Profitroom

• Full-stack delivery of user-facing features — the frontend and the backend behind it, designed, built, tested, and shipped by you • Technical discovery — together with the PM, you validate feasibility, identify constraints, and shape the technical approach before scope is locked • End-to-end quality — you care whether the experience works in production, not only whether it passed review • AI-augmented development — Claude Code is our daily driver; MCP servers, custom agents, and internal tooling are part of the real workflow • Close collaboration with Product Managers and backend engineers — you own the how; the PM owns the what and why • UX coherence — you notice recurring issues, raise them, and leave the product better than you found it

• Collaborate with software development teams and support their releases, develop, and maintain CI/CD pipelines. • Design and implement automated infrastructure. • Maintain existing cloud infrastructure/VMs. • Monitor the environment, analyse and solve problems if required. • Utilise your understanding of the Software Development Life Cycle to proactively optimise and automate infrastructure and processes.

• Collaborate with software development teams and support their releases, develop, and maintain CI/CD pipelines. • Design and implement automated infrastructure. • Maintain existing cloud infrastructure/VMs. • Monitor the environment, analyse and solve problems if required. • Utilise your understanding of the Software Development Life Cycle to proactively optimise and automate infrastructure and processes.

• Months 0–12: Core focus • Commercial growth — Win new digital business by working closely with the UK Sales team to assess opportunities, prepare compelling pitches, and secure website and digital marketing contracts with both prospective and existing hotel partners. • Drive upsell within existing accounts — Identify digital growth opportunities across the existing UK client base and convert them into contracted digital engagements. • Own client performance — Serve as the primary point of contact for hotels signed up for Profitroom’s digital services, taking full accountability for performance, strategy, and client satisfaction across your portfolio. • Monitor active digital marketing campaigns — Oversee live paid media, SEO, and CRM activity across your client accounts, working with Profitroom’s in-house specialists to ensure delivery is on strategy and performing against agreed targets. • Bridge Digital, Sales, CS, and hotel partners — Act as the connective tissue between Profitroom’s internal digital teams and our UK commercial and client-facing functions, ensuring consistency and joined-up delivery. • → From month 12: Expanding scope • As the role matures and your portfolio is established, you’ll take on broader strategic and market-facing responsibilities: • Define hotel digital strategies — Translate UK hotel requirements into clear digital marketing strategies across paid media (Google Hotel Ads, brand PPC, Meta, retargeting), SEO, GEO & local search, CRM and email, content and reputation management. • Conduct digital audits and deep dives — Identify underperforming accounts and lead structured digital reviews that uncover gaps and present a clear improvement roadmap. • Lead UK campaign planning — Develop seasonally-relevant campaigns aligned to UK demand peaks: bank holidays, half-terms, staycation windows, and early-booker incentives. • Build market presence — Develop case studies, attend industry events, and establish Profitroom as a credible digital voice in the UK hospitality market.

• Implementing new functionalities and maintaining existing code with a focus on 70% new feature development and 30% maintenance. • Design and develop applications as well as take care of the code quality and contribute to the overall architecture. • Follow the best development practices and recommend optimal solutions. • Participate in routine events like: daily, refinement, planning, review, retrospective.

• You’ll act as the primary technical link between our development teams and over 100 integration partners. • Your work ensures that our connectivity ecosystem remains robust, scalable, and commercially viable, directly impacting how luxury hotels worldwide manage their distribution. • Technical scoping — lead requirements gathering with clients and partners to ensure the Connectivity Team has a solid roadmap. • Integration support — manage the successful go-live of new integrations and maintain high performance for existing ones. • Operational bridge — act as the principal contact for circa 100 Standard Integration accounts, resolving blockers during development and pilot phases. • Issue resolution — work directly with integration partners to address identified technical issues and implement functional enhancements. • Knowledge management — create and maintain integration manuals and onboarding best practices to streamline internal workflows. • Partner monitoring — track performance within the CPP framework and guide partners to achieve expected targets and thresholds. • Growth development — identify Standard partners with potential to upgrade and support their journey toward Preferred levels. • Commercial alignment — negotiate the addition of new integrations to client contracts, including minimum requirements and pilot commitments. • Financial oversight — establish and enforce an integrations rate card while maintaining a database of costs to prevent overspend. • License management — handle all membership and license-related matters connected with third-party integrations.

• Planning, executing, and overseeing tailored SEO strategies for luxury hotel clients—from on-site and off-site optimizations to regular performance reviews and strategic adjustments aligned with business goals • Conducting comprehensive SEO audits (technical, content, link, local SEO) and identifying growth opportunities • Managing and optimizing website content in collaboration with copywriters, as well as planning and executing link-building strategies • Monitoring SEO performance through tools and data analysis to improve visibility for key terms • Communicating directly with clients—providing updates, presenting results, and supporting ongoing SEO initiatives • Coordinating with internal teams (Web Development, Support, Paid Campaigns, Sales) on SEO-related tasks and website migrations • Contributing to internal process improvements and exploring new digital marketing and AI-driven opportunities relevant to the hospitality industry

• Develop, customize, and maintain our ecosystem within HubSpot CMS, including custom modules and templates (HubL). • Build and optimize high-performing landing pages to drive lead generation and campaign success. • Troubleshoot front-end issues, resolve bugs, and ensure seamless cross-browser and responsive performance. • Proactively improve site speed, Core Web Vitals, and technical SEO to maintain a competitive digital presence. • Implement and manage tracking (GA4, GTM, HubSpot pixels) to support data-driven decision-making. • Partner with Design, Content, and Revenue teams to execute A/B tests, CRO initiatives, and UX enhancements.

• Contributing to the development of our analytics codebase and reporting layer, covering the full customer lifecycle - from prospect acquisition to customer performance monitoring. • Collaborating with cross-functional leadership teams (Directors and C-level) to define and analyze key business metrics, translating data and market insights into actionable strategic recommendations that support business planning, pricing, product development, and market expansion. • Building comprehensive reports, advanced analytical models (including ML where relevant), and dashboards that distill complex business data to enable data-informed decision-making. • Partnering with Customer Success to design churn prevention strategies and identify cross- and upsell opportunities to maximize customer lifetime value. • Supporting Finance and RevOps teams in revenue forecasting and revenue performance monitoring.

• Planning, implementing, and managing campaigns across Google Ads and Meta Ads. • Balancing time between deep work on ad accounts and active consulting with clients. • Utilizing AI tools to streamline campaign management and generate ad copy. • Transforming complex data into actionable insights for clients. • Creating tailor-made budget optimization strategies for clients.