Role Description The best B2B technology companies already know that founder- and executive-led content is one of the strongest pipeline channels there is. What holds them back is the doing: positioning is fuzzy, the right angle is hard to find, time is scarce, and staying consistent over months is harder still. Closing that gap – building the go-to-market foundation and turning a busy expert's knowledge into content that actually moves their business – is what you'll do. As a B2B Growth Marketer, you'll own part of the growth motion for a portfolio of clients: from go-to-market strategy and positioning, to a running LinkedIn engine, to the content itself. Think of it as several jobs in one: strategist, sharp copywriter, organized project manager, and trusted customer-success partner. You'll sit close to founders and executives, pull the expertise out of their heads, and turn it into positioning, systems, and content that sound unmistakably like them and earn them the right attention. And yes – you essentially get paid to learn from successful founders and executives every week. Tasks - Go-To-Market, Positioning & Messaging Setup - Open every engagement by building the foundation for a successful go-to-market motion. - Segment the client's market and define their Ideal Customer Profile (ICP). - Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy. - Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework. - LinkedIn Go-To-Market Engine - Set up the strategy and infrastructure for a best-in-class, people-led LinkedIn motion. - Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals. - Stand up a structured content operations system covering content creation, approval, distribution, and repurposing. - Optimize LinkedIn profiles so they build trust and convert visitors. - Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers. - Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP. - The Content Engine - Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas. - Turn those calls into clear content outlines, then write content that carries their ideas and attracts the people they want to reach. - Client Success & Project Ownership - Keep communication smooth and timelines on track across every account you run. - Build monthly performance reports so clients always know how their content – and their pipeline – is developing. Qualifications - Hands-on B2B marketing experience across positioning, messaging, and ICP definition. - Excellent writing and communication in both German and English. - Genuinely strong copywriting skills. - Comfort with LinkedIn as a go-to-market channel. - A highly organized way of working. - Natural curiosity and willingness to dig into any industry or topic. - Sharp research habits. - A detail-oriented mindset with high standards for quality. - Grounded confidence. Requirements - Experience in turning strategy into actionable items for revenue teams. - Strong copywriting ability to represent experts effectively. - Familiarity with LinkedIn content operations and automation tooling. - Ability to manage multiple accounts and moving pieces. Benefits - Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency. - Working with a manageable number of focused clients (4–6 simultaneously). - Positioning as a specialist expert in the B2B sales landscape. - 90% remote work and fast decision-making processes. - Performance-based compensation based on results. - Professional development budget of up to 5,000 CHF annually.

• Manage paid media channels for app user acquisition. • Optimize app acquisition campaigns in various ad platforms. • Test new ad channels and measure performance. • Execute in-market tests to improve app install conversion. • Oversee existing channels aimed at scaling profitable advertising.

• Own and optimize growth marketing channels across paid and organic acquisition. • Plan, launch, and manage end-to-end advertising campaigns across Google Ads, LinkedIn, Meta, and other digital channels. • Develop demand generation programs targeting mid-market and enterprise organizations. • Build a measurable and repeatable pipeline of qualified leads. • Implement tracking, attribution, and reporting to ensure marketing performance is fully measurable. • Continuously test audiences, messaging, creatives, landing pages, and channels to improve campaign performance. • Partner closely with Sales to improve lead quality, conversion, and pipeline generation. • Manage campaign budgets and report on key performance metrics including CAC, CPL, ROI, and pipeline contribution.

Role Description We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. - Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers. - Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments. - Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence. - Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working. - Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model. - Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets. - Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee. - Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords. - Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals. - Align BDR/SDR sequencing with campaign activity and intent signals. - Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change. - Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers. - Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each. - Brief Events Managers on target accounts, attendee goals, and messaging priorities. - Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets. - Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation. - Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate. - Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy. Qualifications - 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution. - Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made. - A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions. - Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability. - Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership. - Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest. - Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate. Preferred Qualifications - Marketing experience within insurance, insurtech, or adjacent financial services. Benefits - Quarterly YOU Days: four additional days off per year for anything YOU. - Paid Volunteer Days: two and a half days per year. - Nearmap Days: additional days off after every two years of service. - Generous parental leave policies for growing families. - Access to Private Health Insurance corporate discounts. - Tech & Wellbeing allowance. - A Nearmap subscription of course!