KOSTAL Group

Role Description What You Will Do - Own Positioning & Messaging - Define and continuously refine ICPs, positioning, and value propositions - Translate product features into clear customer value and use cases - Ensure consistency of messaging across all channels and markets - Customer & Market Understanding - Conduct ongoing market, competitor, and customer research - Build a deep understanding of: - Target personas (e.g., technical buyers, operations leads) - Customer needs, pain points, and decision drivers - Bring structured insights back into Marketing and Product teams - Content & Go-to-Market Enablement - Develop product-related content (e.g., product pages, sales materials, use cases) - Support go-to-market initiatives and product launches - Ensure Sales and Marketing teams are equipped with clear, usable materials - Cross-functional Collaboration - Act as the key link between Product, Marketing, and Sales - Work closely with: - Product teams on features, roadmap, and priorities - Marketing team on campaigns and content - Partner Marketing on joint initiatives - Drive alignment across teams on product narratives - Measure & Improve Communication Effectiveness - Track how messaging and content perform - Use data and feedback to continuously improve communication impact - Ensure product communication contributes to pipeline and revenue goals Qualifications - Experience in Product Marketing or similar roles in B2B tech - Strong ability to translate complex products into clear value - Experience working with technical products and audiences - Data-driven mindset with understanding of product and marketing metrics - Strong stakeholder management and communication skills - Experience working in cross-functional and agile environments - Structured, proactive, and comfortable owning topics end-to-end - Nice to have: - Background in eMobility, energy, or other deep tech industries - Technical education or strong technical understanding Requirements - Clear and consistent product positioning across markets - Strong alignment between Product, Marketing, and Sales - High-quality, effective product content and enablement materials - Improved communication impact on pipeline and customer understanding Benefits - A purpose-driven company driving Europe’s transition toward electric mobility - Passionate colleagues with a hands-on mentality - A safe and future-oriented workplace as part of the Kostal group - Flexible working hours and location - Great opportunities for career growth - Extras like gym or yoga class memberships, etc.

Role Description We are looking for a Growth Marketing Manager to drive scalable, data-driven growth across our key markets. In this role, you will build a structured approach to the full marketing funnel and connect efforts across Marketing and Sales. You will lead cross-functional initiatives and collaborate with both internal teams and external partners to turn insights into execution and measurable business impact. Your Responsibilities - Own and optimize the growth funnel - Analyze and improve the end-to-end funnel (traffic → leads → pipeline) - Identify conversion gaps and define clear actions to improve performance - Align closely with Sales to ensure impact on pipeline and revenue - Establish lead nurturing and lifecycle processes - Define and implement lead nurturing strategies across the funnel - Develop segmentation, lifecycle stages, and automation logic - Collaborate with the Digital Sales team on flows, handovers, and campaigns - Drive cross-functional growth initiatives - Initiate and lead growth projects across channels and markets - Work closely with Paid Marketing, Content, Field Marketing, and Design - Ensure alignment, prioritization, and execution across the team - Drive SEO and content growth - Develop and execute SEO and content initiatives to increase inbound demand - Collaborate on website structure, landing pages, and conversion-focused assets - Manage external partners (e.g., SEO agencies, Webflow developers) to ensure efficient execution - Use data and cross-team input to identify growth opportunities - Turn insights into clear, actionable initiatives - Bring structure and prioritization to growth topics Qualifications - Experience in growth, demand generation, or performance marketing, ideally in B2B tech - Strong understanding of lead nurturing, segmentation, and funnel management - Hands-on experience with SEO and content-driven growth (e.g., SEMrush) - Experience working with external partners (agencies, developers) - Ability to work cross-functionally and drive initiatives end-to-end - Analytical mindset with a focus on actionable insights - Strong communication skills and a structured way of working Requirements - A clearly structured and transparent growth funnel - Improved lead nurturing and conversion performance - Well-coordinated execution across teams and external partners - Measurable contribution to pipeline growth Benefits - A purpose-driven company driving Europe’s transition toward electric mobility - Passionate colleagues with a hands-on mentality - A safe and future-oriented workplace as part of the Kostal group - Flexible working hours and location - Great opportunities for career growth - Extras like gym or yoga class memberships, etc.