• managing key funnels and conversion metrics: analyzing the user journey from the first click to purchase, identifying bottlenecks, and launching hypotheses to improve conversion rates; • identifying gaps in current user journeys, setting tasks for landing page, offer, and nurturing mechanism tests together with marketing, design, and sales teams; • building strong synchronization between Marketing, Product, and Sales: collecting insights from the sales team (objections, customer pain points, buyer profiles) and translating them into acquisition, content, and product launch decisions; • participating in launches of new features, courses, and major internal launches within existing brands; • ensuring that offers across landing pages, creatives, email communications, and sales scripts remain consistent and aligned with the motivations of the target audience; • working in a hypothesis-driven growth environment: testing ideas, measuring results, and scaling initiatives that positively impact revenue.

Role Description What You Will Do - Own Positioning & Messaging - Define and continuously refine ICPs, positioning, and value propositions - Translate product features into clear customer value and use cases - Ensure consistency of messaging across all channels and markets - Customer & Market Understanding - Conduct ongoing market, competitor, and customer research - Build a deep understanding of: - Target personas (e.g., technical buyers, operations leads) - Customer needs, pain points, and decision drivers - Bring structured insights back into Marketing and Product teams - Content & Go-to-Market Enablement - Develop product-related content (e.g., product pages, sales materials, use cases) - Support go-to-market initiatives and product launches - Ensure Sales and Marketing teams are equipped with clear, usable materials - Cross-functional Collaboration - Act as the key link between Product, Marketing, and Sales - Work closely with: - Product teams on features, roadmap, and priorities - Marketing team on campaigns and content - Partner Marketing on joint initiatives - Drive alignment across teams on product narratives - Measure & Improve Communication Effectiveness - Track how messaging and content perform - Use data and feedback to continuously improve communication impact - Ensure product communication contributes to pipeline and revenue goals Qualifications - Experience in Product Marketing or similar roles in B2B tech - Strong ability to translate complex products into clear value - Experience working with technical products and audiences - Data-driven mindset with understanding of product and marketing metrics - Strong stakeholder management and communication skills - Experience working in cross-functional and agile environments - Structured, proactive, and comfortable owning topics end-to-end - Nice to have: - Background in eMobility, energy, or other deep tech industries - Technical education or strong technical understanding Requirements - Clear and consistent product positioning across markets - Strong alignment between Product, Marketing, and Sales - High-quality, effective product content and enablement materials - Improved communication impact on pipeline and customer understanding Benefits - A purpose-driven company driving Europe’s transition toward electric mobility - Passionate colleagues with a hands-on mentality - A safe and future-oriented workplace as part of the Kostal group - Flexible working hours and location - Great opportunities for career growth - Extras like gym or yoga class memberships, etc.

• Drive Teak's master positioning — the foundational document that defines how the platform, delivery models, and benefit layers are described, and ensures that narrative stays sharp and consistent as the product evolves. • Translate product inputs and market context into GTM recommendations and audience-specific messaging across partner and consumer audiences. • Develop and maintain solution messaging frameworks across Teak's products and platform capabilities, ensuring consistency from partner evaluation through activation. • Bring market and messaging context to pricing and packaging decisions, partnering with Product, Finance, and Legal to ensure pricing is positioned clearly and competitively across verticals. • Shape and refine the language consumers encounter across the Teak platform — feature names, in-app copy, and transactional messaging at the refund and point-of-purchase moment. • Ensure all product-related content is accurate, on-brand, and compliant across verticals. • Build vertical-specific understanding of the experience economy, i.e., venues, marketplaces, operators, and consumers. • Synthesize partner, sales, and market signals into insight that drives product and GTM decisions. • Continuously track the competitive landscape, identify where Teak wins and why, and translate findings into differentiated messaging and sales enablement. • Partner with Product and Revenue to align on launch readiness, ensuring all teams are prepared and dependencies are resolved ahead of release. • Own the external launch — messaging, content, and marketing deliverables — so every new feature and solution enters the market clearly and consistently. • Define success metrics for adoption and awareness, track performance post-launch, and feed findings back into positioning, enablement, and future GTM planning. • Build and maintain collateral, battlecards, and playbooks grounded in customer feedback, market data, and product knowledge. • Train Sales and CS on new messaging, positioning updates, and product launches, and keep enablement materials up to date as the platform evolves. • Develop onboarding content that helps new partners quickly understand Teak's solutions and activate with confidence. • Contribute to content that drives partner awareness and adoption: website copy, case studies, partner communications, and vertical-specific marketing. • Feed demand generation with messaging and content grounded in product knowledge and market insight.

• Work closely with company leadership and the GTM organization to drive scalable lead generation strategies, measure performance across the funnel, and optimize sales processes for repeatability • Manage digital demand generation channels including organic search, paid media, organic social, content, email, and others toward predictable, profitable lead generation • Identify and create new demand generation channels including, but not limited to, partnerships, referrals, influencer marketing, and more • Measure GTM organizational performance from top to bottom and utilize data to drive organizational optimizations • Templatize and optimize enterprise sales processes for repeatability and scalability - creating playbooks, product marketing collateral, or meeting templates to be leveraged by EAEs and SDRs