campaign execution around key firm segments and revenue goals. • Build and maintain enablement programs that elevate how Sales and CS articulate value across the full Aiwyn platform. • Drive customer marketing initiatives including references, case studies, and upsell/cross-sell strategies across product lines. • Identify product adoption metrics, partnering closely with Sales, Customer Success, and Product to understand usage trends, identify friction points, and develop strategies that accelerate activation and retention. • Educate and evangelize PMM best practices across the organization, helping peers and cross-functional partners understand how product marketing drives business impact and how to collaborate effectively. • Mentor and coach other PMMs, helping to build structure, consistency, and scale within the team as Aiwyn continues to grow.

Role Description We're hiring a Director of Product Marketing to own how the market understands Compyl, from core positioning to the story behind our agentic AI layer. You'll translate a genuinely technical product into messaging that lands with CISOs and the practitioners who report to them, and lead go-to-market for a roadmap that's moving from evidence collection toward autonomous remediation. This is a high-ownership, hands-on role. You'll set the positioning foundation, ship the launch plays, and build the product marketing function largely from scratch, with real input into how it grows from here. What You'll Do - Own Positioning & Messaging: - Define Compyl's core narrative and product positioning, adapting it across audiences. - Set the market story for Compyl's agentic AI layer as it evolves from automation to autonomous remediation. - Lead Product Launches & GTM: - Own go-to-market for new capabilities end to end. - Partner with Product on packaging and positioning as the AI layer matures. - Build Competitive Intelligence: - Track the GRC and compliance automation landscape. - Build battlecards that arm sales with sharp, honest positioning. - Drive Sales Enablement: - Equip sales with the pitch, demo narrative, objection handling, and case studies. - Get in front of prospects and customers regularly to know what's working in the field. - Own Industry & Persona Messaging: - Build out messaging for key verticals, including financial services, healthcare, legal, insurance, energy & utilities, and higher ed. - Partner with customer marketing on case studies and proof points. Qualifications - Expertise in product marketing, with meaningful time in B2B SaaS. - Experience in security, compliance, GRC, or another audience that sells to technical/security buyers is a strong plus. - A track record of owning positioning and messaging for a product with real technical depth. - Experience leading product launches end to end. - Strong, clear writing skills. - Comfort working closely with sales and running enablement sessions. - Experience marketing an AI-driven product. - A builder's mindset, wanting to define the playbook for this function. Benefits - Competitive salary and meaningful equity participation at a Series A inflection point. - Comprehensive paid benefits, including health insurance, 401(k), and generous leave policies. Equal Opportunity Compyl is an equal opportunity employer and does not discriminate on the basis of race, color, religion, national origin, ethnicity, sex (including gender identity, pregnancy, and sexual orientation), age, disability, veteran status, marital status, or any legally protected status under federal, state, or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act (ADA) or applicable state/local laws. To request accommodation during the application process, please contact Jaymes Nowicki, Head of Talent Acquisition.

• Own product packaging and positioning • Craft messaging that resonates with buyers • Build sales enablement content including decks, case studies, and battlecards • Grow Speckle's thought leadership through content and webinars

• B2B and SMB go-to-market end to end: who we target, how we reach them, how we win. • Getting the right people in the room through outbound, partnerships, and an education-led motion (EO and YPO, workshops, stages). Matt closes. The gap is access, not closing. • Matt's platform: his personal brand and speaker placement, building "How to AI for business owners". • Positioning and ICP messaging that make YouAI the obvious choice. • The whole GTM built as AI and agentic systems, not manual labour.