Akraya is a staffing and recruiting company that works with leading technology companies throughout the United States, providing IT consulting and talent servic
GTM Systems Product Owner
Location
United States
Posted
11 days ago
Salary
$65 - $70 / hour
Seniority
Mid Level
Job Description
GTM Systems Product Owner
Akraya
Role Description This role is responsible for strategically managing and evolving go-to-market systems within the Experiences business. The individual will translate complex, evolving business needs into clear system requirements and a strategic roadmap. This position requires close partnership with engineering and business technology teams to deliver impactful solutions. - Drive execution of GTM systems and tools to support business strategies. - Communicate program progress and roadmap clearly to stakeholders. - Partner with teams to define and implement critical systems for business growth. - Translate business strategy into technical implementation plans. - Manage the portfolio of technical work and vendor relationships. Qualifications - 6-8 years of experience in GTM systems with broad team collaboration. - Deep hands-on Salesforce expertise, understanding good architecture. - Experience building CRM/GTM infrastructure for new businesses within scaled organizations. - This role requires experience in the technology sector, specifically within Go-To-Market systems for a growing business unit integrated into a larger, established company. Requirements - Salesforce configuration (advanced) - CRM systems architecture (advanced) - Product roadmap development (advanced) - Cross-functional collaboration (advanced) - GTM strategy translation (advanced) Benefits - Contract Type: W2 - Duration: 12+ Months - Location: Remote - Pay Range: $65 - $70 Per hour on W2 Company Description Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. - Stevie Employer of the Year 2025 - SIA Best Staffing Firm to work for 2025 - Inc 5000 Best Workspaces in US (2025 & 2024) - Glassdoor's Best Places to Work (2023 & 2022) As a talent solutions provider for Fortune 100 organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
GTM Enablement Specialist
Panorama EducationLeading K-12 platform transforming teaching and student support with AI, MTSS, and surveys.
• Serve as the primary administrator for Highspot, managing content organization, versioning, and governance. • Ensure the platform is the "Source of Truth" for all market-facing collateral. • Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning. • Track content usage and engagement metrics to identify gaps and opportunities. • Drive awareness of key GTM assets and initiatives across the sales and customer success teams. • Create communications and tools that highlight new resources and best practices. • Track which assets are being used and which are gathering dust. • Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement. • Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points. • Help build and facilitate GTM Academy sessions and training programs. • Maintain onboarding materials and documentation. • Respond to field requests for customized assets, competitive positioning, or messaging support. • Participate in sales calls and customer conversations to understand real-world selling challenges and objections. • Surface market trends and field insights to inform GTM strategy and asset priorities.
Principal Product Marketing Manager
Fusion Risk ManagementFusion Risk Management is recognized as the most innovative and fastest growing provider of cloud-based enterprise software for business continuity risk management, IT disaster recovery and crisis management. Fusion is transforming the industry and has been named a leader in Gartner's Magic Quadrant for Business Continuity Management software.
The Role Our Product Marketing team's mission is to generate market and customer insights, strategies, and tactics that drive go-to-market, champion new product innovation, and fuel solution adoption. Product Marketing is a highly cross-functional role at Fusion, partnering closely with the entire organization, including the senior leadership team, to amplify success. The Principal Product Marketing Manager is the most senior individual contributor on the Product Marketing team. This role owns the go-to-market strategy for Fusion's Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products and carries a distinct mandate to identify and analyze new market opportunities that can shape Fusion's long-term direction. The right person brings deep expertise across the full product marketing lifecycle — from market strategy and pricing to GTM execution and analyst relations — and operates with a high degree of autonomy on complex, cross-functional initiatives. Knowledge, Skills & Abilities • Proven ability to lead and execute full-funnel go-to-market strategy with minimal direction. • Expert-level skills in product positioning and messaging across multiple formats, channels, and buyer segments. • Demonstrated ability to own pricing strategy, including research, modeling, and cross-functional alignment. • Strong analytical skills with the ability to drive decisions from qualitative and quantitative data. • Highly effective at working through influence across product, sales, marketing, and executive teams. • Experienced in analyst relations, win/loss programs, and competitive intelligence management. • Capable of identifying new market opportunities and translating them into actionable strategic recommendations. • Excellent written and verbal communication; comfortable presenting to executive stakeholders and external audiences. • Domain expertise in third party risk management, operational risk management, business continuity, or related GRC fields strongly preferred. Qualifications • 7+ years of B2B SaaS product marketing experience, with at least 3 years in a senior or lead market-facing role. • Demonstrated track record of owning GTM strategy for complex, multi-product or multi-segment portfolios. • Experience with pricing strategy, competitive intelligence programs, and analyst relations. • BA/BS required; MBA or equivalent advanced degree a plus. • Pragmatic Marketing or Product Marketing Alliance (PMA) certification a plus. 30/60/90 Day Plan Days 1–30: Orient with a Point of View • Meet the CMO, CRO, and CPO in week one — establish what each expects from this role and where they see the biggest gaps in Fusion's current positioning, GTM motion, and market coverage, with explicit focus on the TPRM and ORM portfolios; by day 14, produce a written first impressions brief covering what's working, what's inconsistent, and where the biggest gaps are, and share it with your manager before it's polished. • Audit the existing positioning, messaging, launch materials, competitive intel, and pricing documentation for TPRM and ORM specifically; evaluate 5–10 sales calls and customer conversations prioritizing deals where TPRM or ORM is the primary solution in play, and validate observations with sales leadership. • Define your measurement framework by day 30 — how you'll track positioning effectiveness, launch performance, and competitive coverage for TPRM and ORM — and identify one emerging or adjacent market worth exploring within either product area, documenting a rough hypothesis brief on the opportunity, unknowns, and what it would take to validate it. Days 31–60: Deliver Early, Sharpen the Hypothesis • Take ownership of the next active TPRM or ORM launch; deliver the positioning and messaging framework and supporting bill of materials and present the market opportunity hypothesis to leadership framed as a work in progress to pressure-test assumptions. • Complete a competitive landscape assessment for TPRM and ORM covering key competitors, their positioning, pricing, and how Fusion differentiates; produce updated battle cards grounded in win/loss data and sales call observations from month one. • Engage at least two analysts who cover third party risk or operational risk to establish Fusion's current standing; assess positioning, packaging, and pricing effectiveness for TPRM and ORM in partnership with product and sales enablement to determine whether current pricing is winning or losing deals and why. Days 61–90: Own the Strategic Agenda • Deliver a full market opportunity analysis for the TPRM or ORM adjacency identified in month one — with a clear recommendation on whether and how Fusion should pursue it — and present competitive and market findings to the broader leadership team, establishing yourself as the authoritative internal voice on these markets. • Begin informal knowledge transfer with teammates on TPRM and ORM competitive dynamics, buyer personas, and regulatory context through working sessions. • Align with your manager on the six-month roadmap for TPRM and ORM ownership, with specific initiatives, owners, and success metrics attached. Compensation & Benefits The annual base salary for this position is $165,000.00 +, depending on the candidate’s experience, qualifications, and relevant skill set. The position is also eligible for an annual bonus. Fusion offers a comprehensive benefits package including medical, dental, vision, and a 401(k) plan. Disclaimers Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
GTM Enablement Specialist
Panorama EducationLeading K-12 platform transforming teaching and student support with AI, MTSS, and surveys.
Role Description Panorama is the K-12 platform for student support and learning. As we accelerate our market impact, we need a Go-to-Market (GTM) Enablement Specialist who can translate complex product capabilities and market dynamics into clear, actionable resources for our go-to-market teams. In this role, you'll report to our GTM Enablement Manager and ensure every sales and GTM team member has the tools, knowledge, and confidence to communicate Panorama's value. You'll own the day-to-day operations that keep our GTM teams enabled, aligned, and excited—from managing our content platform to driving adoption of key assets to facilitating onboarding and training. What You'll Own - Content & Platform Management: - Serve as the primary administrator for Highspot, managing content organization, versioning, and governance. - Ensure the platform is the "Source of Truth" for all market-facing collateral. - Organize and maintain all GTM assets—decks, case studies, talk tracks, one-pagers, and competitive positioning. - Track content usage and engagement metrics to identify gaps and opportunities. - Asset Adoption & Awareness: - Drive awareness of key GTM assets and initiatives across the sales and customer success teams. - Create communications and tools that highlight new resources and best practices. - Track which assets are being used and which are gathering dust. - Partner with field leaders to understand why certain assets aren't resonating and surface feedback for improvement. - GTM Onboarding & Academy Facilitation: - Support the delivery of base-level GTM onboarding for new hires, ensuring they understand Panorama's platform story, competitive positioning, and key talking points. - Help build and facilitate GTM Academy sessions and training programs. - Maintain onboarding materials and documentation. - Field Support & Feedback Loop: - Respond to field requests for customized assets, competitive positioning, or messaging support. - Participate in sales calls and customer conversations to understand real-world selling challenges and objections. - Surface market trends and field insights to inform GTM strategy and asset priorities. Qualifications - 2–4 years of experience in Sales Enablement, GTM Operations, Marketing Operations, or related SaaS roles (K-12 experience is a plus, not required) - Strong understanding of the sales process and buyer journey - Experience with sales enablement platforms (Seismic, Highspot, Salesforce, or similar)—or strong ability to quickly learn new platforms - Experience with AI execution - Experience developing or delivering training, onboarding, or workshop content - Excellent organizational and project management skills - Strong written and verbal communication skills - Ability to work collaboratively across multiple teams and manage competing priorities - Demonstrated ability to gather feedback, communicate findings, and drive action Requirements - Base Salary: The base salary range for this position is $78,328-$115,188. Our salary is just one component of Panorama’s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits. Benefits - 401K with an employer match - Health, dental, vision, life insurance, and short-term and long-term disability coverage - Flexible spending account for health care and dependent care - Wellness Reimbursement - Work from Home Reimbursement - Flexible vacation policy - Parental leave program - Company Issued Laptop
Role Description We're looking for a leader to manage the Market Intelligence team, define how it interlocks with partner functions across Stripe, and lead strategic initiatives to strengthen our market position. In this role, you'll be the connective tissue between market signals and Stripe's most critical product and GTM decisions—clearly articulating priorities that inform what we build and for whom. You'll partner with senior leaders across Product, Engineering, Sales, and Marketing, manage a team of market intelligence analysts, and communicate complex ideas in ways that drive real decisions. Success in this role requires equal parts analytical rigor, storytelling, and the ability to operate fluidly between high-level strategy and ground-level execution. Responsibilities - Define the direction and operating model of the Market Intelligence team at Stripe - Contribute to company-wide decision-making and roadmap prioritization by partnering with product operations and product management - Work cross-functionally to ensure market intelligence materials are discoverable, actively used, and meaningfully inform decision-making - Lead ongoing market research and competitive analysis, including tracking industry players' go-to-market strategies and messaging - Manage and develop a team of market intelligence analysts Qualifications - 10+ years of product marketing or market intelligence experience, with a strong preference for candidates with experience working in B2B settings - Demonstrated track record building and scaling a market intelligence program, including tools, processes, and regular executive-level reporting - Proven ability to work cross-functionally to drive results - Ability to leverage data to proactively identify opportunities and deliver impactful recommendations Requirements - Experience in fintech, payments, financial infrastructure, or developer-facing platform companies, with a strong grasp of how payment and revenue management products are bought and sold - Experience marketing to enterprise buyers or technical decision-makers, with an understanding of complex, multi-stakeholder sales cycles - MBA or advanced degree in business, marketing, or a related field, or equivalent experience at a top-tier consulting, strategy, or technology firm



