• Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook placements • Apply direct response design principles including clear visual hierarchy, benefit-led messaging, and strong CTAs • Produce multiple creative variations and size adaptations for testing across placements • Collaborate with the marketing team on briefs, iterate quickly based on performance feedback, and maintain quality across high output volumes • Design email marketing templates and campaign layouts in collaboration with the brand's copywriter • Ensure email designs are visually clean, on-brand, and optimized for readability and click-through across devices • Support campaign design for promotional sends, product launches, and automated flows • Adapt templates and layouts based on campaign objectives and audience segments • Support broader design needs as they arise including landing page assets, promotional graphics, and campaign collateral • Maintain visual consistency with brand guidelines across all performance and marketing outputs • Collaborate with the senior in-house designer on projects that require coordination between brand and performance creative

Role Description We're looking for a Graphic Designer to own static ad creative and email design for a fast-growing DTC skincare brand. You will work alongside an in-house senior designer who handles brand, retail, and website work, sitting squarely in the performance design lane: - Meta ad statics - Email marketing templates - Additional creative that supports paid and owned channel campaigns This is a production-focused role with a direct response mindset. You need to understand ad hierarchy, know how to design for conversion rather than just aesthetics, and be comfortable producing multiple creative variations at pace. If you have designed Meta ad statics that have actually run, understand why a CTA needs to be placed where it is, and can translate a brief into clean, scroll-stopping creative, this role is a strong fit. Qualifications - Proven experience designing static ad creatives for Meta campaigns with a clear understanding of direct response design principles - Strong grasp of ad hierarchy including how to structure visuals, messaging, and CTAs for performance rather than just aesthetics - Experience designing email marketing campaigns including templates, promotional sends, and product launch creative - Proficiency in Adobe Creative Suite including Illustrator and Photoshop, and Canva for rapid production - Ability to produce multiple creative variations quickly without losing quality or consistency - Strong attention to detail and the ability to maintain brand consistency across a high volume of outputs - Comfortable receiving performance feedback on creative and iterating based on data rather than personal preference - Available to work during UK business hours on a full-time basis Requirements - Meta Ad Static Design - Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook placements - Apply direct response design principles including clear visual hierarchy, benefit-led messaging, and strong CTAs - Produce multiple creative variations and size adaptations for testing across placements - Collaborate with the marketing team on briefs, iterate quickly based on performance feedback, and maintain quality across high output volumes - Email Marketing Design - Design email marketing templates and campaign layouts in collaboration with the brand's copywriter - Ensure email designs are visually clean, on-brand, and optimized for readability and click-through across devices - Support campaign design for promotional sends, product launches, and automated flows - Adapt templates and layouts based on campaign objectives and audience segments - General Brand Design Support - Support broader design needs as they arise including landing page assets, promotional graphics, and campaign collateral - Maintain visual consistency with brand guidelines across all performance and marketing outputs - Collaborate with the senior in-house designer on projects that require coordination between brand and performance creative Benefits - You will be paid in USD (bi-monthly: every 15th and 30th) - Paid Time Off in accordance with company policy - Observance of Holidays per company guidelines - 100% remote setup so you can work wherever you're most productive - This role requires availability during UK business hours - Work on a well-established DTC skincare brand with a loyal customer base across Ireland, the UK, and beyond - High-ownership creative role with direct impact on paid acquisition and email performance How to Apply Please include: - Your updated resume - A portfolio link showing at least 4 to 6 examples of static ad creative and email design work, ideally including Meta ad statics that have run in live campaigns - A short Loom video (1 to 2 minutes) introducing yourself, walking through one ad creative you are proud of, and explaining the design decisions you made and why Only candidates who submit both a portfolio and a Loom video will be moved to the next step of the hiring process. Application Process Overview Our comprehensive selection process ensures we find the right fit for both you and our clients: - Initial Application - Submit your application and complete our prequalifying questions - Video Introduction - Record a video introduction to showcase your communication skills and work experience - Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable) - Recruitment Interview - Initial screening with our talent team - Executive Interview - Meet with senior leadership to discuss role alignment - Client Interview - Final interview with the client team you'd be supporting - Background & Reference Check - Professional reference verification - Job Offer - Successful candidates receive a formal offer to join the team Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

• Take high-level marketing goals and campaign briefs, autonomously conceptualizing and executing high-level visual systems for major product and marketing launches. • Own, scale, and document Plume's brand identity system (Figma libraries, templates, and style guides) to ensure a unified and consistent visual language across all platforms. • Direct and execute high-impact motion assets, GIFs, and short-form video ads specifically optimized for paid and organic channels. • Iterate rapidly on creative assets based on A/B testing and performance data. • Leverage prior experience to design and implement efficient creative request, feedback, and delivery processes. • Oversee the creative output from freelancers and internal teams, establishing a high visual bar, providing clear feedback, and ensuring adherence to brand guidelines. • Collaborate effectively with non-designer stakeholders across departments to deliver cohesive marketing campaigns.

• Design all needs across Retail and B2B channels • Deliver new campaigns for retailers • Define and refine shopper marketing toolkit • Support sales team with engaging pitch decks • Collaborate with B2B team for brand activations • Develop digital assets for retail e-commerce platforms • Support on limited edition packaging