• Own and manage SARAL's content strategy and editorial calendar. • Collaborate with writers, SEO consultants, and internal stakeholders to publish high-quality content. • Build and execute AEO (Answer Engine Optimization) initiatives. • Identify, negotiate, and manage strategic partnerships. • Drive co-marketing campaigns, webinars, podcast sponsorships, and newsletter collaborations. • Optimize website conversion through continuous CRO experiments. • Improve lead qualification workflows, scoring, and funnel efficiency. • Launch, measure, and iterate growth experiments across multiple acquisition channels. • Track growth metrics, identify opportunities, and recommend improvements. • Own projects from idea to execution while being accountable for business outcomes.

• Own messaging and positioning for key products across the Cision portfolio, translating product capabilities into clear customer value • Lead go-to-market planning for launches, releases, and strategic initiatives, including audience definition, value proposition, launch strategy, enablement, and adoption plans • Create compelling sales enablement materials, including pitch decks, talk tracks, competitive battlecards, product one-pagers, objection handling, and customer-facing narratives • Partner closely with Product Management to understand roadmap priorities, customer needs, market trends, and product differentiation • Support analyst relations, market evaluations, and strategic briefings with strong product narratives, proof points, and differentiation • Use customer, competitor, and market insights to inform positioning, packaging, roadmap discussions, and commercial strategy • Develop persona-led messaging for different industries and markets

Role Description Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, empowering you to define your ideal work environment, unbound by traditional notions of what work should look like. Most importantly, it puts people first! The Director, GTM Technology owns the systems, data, and processes that power our full marketing and sales funnel — from first website touch through lead capture, scoring, routing, and nurture, to handoff to a BDR or Global Sales Advisor. You are the architect of how our tools connect: - Apollo - Chili Piper - Nooks - Salesforce - Zapier - Pardot Must operate as one cohesive system, with clean data and no dropped leads. You will lead a team of three Marketing Technology Managers and partner closely with Sales Ops and BDR leadership. The ideal candidate is obsessed with leads. If conversion rates soften in a particular region or segment, you notice before anyone else does, diagnose the cause, implement a fix, and close the loop by communicating what happened and why. You treat funnel health the way an engineer treats system uptime. Qualifications - 7+ years in marketing operations, revenue operations, or marketing technology, with at least 3 years managing a team. - Deep, hands-on experience with Salesforce and Pardot/Marketing Cloud Account Engagement or comparable tool. - Strong command of lead routing architecture — experience with Chili Piper, LeanData, or comparable tools. - Experience with intent data or ABM platforms (Apollo, 6sense, Bombora, or similar). - Solid grounding in email deliverability — SPF/DKIM/DMARC, IP/domain warmup, inbox placement, and sender reputation management. - Proven ability to diagnose and resolve data quality issues across a complex funnel. - Working knowledge of GDPR as it applies to B2B lead generation, consent, and outbound actions. - Strong analytical skills — you build dashboards, catch anomalies, and communicate what the data means to a mixed audience. - Excellent cross-functional communication and stakeholder management skills. - Self-directed learner who stays current on B2B GTM technology through personal initiative. Requirements - Monitor lead performance across regions, segments, and channels. - Own the full funnel metrics program: track stage conversion rates from visit through opportunity. - Own data hygiene across the funnel — lead and contact records, campaign attribution, UTM coverage, and funnel stage accuracy. - Ensure strong attribution coverage for marketing and sales investment decisions. - Own the end-to-end lead flow architecture. - Build and maintain integrations that surface Apollo's intent and deanonymized visitor data. - Own lead scoring logic in Pardot. - Ensure all outbound actions triggered by intent or behavioral signals are GDPR-compliant. - Maintain clear, documented architecture for every integration. - Own lead routing accuracy end to end. - Lead the transition to Chili Piper Distro as our primary routing engine. - Own the Chili Piper Chat experience across all markets and pages. - Own email deliverability as a technical infrastructure responsibility. - Oversee the Pardot automation infrastructure. - Stay current on the B2B marketing and sales technology landscape. - Represent Marketing Operations in cross-functional meetings. - Manage and develop a team of three Marketing Technology Managers. Benefits - Autonomy & Flexibility (Work in Any Way): Remote first, with flexibility to include school runs and gym breaks. - Bonding Leave: Enjoy paid leave to bond with your new family member. - 2 Charitable Days: Contribute to causes you believe in. - Reward & Recognition Program: Be rewarded for your success and championing our values. - Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. - Coworking Space: Flexible workspace options based on location. Company Description Safeguard Global is a global company that helps 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe.

Role Description We’re looking for a Product Marketing Manager to drive how Wand’s products are brought to market. Reporting to the Marketing Director, you’ll translate complex AI capabilities into clear, differentiated narratives that resonate with enterprise buyers, and you’ll lead the integrated campaigns that bring those narratives to life across the buyer journey. This role sits at the intersection of Product, Marketing, and Sales. You’ll partner closely with the enterprise sales team to sharpen messaging, equip them with the materials they need to win, and shape go-to-market motions around the deals and segments that matter most. You’ll also drive launches end-to-end — from positioning to content creation through campaign execution and post-launch measurement. This is a hands-on, high-ownership role for someone who thrives in ambiguity, moves quickly, and is energized by category creation in a fast-evolving AI market. This is an opportunity for someone who wants to be early in one of the most important shifts in enterprise technology: AI, automation, sovereign infrastructure, and the future of work. Responsibilities - Positioning, Messaging & Narrative - Support product positioning and messaging across the portfolio, ensuring it differentiates Wand in the enterprise AI and hybrid workforce categories. - Develop and maintain a deep understanding of Wand’s ICP, buyer personas, and the enterprise AI buying process, and translate it into messaging frameworks, value propositions, and proof points by audience, segment, and use case. - Partner with Product, PR, and Leadership to refine the company narrative and translate roadmap into buyer-ready stories. - Maintain a living source of truth for messaging that PR, Content, Sales, and Partners can pull from with confidence. - Bring curiosity and critical thinking to how the market is evolving, how enterprise buyers think about AI, and how Wand should shape the category conversation. - Product Launches & Go-to-Market - Lead end-to-end go-to-market planning and execution for new products, features, and capabilities — from tiering and launch plan through cross-functional execution and measurement. - Define launch goals, audiences, channels, and success metrics; coordinate Product, Content, Digital, PR, Sales, and Operations to hit them. - Provide product marketing input into pricing, packaging, and naming decisions, and run post-launch reviews to sharpen future launches. - Integrated Campaign Management - Plan and run integrated, multi-channel campaigns tied to launches, themes, and pipeline priorities, in close partnership with the Digital Marketing Manager and Marketing Operations. - Own campaign briefs, messaging, audience definition, and creative direction; align stakeholders on goals, timelines, and dependencies. - Partner with Marketing Ops on UTMs, attribution, and reporting so every campaign is measurable end-to-end against pipeline impact, and continuously test and refine based on results and Sales feedback. - Bring enough digital and demand generation understanding to work effectively across paid, organic, email, webinars, content, events, and ABM-style motions. - Enterprise Sales Partnership & Enablement - Act as the primary marketing liaison to the enterprise sales team — in deal reviews, account planning, and pipeline conversations. - Build and maintain enterprise sales enablement assets: pitch decks, demo narratives, one-pagers, battlecards, ROI/value tools, customer stories, and objection-handling guides. - Support strategic deals with tailored messaging, custom content, and ABM-style materials (e.g., Deal Rooms, account-specific narratives) in partnership with Sales and Marketing Ops. - Run enablement sessions to roll out new messaging, products, and competitive plays; gather field feedback and feed it back into positioning and roadmap conversations. - Content Coordination & Refinement - Edit, rewrite, and QA marketing content for clarity, accuracy, and brand consistency. - Manage subject matter experts (SMEs) and coordinate approvals for content releases. - Maintain and organize content repositories, ensuring up-to-date and accessible materials. - Support content production and campaign asset development (experience in production is a plus, not a requirement). - Champion best practices in writing, editing, and content governance. - Translate complex technical and AI concepts into clear, compelling content for enterprise business and technical audiences. - Project Management for Marketing Activities, Campaigns & Events - Build and manage timelines, project plans, and stakeholder communications for marketing initiatives. - Coordinate logistics, budgets, and resources for campaigns and events. - Ensure cross-functional alignment and proactive stakeholder management. - Lead post-mortems and process improvement efforts to optimize future activities. - Support the operational backbone of the marketing team, building scalable processes and systems. Qualifications - 5+ years of marketing experience in B2B technology, with clear ownership of positioning, launches, and enterprise sales enablement. - Proven track record translating complex technical products into clear, differentiated narratives for enterprise buyers. - Demonstrated experience leading integrated, multi-channel campaigns and partnering with demand gen / digital teams to drive measurable pipeline impact. - Strong track record of partnering directly with enterprise sales — supporting strategic deals, building enablement assets, and influencing deal strategy. - Excellent written and verbal communication skills; able to write tight, persuasive copy and brief creative teams. - Comfortable working with data: defining KPIs, reading dashboards, running win/loss analysis, and using insight to sharpen messaging. - Experience with HubSpot or comparable CRM/marketing automation platforms, and with structured launch and campaign processes. - Ability to operate independently with minimal oversight in fast-changing, ambiguous environments. - Strong critical thinking, curiosity, and ability to challenge assumptions. - Growth mindset and genuine excitement about learning at the pace of the AI market. Preferred Experience - Background in AI, automation, agentic systems, or other emerging enterprise technologies. - Experience supporting category-creating or high-growth technology companies. - Experience marketing to large, complex enterprise buying committees (IT, business, and executive stakeholders). - Exposure to ABM, deal-based marketing, and partnering on strategic accounts with Sales. - Experience working with founder-led organizations and global go-to-market motions across US, Europe, and APAC. - Prior in-house and agency exposure. - Experience in enterprise SaaS organizations such as Salesforce, ServiceNow, or similar B2B technology environments is a plus, but not required. Personal Characteristics - Energized by fast pace, ambiguity, and change. - Comfortable operating without rigid structure and willing to build processes where none exist. - Excited by category creation and shaping how a market understands a new technology. - Direct communicator who values clarity over jargon. - Strong builder mindset paired with sharp execution; balances strategy with hands-on delivery. - Customer- and sales-obsessed — spends real time with both, and lets their words shape the story. - Curious about AI, enterprise software, and the evolving nature of work. - High ownership, accountability, and bias for action. - Brings the energy and ambition to help shape a category, not just execute a standard product marketing playbook.