• Collaborate and orchestrate with ForceMetrics leadership to develop and execute a comprehensive strategy for growing ForceMetrics’ presence in public safety agencies nationwide • Take ownership of the law enforcement sector in assigned territory, with a heavy focus on capitalizing on the opportunities in the assigned area. • Develop deep familiarity with the ForceMetrics platform and its unique use cases to solving real-world public safety and societal problems. • Represent ForceMetrics at industry events/conferences and build strong relationships with law enforcement agencies. • Develop and streamline internal sales processes, from prospecting and lead generation to customer acquisition. • Develop creative strategies in partnership with leadership to determine goals and targets while crafting tailored solutions to meet customers’ needs.

• Develop and implement sales activities and hit the sales targets to achieve growth and expand presence in assigned territory; • Approach and sign up new partners (tour operators, travel agencies, travel management companies, OTAs) and provide them with extended training of our system; • Build a strong, long-lasting relationship with new partners; • Prepare, execute, and manage the commercial deals with the partners, including the execution of required document flow and technical setup; • Manage accounts until the first purchase is made; • Compliance control with commercial conditions by partners, including the payment flow; • Spend approximately 50% of your working time on business trips, including meetings with clients, industry events, and other business-related events; • Provide market & competitive environment analysis; • Provide regular comprehensive reporting through CRM and internal systems; • Initiate API deals with potential and existing partners.

• Lead, coach, and develop a team of Sales Executives across the West region, driving consistent, profitable sales growth • Own regional sales budgets and KPIs, including calls, site visits, and sales conversion, and take corrective action where performance is falling short • Identify new business opportunities, strategic partnerships, and channels to expand the customer base • Collaborate with marketing on regional campaigns and lead generation • Monitor market trends, competitor activity, and customer feedback, and adjust strategy accordingly • Prepare and present sales reports, forecasts, and budgets to senior leadership • Continually review and improve the end to end customer sales journey • Get in the field regularly: travel with your team, meet customers, and build the trust that a remote structure requires

• The Area Sales Manager acts as a company ambassador to automotive dealers within the assigned market area. • It is the responsibility of this position to expand company market share by signing new dealers, developing existing relationships, and increasing awareness and adoption of the company’s lending program(s).