Tracking Specialist

Location

Germany

Posted

4 days ago

Salary

0

Seniority

Mid Level

Job Description

Tracking Specialist

Sunlab GmbH

Role Description Du willst Tracking nicht nur technisch implementieren, sondern als strategisches Fundament für echte Performance aufbauen? Perfekt – genau das ist unser Anspruch. Wir arbeiten am liebsten mit Category Killern oder Kunden, die es noch werden wollen. Dafür brauchen wir kein oberflächliches Setup, sondern eine saubere, belastbare und skalierbare Datenbasis. Als datengetriebenes Team aus Aschaffenburg und Hamburg ist es unsere Mission, Performance messbar zu machen – über alle Kanäle hinweg. Wir identifizieren Lücken im Tracking, heben versteckte Datenpotenziale und sorgen dafür, dass Attribution, Conversion-Tracking und Datenflüsse exakt das abbilden, was wirklich zählt. Klartext: Ungenaue Daten, fehlende Events oder Blackbox-Attribution sind für uns keine Randthemen, sondern echte Wachstumsbremsen. Wir denken Tracking ganzheitlich – von Setup und Server-Side-Implementierung über Consent Management bis hin zu sauberen Schnittstellen zwischen Shopsystem, CRM und Ad-Plattformen. Du analysierst bestehende Tracking-Setups, entwickelst sie strategisch weiter und schaffst eine Infrastruktur, auf der skalierbares Wachstum überhaupt erst möglich wird. Wir sind ambitionierte Macher und glauben daran, dass die perfekte Kombination aus Daten, Technologie und smarten Prozessen den Unterschied macht. In den kommenden Monaten möchten wir unsere Tracking-Architektur weiter professionalisieren, Server-Side- und First-Party-Setups ausbauen, Automatisierungen und neue Technologien integrieren, um das Maximum aus unseren Kampagnen und Kundendaten herauszuholen. Um unsere Mission weiter voranzubringen, suchen wir dich als Tracking Specialist (m/w/d). Qualifications - Mindestens 2 Jahre Erfahrung im Webtracking oder Performance Marketing. - Sehr gute Kenntnisse in Google Analytics (idealerweise GA4). - Strukturierte, organisierte und lösungsorientierte Herangehensweise. - Starkes betriebswirtschaftliches Denken sowie ausgeprägte konzeptionelle und analytische Fähigkeiten. - Hoher Serviceanspruch und professionelles Auftreten gegenüber Kunden. - Teamfähigkeit, klare Kommunikation sowie hohe Eigeninitiative und Eigenverantwortung. - Verhandlungssichere Deutsch- und Englischkenntnisse in Wort und Schrift. Requirements - Tracking-Setup & Architektur: Du baust neue Tracking-Setups auf (in der Regel via Google Tag Manager) und entwickelst bestehende Implementierungen strategisch weiter. - Monitoring & Troubleshooting: Du überwachst laufende Tracking-Setups, analysierst Fehlerquellen und behebst Issues in Pixel-, Tag- und Analytics-Implementierungen strukturiert und nachhaltig. - Analytics & Pixel Management: Du pflegst und optimierst bestehende Google-Analytics- sowie Marketing-Pixel-Implementierungen und stellst eine saubere, valide Datengrundlage sicher. - Innovation & Automatisierung: Du entwickelst den Tracking-Bereich aktiv weiter – von Automatisierungen und Custom Templates bis hin zur Konzeption kleiner Tracking-Produkte, die unsere Agentur technologisch nach vorne bringen. Benefits - Flexibles Arbeiten, keine Pflichttage. - Rundum Versorgung im top modernen Headquarter am bayerischen Untermain, Fitnessraum, Gaming Room auf über 1.600 qm uvm. - Flache Hierarchien & kurze Entscheidungswege. - Ein starkes Onboarding, regelmäßige Weiterbildungen & Konferenzen.

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