• Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage). • Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey. • Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops. • Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR. • Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

• Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively. • Drive the development of Workday-sourced pipeline through a combination of direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the ideation, design, and execution of 1:many marketing and ecosystem events. • Act as the Workday subject matter expert in support of Varicent Regional Sales Managers (RSMs) and Presales, shaping pursuit strategy and ensuring effective co-sell execution. • Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM. • Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday’s priorities. • Support and/or lead supplemental strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.

Role Description We're looking for a Marketing & Growth Lead to help Product Studio create awareness, generate opportunities, and accelerate growth. This is not a traditional marketing role. You won't inherit a large team, a large budget, or a mature growth engine. You'll help build it. You'll work directly with Product Studio leaders, practitioners, account teams, customers, and partners to turn expertise into awareness, conversations, opportunities, and revenue. One day you might be refining positioning. The next you might be publishing thought leadership, launching a campaign, supporting a strategic pursuit, organizing an event, building a partnership, or experimenting with a new growth channel. We're looking for someone who enjoys building, creating, and figuring things out. What You'll Do - Shape Product Studio's positioning, messaging, and market narrative - Turn expertise into thought leadership, content, case studies, presentations, and campaigns - Create and run growth initiatives that generate awareness, engagement, and opportunities - Activate channels, communities, partnerships, events, and programs that expand our reach - Support strategic pursuits with compelling client-facing content and presentations - Collaborate with account teams to create and accelerate opportunities - Measure results, learn quickly, and continuously improve the growth engine - Use AI and emerging technologies to improve how content, campaigns, and growth initiatives are created and executed Qualifications - Strong writing, storytelling, and communication skills - Experience creating growth through content, campaigns, community, partnerships, or GTM initiatives - Ability to move comfortably between strategy and execution - Strong business judgment and curiosity - Experience working with enterprise, B2B, technology, consulting, software, or product-focused organizations - Ability to turn expertise and complex ideas into compelling market-facing content - Demonstrated use of AI to improve the quality, speed, and scale of your work - A bias for action, experimentation, and learning - Comfort operating in ambiguity and building from scratch - A portfolio that demonstrates measurable business impact Additional Information - Portfolio Requirements: To advance in the recruitment process a portfolio is required. Please include examples that demonstrate: - Thought leadership - Articles and content - Campaigns - Positioning and messaging work - Executive presentations - Events or community initiatives - GTM programs - Growth initiatives - Measurable business outcomes - We're interested in understanding how you think, what you created, and what impact it had. Be prepared to discuss your specific contributions, decisions, and results. We care more about evidence than credentials. We're interested in what you've built, launched, written, created, and influenced. If this sounds like the kind of work you enjoy, we'd love to hear from you. Service Region Iberia

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We ValueWe hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. What you'll do You will work closely with other members of the channel partnerships team and the sales team to nurture and grow both new and existing partners, and you will take ownership over the account management and continued growth of partners. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth in the Hong Kong region. Responsibilities: - Educate partners on the Airwallex product suite and the partner journey, activate partners to increase overall client referral activities, and manage the day-to-day operations and maintenance of partners. - Deepen relationships with key partners to strengthen executive relationships. - Devise initiatives and campaigns to drive scalable growth across different groups of partners. - Identify and resolve roadblocks/ objections to obtain buy-ins from partners and key stakeholders. - Coordinate with cross-functional teams within Airwallex, including strategy, operations and finance where required to deliver a seamless experience for our partners. Who you are: - You are results-driven and hold yourself accountable for delivering on growth targets. - You are a relationship builder with strong channel partnerships and contacts to leverage from. - You are creative and are excited about delivering impactful partnerships in unique and strategic ways. - You have extensive experience with best-practice partnership management. - You are a proactive self-starter who can independently identify and execute new partnership opportunities. - You are comfortable with change. You can navigate through ambiguity and are excited to be part of a fast-paced company experiencing hyper-growth. - You are relatable and effective at communicating and managing relationships with external partners. What you will bring: - 4+ years’ experience in partnership, marketing or business development. - Experience in negotiation and partnership proposal development preferred. - Experience in sales or working in tech or a fast-growing start-up would be advantageous. - Excellent communication skill that enables close working relationships with key leaders internally and externally. - Excellent written, verbal and in-person communication skills (Chinese & English) - Strong analytical skills with experience with tools including Excel, PowerPoint, etc. - Bachelor’s degree or equivalent. Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.