Role Description The Director of Customer Growth is responsible for developing and executing strategies that maximize customer lifetime value (LTV) across MTG's existing customer database. This leader owns the post-sale customer journey and is accountable for increasing customer retention, cross-service adoption, recurring revenue, membership growth, and overall customer engagement. This role focuses on driving revenue from existing customers by leveraging CRM strategy, customer segmentation, lifecycle marketing, and data-driven decision making. Working cross-functionally with Marketing, Operations, Sales, and Finance, the Director of Customer Engagement will create scalable programs that strengthen customer relationships while improving business performance across multiple operating companies. Qualifications - Bachelor's degree in Marketing, Business, Analytics, Communications, or related field. - 7+ years of experience in Customer Engagement, CRM, Customer Lifecycle Marketing, Retention, Customer Analytics, or related leadership roles. - Minimum of 3 years leading high-performing teams. - Proven success improving measurable customer metrics such as: - Customer Lifetime Value (LTV) - Customer Retention - Cross-Sell Adoption - Repeat Purchase Frequency - Membership Growth - Experience developing CRM segmentation strategies and customer lifecycle programs. - Strong analytical skills including customer analytics, cohort analysis, segmentation, and lifetime value modeling. - Experience partnering cross-functionally with Sales, Marketing, Operations, and Finance. - Strong presentation, communication, and executive leadership skills. Requirements - Experience within residential home services, field services, HVAC, plumbing, electrical, construction, or similar service-based industries. - Experience supporting private equity-backed organizations. - Experience with ServiceTitan or similar field service management platforms. - Experience with marketing automation and CRM platforms. - Experience managing membership or subscription-based programs. - Experience utilizing customer financing programs to increase customer value and conversion. Benefits - Competitive Base Salary + Annual Bonus - Medical, Dental & Vision Insurance - 401(k) with Company Match - Paid Time Off & Paid Holidays - Company-Paid Life & Disability Insurance - Leadership Development & Career Growth Opportunities

• Months 0–12: Core focus • Commercial growth — Win new digital business by working closely with the UK Sales team to assess opportunities, prepare compelling pitches, and secure website and digital marketing contracts with both prospective and existing hotel partners. • Drive upsell within existing accounts — Identify digital growth opportunities across the existing UK client base and convert them into contracted digital engagements. • Own client performance — Serve as the primary point of contact for hotels signed up for Profitroom’s digital services, taking full accountability for performance, strategy, and client satisfaction across your portfolio. • Monitor active digital marketing campaigns — Oversee live paid media, SEO, and CRM activity across your client accounts, working with Profitroom’s in-house specialists to ensure delivery is on strategy and performing against agreed targets. • Bridge Digital, Sales, CS, and hotel partners — Act as the connective tissue between Profitroom’s internal digital teams and our UK commercial and client-facing functions, ensuring consistency and joined-up delivery. • → From month 12: Expanding scope • As the role matures and your portfolio is established, you’ll take on broader strategic and market-facing responsibilities: • Define hotel digital strategies — Translate UK hotel requirements into clear digital marketing strategies across paid media (Google Hotel Ads, brand PPC, Meta, retargeting), SEO, GEO & local search, CRM and email, content and reputation management. • Conduct digital audits and deep dives — Identify underperforming accounts and lead structured digital reviews that uncover gaps and present a clear improvement roadmap. • Lead UK campaign planning — Develop seasonally-relevant campaigns aligned to UK demand peaks: bank holidays, half-terms, staycation windows, and early-booker incentives. • Build market presence — Develop case studies, attend industry events, and establish Profitroom as a credible digital voice in the UK hospitality market.

• Establish growth marketing as a repeatable, scalable engine across geos, audiences, and channels, with best-in-class campaigns driving an increasing share of business outcomes (e.g., new subscriptions, API usage). • Build growth marketing into a core capability, integrated with our audience marketing approach, delivering high-performing campaigns for blockchain product managers, growth teams, and ecosystem partners across their journey. • Develop scalable, automated campaign journeys to deliver triggered static and dynamic content (e.g., chain-specific KPI dashboards, competitive wallet insights) in collaboration with product marketing and marketing ops. • Create testing and optimization frameworks to explore new segments (e.g., DeFi vs. NFT growth teams), messages, content, and offers; drive continuous improvement through A/B testing (e.g., email subject lines, landing pages) while iterating quickly to optimize metrics like demo bookings and ARR. • Deepen our understanding of Web3 customer behavior, identify patterns in their interactions (e.g., chain usage, wallet activity), and leverage insights to refine segmentation and enhance engagement across touch points.

• Lead the outreach, planning, and execution of in-person Workday Enablement Meetings, equipping Workday sellers to position Varicent effectively. • Drive the development of Workday-sourced pipeline through a combination of direct outreach to Workday account and opportunity owners (with tailored account-level POVs) and the ideation, design, and execution of 1:many marketing and ecosystem events. • Act as the Workday subject matter expert in support of Varicent Regional Sales Managers (RSMs) and Presales, shaping pursuit strategy and ensuring effective co-sell execution. • Maintain an accurate and timely weekly forecast, including opportunity notes and account status updates in CRM. • Collaborate cross-functionally with Marketing, Alliances, Services, and Product teams to align programs, messaging, and delivery to Workday’s priorities. • Support and/or lead supplemental strategic initiatives that strengthen Varicent’s position in the Workday ecosystem, such as roadmap development, customer value documentation, competitive positioning, and ecosystem expansion.