• Own CRM platform strategy, architecture, and roadmap. Define the target-state data model and system-of-record boundaries for merchant, customer, and pipeline data. Lead platform evaluations and build the business case for major platform decisions, driving them to an executive recommendation • Own strategy and direction for the platforms surrounding CRM — marketing automation, sales engagement, customer support, and operations tooling — so the go-to-market and ops stack operate as one connected system with clean data flowing between it. • Partner with Sales, Marketing, Support, and Operations to translate business requirements into platform design and a prioritized roadmap. Serve as the single owner of CRM prioritization across functions, working with a dedicated Salesforce team that executes and maintains the platform. • Set standards for CRM data quality, field governance, and access control so reporting and downstream systems can be trusted. • Run vendor evaluations and build-vs-buy decisions for the CRM and GTM stack; rationalize overlapping tools; own vendor relationships and renewals.

• Develop and execute the comprehensive GTM launch blueprint for all new and renewing value-based care contracts • Lead and build a high-performing team. Set priorities, drive accountability, and foster a culture of cross-team collaboration and continuous improvement. • Construct explicit implementation timelines, gating milestones, and operational workflows mapping out the journey from a signed payer contract to "active" status in the field. • Build, update, and manage cross-functional tracking dashboards using project management platforms (e.g., Monday.com, SalesForce) • Author market-specific "Payer Snapshots” that local field or sales teams can use to pitch independent primary care providers (PCPs). • Deconstruct complex payer contracts into clear, simplified sales enablement collateral. • Partner with Analytics, Outreach (practice growth), Provider Networks, and Strategic Payer Partnerships to ensure alignment of priorities and execution across multiple workstreams and timelines. • Create Training Program for field teams to ensure fluency on new payer products • Establish a market feedback mechanism around physician friction points and identify solutions. • Establish KPIs and reporting mechanisms to track enrollment growth. • Continuously analyze the sales pipeline to identify opportunities and adjust launch strategies. • Other duties as assigned

• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates; • identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams; • building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions; • participating in launches of new features, courses, and major internal launches within existing brands; • ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience; • working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.

Role Description What You Will Do - Own Positioning & Messaging - Define and continuously refine ICPs, positioning, and value propositions - Translate product features into clear customer value and use cases - Ensure consistency of messaging across all channels and markets - Customer & Market Understanding - Conduct ongoing market, competitor, and customer research - Build a deep understanding of: - Target personas (e.g., technical buyers, operations leads) - Customer needs, pain points, and decision drivers - Bring structured insights back into Marketing and Product teams - Content & Go-to-Market Enablement - Develop product-related content (e.g., product pages, sales materials, use cases) - Support go-to-market initiatives and product launches - Ensure Sales and Marketing teams are equipped with clear, usable materials - Cross-functional Collaboration - Act as the key link between Product, Marketing, and Sales - Work closely with: - Product teams on features, roadmap, and priorities - Marketing team on campaigns and content - Partner Marketing on joint initiatives - Drive alignment across teams on product narratives - Measure & Improve Communication Effectiveness - Track how messaging and content perform - Use data and feedback to continuously improve communication impact - Ensure product communication contributes to pipeline and revenue goals Qualifications - Experience in Product Marketing or similar roles in B2B tech - Strong ability to translate complex products into clear value - Experience working with technical products and audiences - Data-driven mindset with understanding of product and marketing metrics - Strong stakeholder management and communication skills - Experience working in cross-functional and agile environments - Structured, proactive, and comfortable owning topics end-to-end - Nice to have: - Background in eMobility, energy, or other deep tech industries - Technical education or strong technical understanding Requirements - Clear and consistent product positioning across markets - Strong alignment between Product, Marketing, and Sales - High-quality, effective product content and enablement materials - Improved communication impact on pipeline and customer understanding Benefits - A purpose-driven company driving Europe’s transition toward electric mobility - Passionate colleagues with a hands-on mentality - A safe and future-oriented workplace as part of the Kostal group - Flexible working hours and location - Great opportunities for career growth - Extras like gym or yoga class memberships, etc.