• Achieve field sales objectives by servicing and training current Cardiology and Vascular customers • Identify and secure new clients • Execute sales efforts for assigned product modalities • Deliver accurate business forecasting • Develop and execute comprehensive strategic and tactical sales plans • Inform and advise customers on new technological innovations • Assist stakeholders in delivering customer presentations • Maintain and update CRM records • Track industry trends and customer feedback • Drive implementation of continuous improvement initiatives • Ensure compliance with regulatory standards and Philips policies • Guide and develop employees to achieve organizational goals

• Enable Commercial Excellence by delivering and localizing the global commercial training curriculum for field and internal sales teams. • Translate business strategy, portfolio priorities, and market context into practical, field‑ready application. • Lead onboarding, virtual and in‑person training sessions, workshops, and webinars that drive adoption and execution. • Coach sales professionals through field observations and structured feedback. • Use performance data, field insight, and business priorities to identify capability gaps and development opportunities. • Anticipate emerging learning needs driven by strategy shifts, portfolio evolution, or market dynamics. • Partner with Country Sales Management to shape local learning plans aligned with European commercial priorities. • Collaborate cross‑functionally with Sales Leadership, Marketing, Product, and Sales Operations. • Monitor learner engagement, adoption, and effectiveness to improve retention and performance outcomes. • Contribute to the development and refinement of training content, tools, and delivery approaches.

• Provide Regional support for assigned Regional Sales Manager • Be able to support Market level needs, be a liaison to the Territory Managers • Assist in closing opportunities and customer contact • Understand Install Base for Warranty, up trade and expansion • Identify key buying influencers and improve CRM data quality • Build and cultivate relationships to facilitate sales opportunities • Manage data for clients in Salesforce.com • Prepare and analyze reports and dashboards

• Executing go-to-market strategies that accelerate growth and elevate customer experience. • Lead the execution of Shure’s go-to-market strategy across assigned New York territories. • Collaborate with channel partners to develop and deliver high-impact initiatives that elevate the customer experience. • Drive new customer acquisition and expand existing accounts by guiding qualification, education, and solution selection for Shure’s technologies. • Build strong, collaborative relationships, empower partners with the tools and expertise to succeed, and ensure Shure’s solutions are effectively positioned to meet evolving customer needs. • Achieve revenue targets and advance Shure’s strategic priorities in a fast-paced, competitive market.