• Deliver annual operating plan for sales, profit and trade management for assigned West Regional Retail & Wholesaler accounts • Proactively monitor and update the customers overall business plan, including managing trade budgets, spending and volume to achieve all sales objectives versus plan via e4 tool. • Initiate ideas with input from the Broker partner and leverage Sales Planning, Supply Chain, Marketing and the brand teams to commercialize C-store solutions for all delivery options. • Manage, communicate and monitor performance of 3rd party broker for C-Store. • Identify, connect and develop new customer relationships to drive volume. • Conduct post event analysis to evaluate promotional volume, consumption and spending results versus plan then leverage findings to maximize future opportunities. • Conduct category business strategy sessions to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc. • Leverage team-dedicated Insight and Category Management resources appropriately. • Understand Campbell's brand strategies and tactics to successfully implement them, working closely with customer's key decision makers and leveraging customer specific data to drive solutions. • Lead the customer in the execution of category assessments to gain space. • Develop accurate monthly forecasts to maximize supply chain efficiency by tracking shipments, consumption data and inventory changes. • Proactively call out potential risks or threats to monthly forecasts. • Sell-in new items to customers and work with key customer personnel to achieve optimal distribution. • Attend key customer trade shows to present Campbell’s products for distribution partnering with the broker.

• Manage distribution partners and customers in a B2B environment with responsibility for sales/revenue – sales territory: Lower Saxony (Niedersachsen) and adjacent regions • Provide commercial and technical advice to our partners in the areas of gate automation, barriers, bollard systems, door automation and turnstiles/entrance control systems in cooperation with project sales and product specialists • Strategically expand the customer network by acquiring new customers and specialists across all product areas • Actively participate in trade shows and seminars and independently conduct customer training sessions

• Collaborate and orchestrate with ForceMetrics leadership to develop and execute a comprehensive strategy for growing ForceMetrics’ presence in public safety agencies nationwide • Take ownership of the law enforcement sector in assigned territory, with a heavy focus on capitalizing on the opportunities in the assigned area. • Develop deep familiarity with the ForceMetrics platform and its unique use cases to solving real-world public safety and societal problems. • Represent ForceMetrics at industry events/conferences and build strong relationships with law enforcement agencies. • Develop and streamline internal sales processes, from prospecting and lead generation to customer acquisition. • Develop creative strategies in partnership with leadership to determine goals and targets while crafting tailored solutions to meet customers’ needs.

• Develop and implement sales activities and hit the sales targets to achieve growth and expand presence in assigned territory; • Approach and sign up new partners (tour operators, travel agencies, travel management companies, OTAs) and provide them with extended training of our system; • Build a strong, long-lasting relationship with new partners; • Prepare, execute, and manage the commercial deals with the partners, including the execution of required document flow and technical setup; • Manage accounts until the first purchase is made; • Compliance control with commercial conditions by partners, including the payment flow; • Spend approximately 50% of your working time on business trips, including meetings with clients, industry events, and other business-related events; • Provide market & competitive environment analysis; • Provide regular comprehensive reporting through CRM and internal systems; • Initiate API deals with potential and existing partners.