• Own new business lines from zero to scale. Take a new bet from concept through launch to durable revenue, with full accountability for the outcome. E.g. introducing an adjacent product as cross-sell, expansion into a new audience segment, establishing a new go-to-market motion. • Set the strategy and sequence the bets. Decide what to build, in what order, and how to win. Then translate that into a concrete plan the whole team can execute against. • Build the go-to-market from the ground up. Define positioning and pricing, shape the sales motion and where it plays, and partner with marketing to stand up the channels needed to acquire and convert customers profitably. • Own the economics. Build the business case, model unit economics (CAC, LTV, payback, contribution margin), set the targets, and steer spend and effort toward what's working. • Identify and establish the GTM and distribution partnerships needed to launch and scale new business lines. • Act as the connective tissue across product, product marketing, sales, engineering, operations, and partnerships - removing blockers, driving alignment, and keeping every function pulling toward the same outcome. • Get hands-on wherever it moves the business. Run the analysis, write the narrative, sit in on the sales calls, dig into the funnel - whatever the bet needs to get to scale. • Develop a nuanced understanding of how products, channels, and teams interplay, and use it to place the right bets and steer teams toward the right outcomes. • Champion AI-native workflows across every function you touch, using AI to build faster and to unlock things that weren't previously possible.

Role Description Für meinen Kunden Purefemm suche ich aktuell Verstärkung in einer Schlüsselposition. Purefemm ist eine schnell wachsende D2C-Brand im Bereich Frauengesundheit. Das Unternehmen entwickelt hochwertige Nahrungsergänzungsmittel für Frauen in den Wechseljahren und verfolgt das Ziel, langfristig eine der führenden Subscription-Brands in Europa aufzubauen. Bei Purefemm entwickeln wir hochwertige Supplements für Frauen in den Wechseljahren. Unsere Mission ist es, Frauen langfristig auf ihrem Gesundheitsweg zu begleiten – mit Produkten, denen sie vertrauen und die sie dauerhaft in ihren Alltag integrieren. Deshalb suchen wir eine:n Senior Growth Manager:in, der oder die die Verantwortung für unsere gesamte Growth Engine übernimmt – von der Kundengewinnung über Conversion und Retention bis hin zur langfristigen Profitabilität unserer Subscription Brand. - Du denkst nicht in einzelnen Kampagnen, sondern in Wachstumssystemen. - Du verstehst, wie Paid Acquisition, Landingpages, Quiz-Funnel, Checkout, E-Mail-Marketing und Retention zusammenspielen und wie sich Customer Lifetime Value nachhaltig steigern lässt. - Du arbeitest eng mit unserem Founder zusammen, triffst datenbasierte Entscheidungen und entwickelst unsere Growth-Strategie kontinuierlich weiter. Qualifications - Du verfügst über mindestens 3 Jahre Erfahrung im Performance- oder Growth-Marketing im D2C- bzw. E-Commerce-Umfeld. - Du hast bereits Meta-Werbebudgets von mindestens 200.000 € pro Monat erfolgreich verantwortet und skaliert. - Du verstehst den gesamten Growth Funnel – von Paid Ads über Landingpages und Quiz-Funnels bis hin zu Checkout, E-Mail-Marketing, Subscription und Retention. - Du arbeitest datengetrieben und kannst aus KPIs konkrete Wachstumsentscheidungen ableiten. - Du verfügst über praktische Erfahrung mit Meta Ads Manager, Rule1, Triple Whale, Shopify, Klaviyo und GA4. - Du entwickelst strategische Wachstumspläne und setzt diese eigenständig um. - Du arbeitest selbstständig, strukturiert und benötigst kein Mikromanagement. - Du sprichst fließend Deutsch (mindestens C1). Requirements - Meta Ads Manager - Rule1 - Triple Whale - Klaviyo - Shopify - GA4 - ClickUp - Slack - Google Sheets Benefits - 100 % Remote mit maximaler Flexibilität - Freelance-Mandat mit langfristiger Perspektive (12+ Monate) - 35+ Std/Woche - Optionale erfolgsabhängige Vergütung auf Basis gemeinsam definierter Growth-Ziele - Direkte Zusammenarbeit mit dem Founder und viel Gestaltungsspielraum - Hohe Verantwortung, schnelle Entscheidungen und echter Einfluss auf den Unternehmenserfolg

Role Description We are seeking a strategic, data-driven leader to own Thrive Market's member acquisition strategy and accelerate our next stage of growth. This role is responsible for maximizing acquisition performance, identifying new growth opportunities, and leading high-impact marketing initiatives that drive sustainable membership growth. The Sr. Director, Member Growth will translate complex data into clear decisions, align cross-functional stakeholders, and deliver measurable business results. This role requires exceptional analytical rigor, deep performance marketing expertise, and a relentless focus on experimentation and optimization. The successful candidate is both a strategist and an operator who thrives on solving complex growth challenges, develops high-performing teams, and is motivated by building programs that create lasting business impact. Responsibilities - Develop and drive channel-specific member acquisition strategy that ladders up to our overall growth goals. - Own channel performance alongside your team and be accountable for traffic quality, reviewing daily, weekly, and monthly results against forecasted targets. - Lead daily, weekly, and monthly reporting plus ad hoc analysis to identify short- and long-term optimizations, support forecasting, refine media mix strategy, and deepen measurement by channel. - Stay in persistent pursuit of new acquisition opportunities while cultivating and growing existing partner relationships for ongoing scale. - Build and execute an ongoing testing roadmap spanning creative, messaging, audience, targeting, and landing-page experiments, to continuously improve channel performance. - Partner with cross-functional teams, including Analytics and Tech, to build growth solutions that improve channel performance and campaign management efficiency. - Collaborate with Marketing, Creative, UX, and Product to share best practices, test results, and channel performance, ensuring cross-functional alignment. - Manage third-party ad platform vendors to secure first-class support and position Thrive Market to take advantage of new betas and platform changes. - Coach, develop, and grow a small team, modeling the curiosity and analytical rigor that defines our Acquisition function. Qualifications - 10+ years of user acquisition marketing experience, specifically in acquisition and/or performance marketing, including team leadership. - Hands-on experience with digital marketing platforms such as Google Ads and/or Meta (Facebook/Instagram) and YouTube Ads. - Strong command of e-commerce marketing, including measurement, platforms, and channel best practices. - Demonstrated ability to manage, optimize, and scale multi-million-dollar performance marketing budgets. - Highly analytical; comfortable with large data sets, optimizing for KPIs, and turning analysis into action. - Excellent written, verbal, and presentation communication skills. - A proven track record of solving problems through technology. - Experience managing third-party providers and vendor relationships. - Experience managing, coaching, and developing a team. - Experience in subscription and/or e-commerce businesses. - Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience. Benefits - Comprehensive health benefits (medical, dental, vision, life and disability) - Competitive salary (DOE) + equity - 401k plan - 9 Observed Holidays - Flexible Paid Time Off - Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences - Ability to work in our beautiful office in Playa Vista - Free Thrive Market membership with exclusive employee discount - Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

Role Description The Senior Growth Marketing Manager is accountable for the development of end-to-end strategic marketing plans that support achievement of business goals for the Americas region. This person must deeply understand how to develop strategic marketing programs and leverage the full power of Ivanti’s value propositions across the right channels and tactics to generate full-funnel demand and achieve defined marketing targets and business outcomes. This role requires a high degree of business acumen to translate business objectives into actionable marketing plans and will work with the Demand Center of Excellence and other marketing colleagues to ensure successful campaign execution. This person must always keep the needs and the experiences of our customers top of mind, ensuring we never compromise the customer experience in pursuit of pipeline — because at Ivanti, the customer is at the center of everything we do. What You Will Be Doing: - Meeting growth targets for the businesses, including pipeline and revenue realization for both new logo and existing customers - Meeting demand funnel KPIs, including volume and conversion - Successfully building relationships with — and buy-in from — key stakeholders - Successfully predicting marketing’s contribution to outcomes, while continuing to improve marketing’s impact The growth marketing team is accountable for the following: - Full-funnel, multi-channel marketing programs — customer cross-sell and new logo - Marketing message, channel and tactic strategy aligned to Ivanti’s Innovation at Work positioning - Forecasting and delivering KPIs and targets - Presenting plans and results to stakeholders - Managing allocated budget and ROI - Interlock with cross-functional teams across marketing, sales, business operations, and customer success to achieve desired outcomes Qualifications - 6+ years in B2B demand generation and/or growth marketing - Broad knowledge of modern B2B multi-channel marketing methodologies - Proven track record of developing and managing high-performing marketing plans - Proven track record of tight alignment to sales teams as a partner and peer - Comfortable taking measurable risks, predicting outcomes, and analyzing results for continuous improvement - Strong business acumen and budget management skills - Strong communication and presentation skills at all levels of the organization - Acts with integrity, honesty, and empathy Company Description Ivanti manages, automates, and protects data and technology to empower continuous innovation. Our AI-powered platform, Ivanti Neurons, brings IT and Security teams together around a single, trusted system of record enabling smarter decisions, greater automation, and stronger security outcomes. At the core of our strategy is Autonomous Endpoint Management (AEM), which helps organisations move beyond manual, reactive approaches to IT and security. By combining authoritative data, automation, and agentic AI, Ivanti Neurons enables proactive, resilient, and scalable endpoint management helping customers focus on outcomes, not tools. Headquartered in the U.S. with a truly global footprint, Ivanti serves 34,000 customers across 149 countries, delivering mission‑critical IT security, asset, and service management capabilities. Our award‑winning software portfolio includes: - Ivanti Neurons Platform - Enterprise Service Management - Endpoint Management and Security - Exposure Management - Network Security - Robust native integrations and APIs Learn more at www.ivanti.com and follow us on social media @GoIvanti.