Make People and Nature Healthier through Biotechnology
Digital Media Manager – SEM Focus
Location
New Jersey
Posted
4 days ago
Salary
$90K - $110K / year
Seniority
Senior
Job Description
Digital Media Manager – SEM Focus
GenScript
• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms • Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations • Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization • Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics • Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations • Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution • Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) • Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences • Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes • Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution • Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities • Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations
Job Requirements
- 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors
- Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred
- Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics
- Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations
- Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies
- Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus
- Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders
- Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors
- Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills
Benefits
- Benefits include medical, dental, and vision insurance
- 401(k) retirement plan with a company match that vests fully on day one
- Paid parental leave after just three (3) months of employment
- Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
- Flexible spending and health savings accounts
- Life and AD&D insurance
- Short- and long-term disability coverage
- Legal assistance
- Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
- Commuter benefits
- Well-being initiatives
- Peer-to-peer recognition programs
Related Guides
Related Categories
Related Job Pages
More SEO Marketing Jobs
Outbound, AI Visibility Growth Specialist – AEO, SEO
Hire Hangar GlobalOffshoring as a service. Hire the top 1% of flexible, global talent. $0 fees to get started.
• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach • Build visibility via SEO content and optimization • Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others • Secure earned media placements across press, blogs, and thought-leadership outlets • Partner with sales/marketing to test and refine messaging
• Overall technical responsibility for our entire SEO division • Develop our SEO strategy • Strengthen and support the team in their day-to-day work • Ensure our projects are convincing in terms of quality, strategy and business impact • Serve as the primary technical point of contact for the SEO team • Provide support on complex issues and escalations • Take the lead role in large or strategically important client projects • Provide subject-matter leadership, mentoring and coaching for the SEO team • Monitor the team's ongoing SEO projects: keep goals, KPIs, quality and risks in view • Analyze complex SEO situations and develop appropriate strategies • Establish, document and continuously improve agency-wide SEO standards, processes and workflows • Design and run internal knowledge-sharing and exchange formats • Develop and maintain a structured training program for SEO trainees and juniors
Junior SEO Analyst
HireBoostHelping startups & digital companies recruit top talent in Latin America and beyond.
• Execute SEO initiatives for clients in the retainer phase, including Google Business Profile optimization, local listing updates, on-site content optimizations, content uploads, data pulling, and other SEO-related tasks. • Collaborate effectively with SEO Strategists by brainstorming solutions, asking questions, seeking feedback, and learning the strategy behind the work. • Prioritize, manage, and complete SEO-related tasks by assigned due dates while maintaining consistent progress across workloads in ClickUp. • Maintain organization across assigned tasks, inbox management, and work-related communication, responding to internal messages within 24 business hours. • Communicate proactively with managers and SEO Strategists if deadlines are at risk or additional prioritization support is needed. • Coordinate and implement SEO strategies and tactics for existing Base-level clients. • Leverage AI tools to identify strengths, weaknesses, and opportunities for Base-level clients in order to efficiently support SEO strategy development. • Develop foundational SEO knowledge across technical SEO, content optimization, on-site SEO, off-site SEO, and Google Business Profile optimization. • Participate in ongoing training through courses, certifications, articles, collaboration with strategists, and guidance from SEO leadership.
• You advise growth-oriented companies strategically on SEO and AI Search, own their organic growth roadmap, and work within a specialized team that not only uses AI-powered content systems but actively develops them further. • You are responsible for your clients' organic growth – you communicate as an equal partner, develop growth roadmaps, and ensure that SEO and AI Search initiatives deliver real business results: qualified leads, pipeline, and revenue. • You act as the strategic advisor for your clients – you translate their goals into a clear search strategy across Google, ChatGPT, Perplexity & co., and prioritize initiatives with the highest impact. • You understand your clients' target audiences down to the details – pain points, search intent, and the customer journey – and extract insights from sales recordings, reviews, product demos, and conversations with client-side subject-matter experts. • You discover topics and niches for editorial plans that others overlook – through in-depth keyword and competitor research as well as real customer insights. • You optimize visibility in generative search engines (GEO/AEO) – Perplexity, ChatGPT, Google AI Overviews & co. – and help develop how we make AI Search measurable for our clients. • You design and optimize lead magnets that provide genuine value and drive conversions. • You set the professional direction for our Content Strategists – you steer topic prioritization and quality while they produce content at scale via our AI content workflows (AirOps and our own operating system). • You are responsible for content quality assurance and oversee publishing content in clients' CMSs (primarily Webflow and WordPress). • You track performance and report in HubSpot or other CRM systems – and derive the next steps from those insights.
