• Execute SEO initiatives for clients in the retainer phase, including Google Business Profile optimization, local listing updates, on-site content optimizations, content uploads, data pulling, and other SEO-related tasks. • Collaborate effectively with SEO Strategists by brainstorming solutions, asking questions, seeking feedback, and learning the strategy behind the work. • Prioritize, manage, and complete SEO-related tasks by assigned due dates while maintaining consistent progress across workloads in ClickUp. • Maintain organization across assigned tasks, inbox management, and work-related communication, responding to internal messages within 24 business hours. • Communicate proactively with managers and SEO Strategists if deadlines are at risk or additional prioritization support is needed. • Coordinate and implement SEO strategies and tactics for existing Base-level clients. • Leverage AI tools to identify strengths, weaknesses, and opportunities for Base-level clients in order to efficiently support SEO strategy development. • Develop foundational SEO knowledge across technical SEO, content optimization, on-site SEO, off-site SEO, and Google Business Profile optimization. • Participate in ongoing training through courses, certifications, articles, collaboration with strategists, and guidance from SEO leadership.

• You advise growth-oriented companies strategically on SEO and AI Search, own their organic growth roadmap, and work within a specialized team that not only uses AI-powered content systems but actively develops them further. • You are responsible for your clients' organic growth – you communicate as an equal partner, develop growth roadmaps, and ensure that SEO and AI Search initiatives deliver real business results: qualified leads, pipeline, and revenue. • You act as the strategic advisor for your clients – you translate their goals into a clear search strategy across Google, ChatGPT, Perplexity & co., and prioritize initiatives with the highest impact. • You understand your clients' target audiences down to the details – pain points, search intent, and the customer journey – and extract insights from sales recordings, reviews, product demos, and conversations with client-side subject-matter experts. • You discover topics and niches for editorial plans that others overlook – through in-depth keyword and competitor research as well as real customer insights. • You optimize visibility in generative search engines (GEO/AEO) – Perplexity, ChatGPT, Google AI Overviews & co. – and help develop how we make AI Search measurable for our clients. • You design and optimize lead magnets that provide genuine value and drive conversions. • You set the professional direction for our Content Strategists – you steer topic prioritization and quality while they produce content at scale via our AI content workflows (AirOps and our own operating system). • You are responsible for content quality assurance and oversee publishing content in clients' CMSs (primarily Webflow and WordPress). • You track performance and report in HubSpot or other CRM systems – and derive the next steps from those insights.

Role Description Als Head of SEO trägst du die fachliche Verantwortung für unseren gesamten SEO-Bereich. Du entwickelst unsere SEO-Strategie weiter, stärkst das Team in seiner täglichen Arbeit und sorgst dafür, dass unsere Projekte qualitativ, strategisch und wirtschaftlich überzeugen. - Fachliche Führung, Mentoring und Coaching des SEO-Teams im Arbeitsalltag - Übernahme der Projektverantwortung und Lead-Kommunikation für ausgewählte große bzw. strategische SEO-Kundenprojekte - Überwachung der laufenden SEO-Projekte des Teams: Ziele, KPIs, Qualität und Risiken im Blick behalten und bei Bedarf eingreifen - Klare fachliche Leitplanken für die Planung und Priorisierung von SEO-Maßnahmen vorgeben - Analyse komplexer SEO-Situationen (z. B. Sichtbarkeitsverluste, Relaunches, internationale Setups) und Entwicklung passender Strategien und Maßnahmen - Aufbau, Dokumentation und kontinuierliche Weiterentwicklung agenturweiter SEO-Standards, Prozesse und Workflows - Konzeption und Durchführung interner Wissens- und Austauschformate (z. B. Schulungen, Best-Practice-Sessions, Projekt-Reviews) - Eigene Impulse zur Weiterentwicklung unseres SEO-Bereichs, z. B. durch neue Workflows, Reportings oder interne Formate - Entwicklung und Pflege eines klaren Ausbildungsformats für SEO-Trainees und Juniors Qualifications - Du beherrschst die deutsche Sprache einwandfrei, schriftlich mit flüssigem Ausdruck, sicherer Grammatik und Interpunktion (Mindestanforderung: Muttersprachler oder Sprachniveau C2). - Mindestens 5 Jahre einschlägige SEO-Erfahrung überwiegend in Agenturumgebungen und einer verantwortlichen Rolle (z. B. Senior SEO, Teamlead, Lead SEO oder Assistent Lead). - Umfassende, praxisnahe SEO-Expertise – von technischer SEO über den routinierten Einsatz gängiger Webanalyse- und SEO-Tools bis hin zur Planung und Steuerung komplexer SEO-Projekte. - Erfahrung in der fachlichen Führung, im Mentoring und Coaching von SEO-Mitarbeitenden. - Proaktive Arbeitsweise mit eigenen Ideen zur Verbesserung von Standards, Prozessen und Workflows. - Transparente, kollegiale, teamorientierte Arbeitsweise mit hoher Serviceorientierung gegenüber Kunden. Requirements - Erfahrung mit internationalen SEO-Setups (z. B. mehrsprachige Websites, länderbezogene Domains oder Verzeichnisstrukturen). - Sicherer Umgang mit gängigen CMS- und Shop-Systemen (z. B. WordPress, Typo3, Shopify, Shopware). - Gute Englischkenntnisse in Wort und Schrift. - Entwicklung oder Mitgestaltung eigener SEO-Standards, Templates oder interner Formate. - Kenntnisse in angrenzenden Disziplinen wie SEA, Tracking/Consent Management oder Conversion-Optimierung. Benefits - Eine spannende Herausforderung in einem zukunftsträchtigen Aufgabenfeld. - Profitieren von den Erfahrungen eines qualifizierten Teams. - Nationale und internationale Kunden aus verschiedenen Branchen. - Flexible Arbeitszeiten für Frühaufsteher und Langschläfer (Kernarbeitszeit ist von 9 bis 16 Uhr). - Remote- bzw. Homeoffice – Wir sehen uns im Virtual Office! - Regelmäßige Feedbackgespräche und Begleitung bei deiner Karriere. - Gemeinsame Treffen, Feiern und Weiterbilden. - Unterstützung für Eltern, um Job und Familie zu kombinieren. - Zentrale Rolle im Ausbau unseres SEO-Bereichs. - Direkter Austausch mit Geschäftsführung und Bereichsverantwortlichen. - Bereitstellung von Arbeitsmitteln wie Notebook, Monitor, Headset, Tastatur & Maus.

Role Description You will play a key role in driving organic growth for a variety of clients within the agency. You’ll be responsible for designing and executing SEO strategies tailored to client objectives, optimising web properties, and leveraging automation to improve efficiency. Your role will blend technical expertise, data-driven insights, and creative problem-solving to enhance search visibility across both traditional search engines and emerging AI-driven discovery platforms. Our clients are large enterprise companies, often multinational, with complex technical challenges and extensive website structures, some exceeding one million pages. This requires a deep understanding of large-scale SEO strategies, automation, and advanced technical problem-solving to ensure optimal search performance. Beyond SEO execution, you will have a strong understanding of how SEO fits within the broader digital marketing ecosystem, ensuring that strategies are aligned with wider business and marketing goals, including paid media, content marketing, PR, and conversion optimisation. Key Responsibilities - SEO Strategy & Execution - Develop and implement SEO strategies aligned with clients’ business goals and key performance indicators (KPIs). - Lead full-cycle SEO initiatives, from technical improvements to content optimisation and link-building strategies. - Identify opportunities for automation to streamline SEO processes, such as technical audits, reporting, and content recommendations. - Technical SEO & Site Optimisation - Conduct in-depth technical SEO audits to identify issues inhibiting organic search performance. - Recommend and implement improvements to website architecture, internal linking structures, page speed, structured data, and crawl efficiency. - Leverage automation and AI-powered tools for ongoing site monitoring, audits, and data analysis. - Ensure proper implementation of schema markup, canonical tags, hreflang attributes, and other technical SEO elements. - On-Page & Content Optimisation - Perform keyword research and intent analysis to guide content creation and improve targeting. - Develop advanced on-page strategies, incorporating AI-driven content generation, semantic optimisation, and entity-based keyword clustering. - Work closely with content teams to provide detailed SEO briefs, ensuring alignment with E-E-A-T principles and user intent. - Optimise metadata, headings, internal linking structures, and content for improved rankings and visibility. - Off-Page SEO & Authority Building - Conduct backlink profile analysis and develop strategies to enhance domain authority. - Coordinate digital PR and outreach campaigns to acquire high-quality, relevant links. - Monitor brand mentions and opportunities for authoritative placements across AI-curated knowledge sources and traditional SERPs. - Competitive & Market Analysis - Research and analyse competitors’ SEO strategies, content, and backlink profiles to identify opportunities and threats. - Stay ahead of industry trends, algorithm updates, and emerging AI-driven search landscapes. - Reporting, Analytics & Performance Monitoring - Track and analyse key SEO metrics, including organic traffic, rankings, conversions, and engagement. - Present in-depth findings, insights, and strategic recommendations to clients and internal stakeholders on a regular basis. - Contribute to and present Quarterly Business Reviews (QBRs), leveraging data to drive forward-looking SEO strategies. Qualifications - An experienced SEO professional with at least 7 years in SEO and 2 years of recent agency experience, with a proven track record of delivering results across various industries. - Strong experience in handling large websites (with more than 100,000 pages). - Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations. - Using OpenAI or similar platforms to work smarter, not harder. - Comfortable working with SEO tools like Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, OpenAI, Gemini and AI-driven SEO platforms. - Proactive, innovative, and eager to stay ahead of evolving SEO trends, including AI-powered search and emerging search platforms. - Strong communication skills, capable of presenting complex SEO concepts to clients and internal teams. - A strategic thinker who understands how SEO contributes to the overall marketing mix and business growth. Requirements - Position title: SEO Specialist - Department: Digital Delivery/SEO - Report to: Head of SEO - Direct report: N/A - Days/Hours: M-F/40 hours/week | Full-time | Permanent - Employment type: Full-time if you live and work in Australia with an AUS tax number. Contractor if you're outside of Australia and don't have an AUS tax registration number. - Targeted timezones/locations: GMT+7, +8, +9, +10, +11, +12 - Note: only applications within the targeted time zones/locations are being processed.