Role Description Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together. The ideal candidate will demonstrate ability to harness and translate strategic insights into actionable marketing recommendations, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes. They have experience in building strong cross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and/or category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. Responsibilities - Conducting foundational qualitative and quantitative research to inform direction on new-to-the-world tech products - hardware experience or physical goods a requirement. - Translate business questions into research programs that can inform product and marketing strategy. - Identifying consumer needs, problems to solve, and leverage learnings to shape 0-to-1 product initiatives. - Successful time management and prioritization, balancing competing requests and identifying biggest impact opportunities. - Desire and ability to position learnings within larger business context to inform and shape audience recommendations and strategy. Qualifications - 6+ years of experience with extensive background in both qualitative and quantitative research supporting 0->1 product launch initiatives - physical goods or tech hardware experience a must. - Problem-solving and prioritization experience to move from blank slate to a research problem matched with a solution to inform business strategy. - Proven track record of managing research programs and vendors independently. - Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies. - Experience thinking holistically/creatively in addition to technically/analytically. - Work well in a dynamic and fast-paced environment. - Experience collaborating proactively and effectively with a broad variety of partners. Requirements Top Three Must-Have Skills - Deep understanding of both qualitative and quantitative research methodologies. - Strong bias for impact. - Highly proactive and self-driven. Nice-to-have Skills - Experience conducting research on hardware products. - Ability to work with challenging stakeholders, e.g crafting effective questions and managing relationships. - Values collaboration and can speak to its importance; credibility is essential. - Prior Meta experience.

Role Description The Manager of Marketing Communications is responsible for planning, organizing, and implementing all marketing communications activities and materials including: - Internal and external event planning and strategies - Digital content development and support - Digital sales enablement tools lead - Content generation for trade events - Digital advertising and online communication efforts including e-mail, web, and social media This role works within the Medical Informatics Business Unit (BU), specifically with the Marketing Communications team, and in collaboration with BU product management and downstream marketing to develop and execute the communications strategy. Qualifications - At least five years’ marketing communications or advertising experience in the healthcare space, agency and/or client-side, IT, and B-2-B space - PACS or enterprise imaging marketing experience either in a clinical setting or within a PACS vendor marketing team - Experience with online communications, demand generation, lead nurturing, media planning, sales enablement tools, events, and trade show marketing - High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion - Demonstrated ability to manage a variety of assignments simultaneously - Bachelor’s degree in journalism, marketing, communications, or advertising Requirements - Excellent written and verbal communication skills - Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story - Strong presentation and analytic skills - Proficient using Microsoft Office, digital marketing, and Sales enablement tools such as Salesforce, Pardot, Showpad, etc. Benefits - Occasional travel to exhibits, Fujifilm site locations, and customer sites (approximately 25%) - Remote work option available

• Represent all KIVA product lines across the entire portfolio • Create a unique patient experience within a modular footprint to increase brand awareness and build customer loyalty • Communicate facts regarding proper dosing, nutrition and key functions and benefits of cannabis, as well as how it relates to the Kiva products • Provide samples and gift branded swag • Track all activity and consumer insights/feedback through digital recaps • Be the eyes and ears of KIVA from the field, reporting observations regarding retail accounts as well as competitor activity • Communicate success stories, key learnings, and other activities to your manager • Support Trade Marketing events (inside & outside of retail environment) relevant to the brand and to the region (i.e. local festivals) • Participate in execution of sampling initiatives, reaching patients where they live and play • Create harmonious relationships with our retail partners and their staff to cultivate a strong affinity for the Kiva brand • Conduct retail staff training (within accounts) on the Kiva brand portfolio. • Credit submissions, simple email correspondence, and scheduling with retailers

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows. • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Monitor, analyze, and optimize lifecycle performance across key metrics. • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations.