Nearmap

Nearmap is dedicated to empowering insurance, commercial enterprises, and government agencies through various local intelligence solutions, including high-resol

Regional Growth Marketing Manager

Location

CST (UTC-6)

Posted

22 hours ago

Salary

0

Seniority

Lead

Job Description

Regional Growth Marketing Manager

Nearmap

Role Description We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. - Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers. - Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments. - Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence. - Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working. - Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model. - Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets. - Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee. - Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords. - Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals. - Align BDR/SDR sequencing with campaign activity and intent signals. - Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change. - Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers. - Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each. - Brief Events Managers on target accounts, attendee goals, and messaging priorities. - Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets. - Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation. - Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate. - Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy. Qualifications - 6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution. - Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made. - A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions. - Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability. - Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership. - Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest. - Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate. Preferred Qualifications - Marketing experience within insurance, insurtech, or adjacent financial services. Benefits - Quarterly YOU Days: four additional days off per year for anything YOU. - Paid Volunteer Days: two and a half days per year. - Nearmap Days: additional days off after every two years of service. - Generous parental leave policies for growing families. - Access to Private Health Insurance corporate discounts. - Tech & Wellbeing allowance. - A Nearmap subscription of course!

Related Categories

Related Job Pages

More Growth Marketing Jobs

QuickNode ⚡ logo

Senior Growth Marketing Manager – APAC

QuickNode ⚡

Tools & infrastructure to build and scale high-quality blockchain apps, trusted by the biggest names in Web3

Growth Marketing23 hours ago
Full TimeRemoteTeam 51-200Since 2017H1B No Sponsor

• Own regional demand generation for the Self-Service segment and pipeline goals for the APAC Enterprise Segment (sourced pipeline targets, lead volume, and conversion improvements). • Plan and execute localized digital programs: SEO, landing pages, and content distribution for Korea, Japan and Singapore (and broader APAC as prioritized). • Manage and optimize regional paid channels and partnerships (e.g., Naver, Kakao, Coin98, Telegram & Discord communities, regional media placements). • Build relationships in developer communities and represent QuickNode at conferences, meetups, and ecosystem events in-region. • Develop an events & community calendar, run pre/during/post event motions, and ensure follow-up drives opportunities. • Serve as Quicknode's eyes and ears in APAC — deliver monthly competitive and market intelligence briefs covering competitor moves, emerging chains/protocols gaining regional traction, developer sentiment, and partnership opportunities. • Partner cross-functionally with Sales, Product Marketing, and DevRel to coordinate messaging, offers, and funnel handoff. • Set up dashboards and reporting for regional performance, including pipeline attribution and experiment learnings.

Singapore
$170K - $190K / year
Genesis Tech logo

Senior/Lead User Acquisition – Boosters

Genesis Tech

Do you want to influence lives of millions of people worldwide? Join us!

Full TimeRemoteTeam 1,001-5,000H1B No Sponsor

• Запустиш Meta Ads для нового AI-продукту Kato та допоможеш визначити стратегію розвитку Meta-напрямку для Kato і JustDone. • Побудуєш систему тестування, оптимізації та масштабування Meta-кампаній разом із Product Marketing і Creative командами. • Досягнеш позитивної юніт-економіки та масштабуватимеш Meta-напрямок — від перших бюджетів $100k+/month до мільйонних місячних спендів. • Визначатимеш стратегію розвитку Meta User Acquisition у компанії та привноситимеш власну експертизу в бізнес. • Сформуєш команду User Acquisition спеціалістів та станеш її лідером.

Ukraine
Kit (formerly ConvertKit) logo

Lead Growth Marketing Manager

Kit (formerly ConvertKit)

The email-first operating system for creators who mean business. Formerly ConvertKit.

Full TimeRemoteTeam 51-200Since 2013H1B No Sponsor

• We're looking for a Lead Growth Marketing Manager to help Kit reach our 2026 business goals by optimizing our acquisition engine, improving LTV:CAC, growing brand awareness with the right audiences, and increasing high-quality inbound sales pipeline. • You will own paid acquisition performance and play a key role in how Kit grows across both self-serve and sales-led motions. You’ll bring a strong point of view on channel strategy, creative testing, funnel optimization, measurement, and how AI can improve speed, personalization, and performance. You should be a self-starter who can drive outcomes independently while working closely with Creative, Product Marketing, Sales, Analytics, Lifecycle, Product, and external partners. • Dive into our product, customers, 2026 business goals, current marketing performance, paid acquisition workflows, brand strategy, sales pipeline goals, and team operating rhythms. Take part in Get To Know You's (GTKYs) to meet our distributed team. • Complete a performance and opportunity audit across paid acquisition, funnel conversion, creative performance, reporting, and sales pipeline contribution. Identify 3–5 high-impact opportunities to improve LTV:CAC, grow qualified inbound demand, and increase brand-aware traffic from our target audiences. • Improve performance across existing paid channels, launch focused creative and audience tests, strengthen reporting from spend to revenue impact, partner with Creative and PMM on campaign messaging, and build an experimentation roadmap across ads, landing pages, and key funnel steps. • Own meaningful improvements in acquisition efficiency, increase qualified inbound pipeline, contribute to stronger brand awareness in priority creator segments, and build a scalable performance marketing operating system that helps Kit grow profitably.

Worldwide
$180K / year
Vida Health logo

Senior Growth Analyst

Vida Health

Healthcare designed for body and mind.

Full TimeRemoteTeam 501-1,000Since 2014H1B Sponsor

• Develop and maintain Braze attributes. This includes defining, building, and validating custom attributes and event structures that enable lifecycle segmentation, targeting, and personalization across communications. • Own marketing attribution analysis, such as measuring how channels, campaigns, and touchpoints contribute to member acquisition and engagement, and translating findings into recommendations on spend, targeting, and channel mix. • Own member engagement analytics, measuring how members engage across their lifecycle, identifying drop-off and opportunity, and delivering insights that inform engagement strategy and operations optimization. • Build and maintain Looker dashboards and reporting that track member engagement, channel effectiveness, and lifecycle outcomes—turning recurring questions into self-serve reporting that member operations and marketing partners can act on. • Partner with Member Operations & Marketing as their analytics counterpart, translating questions about member behavior into analysis and clear, actionable recommendations. • Operate as a proactive analytics partner—anticipating the questions Member Operations and Marketing will ask and surfacing insights before they're requested, rather than waiting on ad-hoc asks. • Apply a working understanding of production SQL and our DBT ETL to reason about how data flows into and interacts with Braze and Looker—validating custom attributes and events, flagging discrepancies, and partnering with data teams to resolve issues. • Design, run, and analyze A/B tests and experiments, translating results into recommendations for member operations and marketing partners. • Other responsibilities as assigned.

United States
$110K - $115K / year