• Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase. • Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion. • Work with multiple teams from concept to execution of campaign. • Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign. • Manage projects to deliver the desired results in a timely manner. • Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms. • Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position. • Other duties/responsibilities as needed.

• 3 years of experience in email marketing, specializing in writing high-performing email copy, including subject lines, preview text, body copy, and CTAs, tailored to distinct brand voices. • Build and manage one off campaigns (promos, events, launches, seasonal pushes, newsletters) and automated flows (welcome series, post purchase, winback, abandoned cart, browse abandon, VIP or loyalty, birthday, reorder) • Develop and maintain segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, engagement, and intent • Partner with our client designers by providing clear, specific creative direction (hierarchy, CTA placement, mobile responsiveness, accessibility, image and text balance, brand alignment, and conversion best practices). You will not be designing, but you will help ensure the email is optimized • Own deliverability and performance hygiene including list growth best practices, engagement management, sender reputation, and ongoing testing to improve open, click, and conversion rates • Implement strong tracking and measurement including UTM conventions, platform reporting, analytics alignment when applicable, and clear takeaways after sends • Support SMS and push notification strategy and execution to create seamless cross channel customer journeys (timing, cadence, message hierarchy) • Run A B tests and iteratively improve results (subject lines, offers, creative structure, segmentation, send time, cadence)

Role Description We’re looking for an Email Marketing Specialist to own and execute email-led customer journeys across multiple client accounts. This is a strategy + execution role with a strong focus on copywriting, segmentation, performance optimization, and lifecycle thinking. You’ll work closely with designers and account leadership to deliver high-performing email, SMS, and push campaigns that drive engagement, conversions, and revenue. Key Responsibilities - 3 years of experience in email marketing, specializing in writing high-performing email copy, including subject lines, preview text, body copy, and CTAs, tailored to distinct brand voices. - Build and manage one-off campaigns (promos, events, launches, seasonal pushes, newsletters) and automated flows (welcome series, post purchase, winback, abandoned cart, browse abandon, VIP or loyalty, birthday, reorder). - Develop and maintain segmentation strategies based on customer behavior, lifecycle stage, purchase patterns, engagement, and intent. - Partner with our client designers by providing clear, specific creative direction (hierarchy, CTA placement, mobile responsiveness, accessibility, image and text balance, brand alignment, and conversion best practices). - Own deliverability and performance hygiene including list growth best practices, engagement management, sender reputation, and ongoing testing to improve open, click, and conversion rates. - Implement strong tracking and measurement including UTM conventions, platform reporting, analytics alignment when applicable, and clear takeaways after sends. - Support SMS and push notification strategy and execution to create seamless cross-channel customer journeys (timing, cadence, message hierarchy). - Run A/B tests and iteratively improve results (subject lines, offers, creative structure, segmentation, send time, cadence). - Flawless written English and proven ability to write in multiple tones and voices with strong attention to detail. - Strong understanding of email marketing best practices including deliverability fundamentals, list management, segmentation, frequency and cadence, compliance basics, and performance optimization. - Solid grasp of customer psychology and how to map messaging to intent and lifecycle (right message, right person, right time). - Experience building and managing both one-off campaign emails and trigger-based automated flows (drip and lifecycle). - Comfort across major ESPs including Klaviyo, Mailchimp, and Constant Contact (bonus if you have used others like Attentive, Customer.io, Paytronix or Thanx). - Experience coordinating with creative teams and giving actionable feedback that improves conversion and brand consistency. Bonus Points - You have worked with restaurants, hospitality, food and beverage, or retail and ecommerce brands. - You have experience with SMS campaigns and push notifications and understand how to prevent channel overlap and fatigue. - You can share measurable outcomes (lift in revenue, CTR, conversion rate, deliverability improvements, flow performance). Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries. - Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - Resumes must be submitted in English. - Applications that do not meet these criteria will be automatically rejected. Contract Details - 💼 Full-Time Position: M–F Business Hours EST - 💵 Salary: $2,500/month USD - 🏠 Unlimited PTO - 📄 Contract: Independent Contractor

• Own the daily setup, scheduling, optimization, and deployment of all email marketing campaigns • Work cross-functionally with the sales team to develop cohesive email cadences • Oversee database health by performing monthly updates and cleaning contact data • Track and analyze key email metrics for actionable insights • Set up and maintain automated customer journeys including welcome series and re-engagement campaigns