• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves. • Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences. • Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation. • Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals. • Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment. • Ensure all product-related content is accurate, on-brand, and compliant across verticals. • Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers. • Synthesize partner, sales, and market signals into insight that drives product and GTM decisions. • Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement. • Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release. • Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently. • Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning. • Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge. • Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves. • Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence. • Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing. • Feed demand generation with messaging and content grounded in product knowledge and market insight.

• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability • Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation • Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more • Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations • Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs

Role Description Build and manage outbound GTM campaigns across email and LinkedIn — from strategy through execution. - Write sharp, high-converting copy: outreach sequences, subject lines, follow-ups, and messaging frameworks. - Own the technical layer: set up and maintain sending infrastructure, manage domains and tenants, monitor deliverability, and troubleshoot when things go sideways. - Enrich and segment prospect lists using tools like Clay, Apollo, or similar. - Iterate based on performance data — open rates, reply rates, conversions — and know which levers to pull. - Collaborate with the team on positioning, messaging, and campaign strategy. - Join client calls over time and represent spectup's outreach methodology to founders and investors. Qualifications - Proven hands-on experience in outbound GTM and cold outreach — you've built campaigns, not just supported them. - Strong copywriting instincts: you understand tone, persuasion, and how to write for busy, skeptical readers. - Technical fluency in email infrastructure — you know what sending domains, tenants, DMARC/SPF/DKIM, and warm-up sequences mean, and you've fixed deliverability issues before. - Comfortable with data enrichment workflows and prospecting tools. - Client-ready communication style — articulate, professional, confident on calls. - Self-starter who can manage multiple workstreams in a lean team. Benefits - Work on deals that matter — our clients are raising real capital to build real companies. - Small team, big scope: direct ownership with no bureaucracy. - Close collaboration with and direct access to senior leadership. - Flexibility on location and working arrangements. - A front-row seat to the world of capital markets, investor relations, and high-stakes fundraising.

• Act as the strategic owner for specific segments of the GTM lifecycle • Author high-fidelity Business Requirement Documents (BRDs), process flowcharts, and User Stories • Utilize the GTM Priority Matrix to evaluate and rank inbound field requests • Lead the User Acceptance Testing (UAT) framework for your domain • Partner with Enablement and Data Analytics to track downstream adoption • Support the deployment of the GTM AI roadmap