Shure

• Work closely with partner account managers and engineers to drive technical awareness, Shure brand building, and serve as an on-site Shure resource • May integrate with local partner teams to be a part of their overall culture • Focused on the dealer channel, executes strategic plans to identify, research, evaluate, and prioritize market leads and opportunities to reach potential customers outside of the current Company revenue stream • Execute sales enablement training programs and product launch presentations to increase awareness and understanding of the benefits of Company product categories • Supports partner sales team as an extended technical consultant for customer projects • Works closely with business leaders to communicate growth opportunities • Responsible for lead qualifications • Identifies “sales-ready” prospects and is responsible for cross-selling and up-selling during the tele-qualification process • Anticipates customer needs and overcomes competitive sales objections while positioning products against competition • Delivers prepared sales messaging for Shure products/solutions to move potential customers through the buying process ultimately leading to purchase • Partners with supported sales team to schedule calls with prospective customers and ensure timely and effective handoffs • Familiar with the Marketing Plan between Shure and dealer partner/channel and work with the Shure Business Leader and Channel Marketing team on execution as directed. • Performs other duties as assigned

• Engage partners and develop high-impact pipeline opportunities. • Collaborate with channel stakeholders to uncover customer needs. • Educate prospects on Shure’s solutions. • Develop scalable paths to revenue. • Nurture early-stage demand and strengthen partner relationships. • Drive technical awareness and serve as an on-site Shure resource. • Execute sales enablement training programs and product launch presentations. • Identify and qualify sales-ready prospects through tele-qualification.

• Engage partners and develop high-impact pipeline opportunities • Collaborate with partner ecosystem to convert high-quality leads into pipeline opportunities • Execute sales enablement training programs and product launch presentations • Support partner sales teams as extended technical consultants • Identify 'sales-ready' prospects and responsible for cross-selling and up-selling during the tele-qualification process • Deliver prepared sales messaging for Shure products/solutions • Communicate growth opportunities with business leaders • Perform other duties as assigned

• Executing go-to-market strategies that accelerate growth and elevate customer experience. • Lead the execution of Shure’s go-to-market strategy across assigned New York territories. • Collaborate with channel partners to develop and deliver high-impact initiatives that elevate the customer experience. • Drive new customer acquisition and expand existing accounts by guiding qualification, education, and solution selection for Shure’s technologies. • Build strong, collaborative relationships, empower partners with the tools and expertise to succeed, and ensure Shure’s solutions are effectively positioned to meet evolving customer needs. • Achieve revenue targets and advance Shure’s strategic priorities in a fast-paced, competitive market.

• Leads a team of Shure Sales Development Specialists by establishing strategic plans to achieve and exceed annual sales quotas for all Shure product lines • Measure team performance to that plan using key performance indicators, coaching them on adding value to the customer experience, and embody Shure’s Core Values • Direct management of key accounts, developing and executing a progressive business plan based on a strong understanding of our end-user needs that align with brand strategy • Develops a detailed knowledge of key accounts and maintains personal contact with key dealers • Reviews dealer programs regarding performance versus goal • Identifies areas of concern and success, and proposes action plans to improve performance • Works closely with the Regional Sales leaders, B2B sellers, and marketing team members to build a strong sales pipeline and execute coordinated selling motions • Monitors territory profit margins and plans accordingly to meet or exceed division objectives • Develops and implements an effective schedule of sales meetings, promotional and product planning, trade shows, clinics, business meetings and collaborative efforts cross-functionally • Plans and monitors budgets according to fiscal year objectives • Performs other duties as assigned

• Manage, mentor, and coach a team of Data Engineers & Data Application Administrators, fostering technical growth and collaboration. • Leverage expertise on data engineering development and support for the connection and ingestion of data source systems into Shure’s data lake and Enterprise Data Warehouse system. • Develop data transformations and load data from multiple sources into Shure’s data lake and/or data warehousing layer. • Work on problems of diverse scopes where analysis of data requires evaluation of identifiable factors. • Mentor new associates and lead team in adopting best practices. • Proficiency and hands-on experience with AWS Data Engineering Stack, Snowflake, Informatica IDMC. • Drive CI/CD development and code migration using industry best practices. • Lead Scrum teams under SAFe Agile framework with a strong One Team mindset and accountability culture. • Monitor cloud resource utilization and implement cost optimization strategies. • Knowledge & Experience of AI/ML models and Generative AI techniques for predictive analytics and AI use cases. • Demonstrate good judgment in selecting methods and techniques for obtaining solutions. • Work on automation, monitoring, and continuous improvement for DataOps operations. • Support for Shure’s data governance initiatives. • Network with senior internal and external personnel in own area of expertise. • Quickly learn emerging technologies and industry trends and proactively drive improvements and innovation. • Develop and implement methods and techniques to improve data extract efficiency, quality, and reliability. • Strongly participate in the requirement gathering process with some guidance from Data Engineers for complex integrations. • Work with Data Architects, IT Systems Analysts and Business Data Analysts to design and build flexible, scalable, sustainable data models and analytic solutions that meet business needs. • Convert business requirements into technical solutions leveraging Shure’s data application investments. • Document technical solution proposals and final designs. • Provide high-quality code deliverables that meet the standards, perform technical validation, support functional and user acceptance testing. • Work on continuous process and system improvements to ensure reliability of the data platform. • Provide routine support to business users and functional teams by resolving user Service Desk tickets and Requests in accordance with agreed-upon SLAs. • Document and execute unit test cases and perform unit and regression testing. • Adhere and contribute to general IT processes, procedures, and policies.

• Serve as primary point of contact for channel partners via phone and e-mail. • Use consultative selling to understand partner needs, recommend the right Shure products, and support them through late-stage opportunity expansion with guidance from senior team members. • Maintain accurate pipeline data in CRM systems, ensuring visibility into partner activity, opportunity status, and forecasted revenue. • Engage partners through outbound outreach, campaigns, and follow-ups to increase awareness and adoption of Shure solutions. • Identify and qualify channel-generated opportunities and support opportunity nurturing across assigned partner accounts • Assist with processing dealer/distributor purchase orders accurately and efficiently; communicating inventory updates, pricing requests, order edits, and expediting as required; communicate status updates and expectations to partners. • Respond to routine post-sale inquiries. • Support a positive customer experience by coordinating with Sales, Service/Support, Credit, Product Management, and Operations to ensure timely follow-up and communication.

• Be the Engine Behind Shure’s Dealer Growth • Partner closely with premium authorized partners and dealer networks • Act as the bridge between Shure’s sales, marketing, and merchandising teams • Ensure partners are actively generating, qualifying, and pursuing high quality leads • Support revenue growth, partner engagement, and overall effectiveness of marketing-to-sales pipeline • Work closely with partner engineers to drive technical awareness and Shure brand building • Execute strategic plans to identify, research, evaluate, and prioritize market leads • Deliver prepared sales messaging for Shure products/solutions to move customers through the buying process • Schedule calls with prospective customers and ensure timely handoffs

• Reporting to the Manager, Application Development and work closely with IT Customer Experience Team. • Work directly with users, business analysts and other IT team members to understand requirements, assess needs and recommend solutions in a cross-functional manner. • The developer will mostly be responsible for Salesforce related requirements testing and post deployment support. • Build, design and development of new software applications using Salesforce (CSP) Platform using various scenarios between on premise, cloud and hybrid applications • Develops high-level framework that aligns an organizations IT infrastructure with business processes/data to improve the efficiency and productivity of business operations • Explores and builds solutions, applications across functional areas spanning cloud, on premise and hybrid architectures • Establish strong partnership and collaboration with Sales, Service & Repair, Marketing and Customer Service business areas to ensure Salesforce usage and adoption • Support projects and initiatives to deploy new functionality and/or enhance existing functionality • Perform Code Review and Code Optimization on APEX and testing • Create technical design documents from Functional design, also troubleshoot with debugging skills • Document, refine and prioritize business requirements. Performs knowledge transfer as required. • Map requirements to functionality within Salesforce and adjacency ecosystem • Coordinate with Sales Cloud, Marketing Cloud and Platform leads to complete impact assessments and cross-functional alignment • Collaborate with development team to validate that solutions will meet business requirements • Create test cases and test scripts in support of test plan • Coordinate user acceptance testing, reporting and defect prioritization with business leads • Provide routine support for end users related to support tickets accordance with IT SLAs • Perform knowledge transfer and training with team members and business wherever appropriate • Adhere and contribute to internal processes, procedures and policies, as well as expanding internal knowledge on Salesforce functionality used by the company.

• Support Shure’s top strategic integrators with technical expertise, demos, and product training. • Work closely with engineering teams at partner organizations to answer technical questions and guide solution design. • Collaborate with procurement, marketing, sales, and engineering leadership across multiple accounts. • Join high-visibility events (sales kickoffs, education summits, federal summits, private tradeshows, webinars) and present confidently to large audiences. • Create compelling presentation content - leveraging tools like Copilot when needed. • Troubleshoot technical challenges and help partners navigate Shure’s ecosystem and resources. • Serve as a force multiplier for the Strategic Channel Leader across day‑to‑day support and major events. • Focus on the AV/IT strategic channel accounts, executing strategic plans to identify and engage with key technical stakeholders and departments to drive new product adoptions and maintain current market share. • Execute education programs and presentations with Account Management and field reps to increase awareness and understanding of the benefits of Company product categories. • Support channel partner sales and design teams as a technical consultant for customer projects. • Work closely with business leaders to align on growth opportunities. • Responsible for co-selling and demos with channel account managers to enterprise clients. • Anticipate customer needs and overcome competitive sales objections while positioning products against competition.