Senior Growth Marketing Manager London, England, United Kingdom About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! About the role As a Senior Growth Marketing Manager for Paid Media, you will oversee the strategic planning, execution, and optimization of multi-channel global performance marketing campaigns. These campaigns will specifically focus on the international growth of 3P channels. We are looking for a "hands-on-keyboard" expert with deep technical knowledge across these programmatic platforms. You will work on multiple ad hoc campaign initiatives ranging from Regional Marketing social media, direct partnership programmes, and more. You will be a key channel owner, driving user acquisition and brand awareness through creative testing, cross-departmental collaboration, and data-driven decision-making to meet our OKRs. Core Areas of Responsibility - Operational Management & Execution - Manage the end-to-end planning, reporting, and execution of regional paid media efforts across Roku, PSN, XBOX, YouTube PrimeTime; and regional efforts like in META, Google, TikTok, and Snap. - Oversee performance marketing for key global territories, including the US, CA, AUS/NZ, SEA, and emerging markets. - Lead 3P International Distribution strategy across international markets such as MX, BR, UK, FR, DE, and Spain. - Create operational efficiencies by centralising performance data and creating global reporting frameworks. - Strategic Growth & Innovation - Develop and evolve growth strategies for regional and User Acquisition (UA) upper-funnel initiatives. - Lead multi-channel testing in 3P a la carte channels to prove incrementality and efficiency gains. - Scale emerging international territories on 3P from initial tests into "always-on" performance drivers based on Media Mix Modeling (MMM) insights. - Refine audience strategies through A/B testing. - Stakeholder Collaboration - Be the supporting role for regional heads, business development, and GTM partnership marketing for paid media - Manage external ad partner relationships and vet third-party proposals, including Anime News Network, MyAnimeList, or Webtoons. - Collaborate with the Lower Funnel team to guarantee a cohesive approach to acquisition. In the role of Senior Growth Marketing Manager, you will report to the Senior Director, Growth Marketing. We are considering applicants for the location of London, UK. About You We get excited about candidates, like you, because... - 8+ years of experience in hybrid hands-on-keyboards and platform management experience (Roku, YouTube, PSN, XBOX, META, Google Ads, or TikTok). - Expertise in organic and paid media marketing. - Experience managing paid media strategies for 3P distribution channels - Experience building strategies based on data (e.g., maximise conversions) to hit spend and volume goals. - Experience managing multiple projects at a given time to meet requests for major title launches or large-scale activations. - Experience using MMM, MTA, and incrementality testing methodologies. - Experience managing external agency or vendor relationships, with accountability for their performance outcomes. - Experience using analytics dashboards to infer data insights. - Experience conducting A/B testing. About the Team The Growth Marketing team helps drive audience and subscriber growth by bringing more fans into the Crunchyroll ecosystem and keeping them engaged over time. They partner across creative, product, media, and analytics to optimize how we acquire, convert, and retain users. Why you will love working at Crunchyroll In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks: - Best-in class medical, dental, and vision private insurance healthcare coverage - Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP) - Employer 5% salary contribution into a DC Pension Plan - Allowances for Gym & Wellness, Meals, Commuting - Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store - Professional Development - Company's Paid Parental Leave - up to 22 weeks for birthing parents - up to 12 weeks for non-birthing parents - Hybrid Work Schedule - Paid Time Off - Flex Time Off - 5 Yasumi Days - Half-Day Fridays during the summer - Winter Break #LifeAtCrunchyroll #LI-Hybrid About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value - Courage. We believe that when we overcome fear, we enable our best selves. - Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding. - Kaizen. We have a growth mindset committed to constant forward progress. - Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation. Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

• Own the Services growth marketing strategy and integrated plan across Paid Search, Social, Display, Engagement/Lifecycle, Affiliates, and Brand. • Set and hold the team to channel-level ROAS, CAC, payback, and contribution-margin targets — week over week. • Partner with Analytics to design the experimentation framework for Services; make scale/no-scale calls with conviction. • Drive budget and investment strategy with Finance — allocation models, real-time re-forecasting, and data-backed cases for incremental investment. • Partner with Product and Supply on pricing, offers, and demand acceleration in lockstep with the supply/demand balance. • Connect brand and performance — work with Brand and Creative to make Services storytelling performant across paid and owned channels. • Build, coach, and develop the Services Growth Marketing pod; set the operating cadence and the bar for analytical rigor. • Represent Services Growth Marketing in executive business reviews with a clear point of view on what's working, what's not, and where to invest next.

Role Description The Director of Customer Growth is responsible for developing and executing strategies that maximize customer lifetime value (LTV) across MTG's existing customer database. This leader owns the post-sale customer journey and is accountable for increasing customer retention, cross-service adoption, recurring revenue, membership growth, and overall customer engagement. This role focuses on driving revenue from existing customers by leveraging CRM strategy, customer segmentation, lifecycle marketing, and data-driven decision making. Working cross-functionally with Marketing, Operations, Sales, and Finance, the Director of Customer Engagement will create scalable programs that strengthen customer relationships while improving business performance across multiple operating companies. Qualifications - Bachelor's degree in Marketing, Business, Analytics, Communications, or related field. - 7+ years of experience in Customer Engagement, CRM, Customer Lifecycle Marketing, Retention, Customer Analytics, or related leadership roles. - Minimum of 3 years leading high-performing teams. - Proven success improving measurable customer metrics such as: - Customer Lifetime Value (LTV) - Customer Retention - Cross-Sell Adoption - Repeat Purchase Frequency - Membership Growth - Experience developing CRM segmentation strategies and customer lifecycle programs. - Strong analytical skills including customer analytics, cohort analysis, segmentation, and lifetime value modeling. - Experience partnering cross-functionally with Sales, Marketing, Operations, and Finance. - Strong presentation, communication, and executive leadership skills. Requirements - Experience within residential home services, field services, HVAC, plumbing, electrical, construction, or similar service-based industries. - Experience supporting private equity-backed organizations. - Experience with ServiceTitan or similar field service management platforms. - Experience with marketing automation and CRM platforms. - Experience managing membership or subscription-based programs. - Experience utilizing customer financing programs to increase customer value and conversion. Benefits - Competitive Base Salary + Annual Bonus - Medical, Dental & Vision Insurance - 401(k) with Company Match - Paid Time Off & Paid Holidays - Company-Paid Life & Disability Insurance - Leadership Development & Career Growth Opportunities

• Months 0–12: Core focus • Commercial growth — Win new digital business by working closely with the UK Sales team to assess opportunities, prepare compelling pitches, and secure website and digital marketing contracts with both prospective and existing hotel partners. • Drive upsell within existing accounts — Identify digital growth opportunities across the existing UK client base and convert them into contracted digital engagements. • Own client performance — Serve as the primary point of contact for hotels signed up for Profitroom’s digital services, taking full accountability for performance, strategy, and client satisfaction across your portfolio. • Monitor active digital marketing campaigns — Oversee live paid media, SEO, and CRM activity across your client accounts, working with Profitroom’s in-house specialists to ensure delivery is on strategy and performing against agreed targets. • Bridge Digital, Sales, CS, and hotel partners — Act as the connective tissue between Profitroom’s internal digital teams and our UK commercial and client-facing functions, ensuring consistency and joined-up delivery. • → From month 12: Expanding scope • As the role matures and your portfolio is established, you’ll take on broader strategic and market-facing responsibilities: • Define hotel digital strategies — Translate UK hotel requirements into clear digital marketing strategies across paid media (Google Hotel Ads, brand PPC, Meta, retargeting), SEO, GEO & local search, CRM and email, content and reputation management. • Conduct digital audits and deep dives — Identify underperforming accounts and lead structured digital reviews that uncover gaps and present a clear improvement roadmap. • Lead UK campaign planning — Develop seasonally-relevant campaigns aligned to UK demand peaks: bank holidays, half-terms, staycation windows, and early-booker incentives. • Build market presence — Develop case studies, attend industry events, and establish Profitroom as a credible digital voice in the UK hospitality market.