GenScript

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments. • Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization. • Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes. • Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking. • Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery. • Present campaign strategies, recommendations, and performance insights to senior leadership. • Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics. • Map customer journeys and ensure marketing activities support customers at each stage of the buying process. • Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns. • Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning. • Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals. • Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels. • Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey. • Champion ProBio's value proposition across campaigns, content, and customer touchpoints. • Define KPIs and success metrics for campaigns and content initiatives. • Analyse campaign, funnel, and engagement performance to optimise outcomes and maximise ROI. • Provide recommendations based on performance data, customer insights, and market trends. • Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.

• Own the product strategy and roadmap for foundational antibody expression and protein solutions. • Define portfolio structure, service tiers, value propositions, pricing logic, and differentiation strategy. • Drive growth of core antibody expression services through service packaging, workflow bundling, customer segmentation, and regional go-to-market plans. • Translate customer needs, market trends, and competitive dynamics into product requirements and improvement priorities. • Partner with R&D and production teams to improve service quality, turnaround time, scalability, yield, purity, and customer experience. • Monitor trends in bispecific antibodies, antibody fragments, VHHs, Fc-fusion proteins, and other advanced biologics to keep the portfolio competitive. • Work with sales and marketing teams to develop positioning, campaigns, sales training, proposal templates, and competitive battlecards. • Support strategic customer opportunities, especially large or complex antibody expression and protein production projects. • Track business performance across revenue, margin, order volume, win/loss, customer segment, region, and service type. • Lead cross-functional alignment across product, R&D, production, sales, marketing, project management, and technical support.

• Drive and support sales efforts by implementing the sales and marketing strategies for GenScript's custom life science services • Use knowledge of science and business to develop profitable initiatives and build sales • Promote GenScript's custom life science service lines • Responsible for achieving the sales goals for the assigned territory • Work 50% of the time doing account management, quote and lead follow-up, and 50% of the time traveling in the field making customer visits and attending virtual meetings

• Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms • Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations • Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization • Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics • Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations • Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution • Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) • Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences • Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes • Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution • Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities • Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels • Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks • Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation • Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements • Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team • Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations • Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting • Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting • Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input • Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve the annual sales budget and profit budget. • Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy • Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development • Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line. • Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch. • Complete temporary important tasks assigned by superiors. • Be results driven and show strong sales acumen

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve annual sales budget and profit budget. • Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy • Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development • Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line. • Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch. • Complete temporary important tasks assigned by superiors. • Be results driven and show strong sales acumen

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve annual sales budget and profit budget. • Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy • Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development • Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line. • Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch. • Complete temporary important tasks assigned by superiors. • Be results driven and show strong sales acumen

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve annual sales budget and profit budget. • Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy • Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development • Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line. • Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch. • Complete temporary important tasks assigned by superiors. • Be results driven and show strong sales acumen

• Execute the business strategy and annual plan developed by the department, focus on business opportunities and organize resources to achieve annual sales budget and profit budget. • Build and maintain strong relationships with potential customers and partners through proactive communication and regular visits to discuss commercial opportunities in full autonomy • Maintain and continuously improve understanding of products, applications and markets. Share the insight and knowledge with internal team to optimize product development • Collaborate with cross-functional teams (including technical and production teams) and responsible for driving sales and business development efforts in North/South America to achieve sustainable growth in the food ingredient line. • Working with customers and partners to generate market insight of customer needs and industry trends to support build market strategy for new product launch. • Complete temporary important tasks assigned by superiors. • Be results driven and show strong sales acumen