• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms • Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations • Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization • Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics • Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations • Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution • Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) • Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences • Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes • Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution • Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities • Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach • Build visibility via SEO content and optimization • Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others • Secure earned media placements across press, blogs, and thought-leadership outlets • Partner with sales/marketing to test and refine messaging

• Overall technical responsibility for our entire SEO division • Develop our SEO strategy • Strengthen and support the team in their day-to-day work • Ensure our projects are convincing in terms of quality, strategy and business impact • Serve as the primary technical point of contact for the SEO team • Provide support on complex issues and escalations • Take the lead role in large or strategically important client projects • Provide subject-matter leadership, mentoring and coaching for the SEO team • Monitor the team's ongoing SEO projects: keep goals, KPIs, quality and risks in view • Analyze complex SEO situations and develop appropriate strategies • Establish, document and continuously improve agency-wide SEO standards, processes and workflows • Design and run internal knowledge-sharing and exchange formats • Develop and maintain a structured training program for SEO trainees and juniors

• Execute SEO initiatives for clients in the retainer phase, including Google Business Profile optimization, local listing updates, on-site content optimizations, content uploads, data pulling, and other SEO-related tasks. • Collaborate effectively with SEO Strategists by brainstorming solutions, asking questions, seeking feedback, and learning the strategy behind the work. • Prioritize, manage, and complete SEO-related tasks by assigned due dates while maintaining consistent progress across workloads in ClickUp. • Maintain organization across assigned tasks, inbox management, and work-related communication, responding to internal messages within 24 business hours. • Communicate proactively with managers and SEO Strategists if deadlines are at risk or additional prioritization support is needed. • Coordinate and implement SEO strategies and tactics for existing Base-level clients. • Leverage AI tools to identify strengths, weaknesses, and opportunities for Base-level clients in order to efficiently support SEO strategy development. • Develop foundational SEO knowledge across technical SEO, content optimization, on-site SEO, off-site SEO, and Google Business Profile optimization. • Participate in ongoing training through courses, certifications, articles, collaboration with strategists, and guidance from SEO leadership.