Role Description We're looking for a Marketing & Growth Lead to help Product Studio create awareness, generate opportunities, and accelerate growth. This is not a traditional marketing role. You won't inherit a large team, a large budget, or a mature growth engine. You'll help build it. You'll work directly with Product Studio leaders, practitioners, account teams, customers, and partners to turn expertise into awareness, conversations, opportunities, and revenue. One day you might be refining positioning. The next you might be publishing thought leadership, launching a campaign, supporting a strategic pursuit, organizing an event, building a partnership, or experimenting with a new growth channel. We're looking for someone who enjoys building, creating, and figuring things out. What You'll Do - Shape Product Studio's positioning, messaging, and market narrative - Turn expertise into thought leadership, content, case studies, presentations, and campaigns - Create and run growth initiatives that generate awareness, engagement, and opportunities - Activate channels, communities, partnerships, events, and programs that expand our reach - Support strategic pursuits with compelling client-facing content and presentations - Collaborate with account teams to create and accelerate opportunities - Measure results, learn quickly, and continuously improve the growth engine - Use AI and emerging technologies to improve how content, campaigns, and growth initiatives are created and executed Qualifications - Strong writing, storytelling, and communication skills - Experience creating growth through content, campaigns, community, partnerships, or GTM initiatives - Ability to move comfortably between strategy and execution - Strong business judgment and curiosity - Experience working with enterprise, B2B, technology, consulting, software, or product-focused organizations - Ability to turn expertise and complex ideas into compelling market-facing content - Demonstrated use of AI to improve the quality, speed, and scale of your work - A bias for action, experimentation, and learning - Comfort operating in ambiguity and building from scratch - A portfolio that demonstrates measurable business impact Additional Information - Portfolio Requirements: To advance in the recruitment process a portfolio is required. Please include examples that demonstrate: - Thought leadership - Articles and content - Campaigns - Positioning and messaging work - Executive presentations - Events or community initiatives - GTM programs - Growth initiatives - Measurable business outcomes - We're interested in understanding how you think, what you created, and what impact it had. Be prepared to discuss your specific contributions, decisions, and results. We care more about evidence than credentials. We're interested in what you've built, launched, written, created, and influenced. If this sounds like the kind of work you enjoy, we'd love to hear from you. Service Region Iberia

About AirwallexAirwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We ValueWe hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. What you'll do You will work closely with other members of the channel partnerships team and the sales team to nurture and grow both new and existing partners, and you will take ownership over the account management and continued growth of partners. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth in the Hong Kong region. Responsibilities: - Educate partners on the Airwallex product suite and the partner journey, activate partners to increase overall client referral activities, and manage the day-to-day operations and maintenance of partners. - Deepen relationships with key partners to strengthen executive relationships. - Devise initiatives and campaigns to drive scalable growth across different groups of partners. - Identify and resolve roadblocks/ objections to obtain buy-ins from partners and key stakeholders. - Coordinate with cross-functional teams within Airwallex, including strategy, operations and finance where required to deliver a seamless experience for our partners. Who you are: - You are results-driven and hold yourself accountable for delivering on growth targets. - You are a relationship builder with strong channel partnerships and contacts to leverage from. - You are creative and are excited about delivering impactful partnerships in unique and strategic ways. - You have extensive experience with best-practice partnership management. - You are a proactive self-starter who can independently identify and execute new partnership opportunities. - You are comfortable with change. You can navigate through ambiguity and are excited to be part of a fast-paced company experiencing hyper-growth. - You are relatable and effective at communicating and managing relationships with external partners. What you will bring: - 4+ years’ experience in partnership, marketing or business development. - Experience in negotiation and partnership proposal development preferred. - Experience in sales or working in tech or a fast-growing start-up would be advantageous. - Excellent communication skill that enables close working relationships with key leaders internally and externally. - Excellent written, verbal and in-person communication skills (Chinese & English) - Strong analytical skills with experience with tools including Excel, PowerPoint, etc. - Bachelor’s degree or equivalent. Applicant Safety Policy: Fraud and Third-Party RecruitersTo protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunityAirwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Role Description The Director of Subscriber Growth Strategy is a senior strategic leader responsible for defining and advancing the enterprise approach to subscriber acquisition, conversion, and early lifecycle growth for the USA TODAY Co. portfolio of over 200 publications. This role owns the strategic direction for how USA TODAY Co. converts audiences into long-term subscriber relationships, establishing priorities across paid and owned channels, conversion experiences, and lifecycle touchpoints. The Director is accountable for aligning near-term performance with long-term consumer revenue growth through a disciplined strategy spanning experimentation, personalization, and audience development. Reporting to the Senior Director of Consumer Journeys, this leader partners across Product, Analytics, Brand, Activations, and other key functions to shape subscriber acquisition strategy, influence investment and prioritization decisions, and translate market, audience, and performance insights into strategic action. Key Responsibilities - Subscriber Acquisition Strategy and Performance: - Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives. - Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value. - Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities. - Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth. - Conversion Optimization & Paywall Strategy: - Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences. - Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value. - Lifecycle Growth & Personalization: - Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential. - Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences. - Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes. - Experimentation & Testing Leadership: - Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs. - Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy. - Team & Cross-Functional Leadership: - Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement. - Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals. - Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making. Qualifications - 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business. - 4+ years leading and developing high-performing teams. - Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing. - Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV). - Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy. - Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau. - Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools). - Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization. Requirements - #LI-REMOTE - #LI-NR2 - The annualized base salary for this role will range between $130,000 and $142,500. - Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. - Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Benefits - USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. - We will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s protected characteristics. - Applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application should contact USA TODAY Co., Inc.’s Recruitment Department. - Applicants must be authorized to work in the applicable location.

• Audit existing email nurture programs and marketing automations in HubSpot — evaluate performance, identify gaps, and deliver a prioritized set of recommendations. • Implement approved changes to nurture sequences, workflows, enrollment triggers, and segmentation logic directly in HubSpot. • Build and launch promotional email campaigns to support content, webinars, and offers — managing copy coordination, list segmentation, scheduling, and deployment. • Develop and execute webinar promotion sequences including registration campaigns, reminder communications, and post-event follow-up nurtures. • Partner cross-functionally with the marketing team to align email execution with broader campaign calendars and content launches. • Monitor email performance (open rates, click rates, conversion, unsubscribes) and make ongoing optimizations based on the data. • Manage prospect engagement programs in Qualified, supporting timely and relevant outreach to active pipeline.