Role Description The Email Marketing Manager will be a critical contributor within Rubrik's Digital Marketing team, owning end-to-end execution of email marketing programs that drive pipeline and revenue. This role is responsible for: - Email nurture strategy - Batch/blast campaigns - Paid email placements - Paid digital advertising support - Paid newsletter sponsorships The ideal candidate is a data-driven marketer who thrives in a fast-paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross-functional execution. What You'll Do - Email Nurture Programs: - Design, build, and optimize multi-touch email nurture sequences that guide prospects through the buyer journey. - Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies. - Monitor engagement metrics and apply A/B testing to continuously improve open rates, click-through rates, and conversion. - Email Blasts & Campaign Execution: - Manage end-to-end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting. - Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches. - Ensure all campaigns adhere to CAN-SPAM, GDPR, and other applicable email compliance standards. - Paid Email & Paid Newsletters: - Own Rubrik's paid email placements with third-party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI. - Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences. - Track spend, pacing, and performance across paid email programs and report results to stakeholders. - Paid Ads Support: - Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting. - Support retargeting and account-based programs that span email and paid channels. - Analytics & Reporting: - Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health. - Present regular performance reviews to Digital Marketing leadership with data-backed insights and optimization recommendations. Qualifications - 7+ years of B2B email marketing experience, preferably in a technology or SaaS company. - Hands-on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs. - Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting. - Experience building and interpreting dashboards and data visualizations in Tableau. - Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day-to-day collaboration and documentation. - Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices. - Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high-velocity environment. - Excellent written communication skills with a high attention to detail for copy, layout, and QA. - Experience managing vendor relationships for paid email and newsletter programs. Preferred Qualifications - Familiarity with AI-assisted marketing workflows using Anthropic's Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis. - Experience with Jira or similar project management tools for tracking campaign deliverables and cross-functional work. - Knowledge of Knak or comparable email design platforms for template creation and brand-compliant email builds. - Hands-on experience with TransPerfect or other localization/translation management platforms for global campaign execution. - Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent-based targeting. - Background in account-based marketing (ABM) with exposure to ABM platforms and tiered account strategies. - Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs. What Success Looks Like - Email nurture programs with measurable improvements in MQL-to-opportunity conversion rates within the first two quarters. - A reliable, scalable email operations process with clear QA standards and documentation. - A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets. - Strong cross-functional relationships with content, demand gen, sales development, and field marketing teams. - Regular, trusted reporting that helps leadership understand email's contribution to overall pipeline. Salary Information The minimum and maximum base salaries for this role are posted below; additionally, the role is eligible for bonus potential, equity, and benefits. The range displayed reflects the minimum and maximum target for new hire salaries for the role based on U.S. location. Within the range, the salary offered will be determined by work location and additional factors, including job-related skills, experience, and relevant education or training. - US (SF Bay Area, DC Metro, NYC, Seattle) Pay Range: $144,400 — $216,600 USD - US2 (all other US offices/remote) Pay Range: $130,000 — $195,000 USD

• Responsible for the CRM processes of top brands in the DACH region • Close collaboration with the founders • Analysis of KPIs and continuous optimization of assets • Top 1% creative training valued at €100k+

• Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase. • Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion. • Work with multiple teams from concept to execution of campaign. • Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign. • Manage projects to deliver the desired results in a timely manner. • Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms. • Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position. • Other duties/responsibilities as needed.

• 3 years of experience in email marketing, specializing in writing high-performing email copy, including subject lines, preview text, body copy, and CTAs, tailored to distinct brand voices. • Build and manage one off campaigns (promos, events, launches, seasonal pushes, newsletters) and automated flows (welcome series, post purchase, winback, abandoned cart, browse abandon, VIP or loyalty, birthday, reorder) • Develop and maintain segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, engagement, and intent • Partner with our client designers by providing clear, specific creative direction (hierarchy, CTA placement, mobile responsiveness, accessibility, image and text balance, brand alignment, and conversion best practices). You will not be designing, but you will help ensure the email is optimized • Own deliverability and performance hygiene including list growth best practices, engagement management, sender reputation, and ongoing testing to improve open, click, and conversion rates • Implement strong tracking and measurement including UTM conventions, platform reporting, analytics alignment when applicable, and clear takeaways after sends • Support SMS and push notification strategy and execution to create seamless cross channel customer journeys (timing, cadence, message hierarchy) • Run A B tests and iteratively improve results (subject lines, offers, creative structure, segmentation, send time, cadence)