ApartmentIQ logo
ApartmentIQ

We’re a profitable, growth-stage company building industry-leading martech and data products for the rentals industry. While originally known for building and operating one of the U.S.’s largest rental marketplaces - Rentable, our focus has shifted to our category-leading AI and data SaaS products with triple-digit growth rates. We’re a fully remote team of 100+ spread across the U.S. from coast to coast. We operate on a strict no a**holes policy and are proud to have built a community of highly performant people that take our work seriously, but not ourselves. While we’ve raised $30MM+ to date from some of the world’s best investors, we’re profitable with a strong balance sheet and an indefinite runway. We pride ourselves on achieving rapid growth without having to incinerate capital. If you like the idea of joining an industry-changing company made up of people who genuinely like each other, Rentable could be a great fit for you.

Demand Generation Manager

Program ManagerProgram ManagerFull TimeRemoteLeadTeam 51-200

Location

United States

Posted

21 hours ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Demand Generation Manager

ApartmentIQ

Role Description As the Demand Generation Manager, you’ll own and execute the day-to-day programs that power our modern demand engine, helping us scale and compete head-on with the biggest names across our ApartmentIQ product suite. Working closely with Marketing Ops, Sales, Product Marketing, and Field teams, you'll execute high-impact initiatives including: - Digital, content, events, direct mail, and outbound tactics that drive expansion into new verticals. - Convert high-value accounts. - Deliver measurable revenue impact and more pipeline predictability. If you're looking to own key execution levers of growth and actively build what great GTM looks like in our category, we’d love to meet you. Qualifications - 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns. - Experience working in a fast-paced, high-growth startup or technology company environment. - Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support). - A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line. - Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.). - Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members. Requirements - Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees. - Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays. - Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency. - Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion. - Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback. - Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership. - Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution. - Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently. Benefits - Remote-First: Freedom to work from home across most of the U.S. with high-energy in-person offsites. - Competitive Compensation: Competitive salary that reflects your impact and expertise. - Paid Time Off: Flexible vacation policy and dedicated paid parental leave. - Your Health Matters: High-quality Medical, Dental, and Vision insurance plans for you and your family. - Peace of Mind (On Us): 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access supplemental insurance and specialized coverage for pets. - Invest in Your Future: 401k Program to help you build for the long term.

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