Role Description We’re searching for a B2B Marketing Manager to drive revenue growth by optimizing outbound email campaigns, commercial packaging, and newsletter performance. In this role, you’ll have the opportunity to build scalable marketing systems, directly impact pipeline generation, and shape how we monetize one of the leading crypto media platforms globally. - Design, build, and continuously optimize multi-touch outbound email sequences across different buyer personas (crypto-native, institutional, event-driven), using A/B testing and performance insights; - Create and package high-converting sales materials, including one-pagers, pitch decks, pricing sheets, and objection-handling frameworks; - Own BeInCrypto’s newsletter portfolio end-to-end—from strategy and segmentation to production, sponsored placements, and performance optimization; - Analyze performance across newsletters, outbound campaigns, and partner activities; identify trends and drive continuous improvements based on data; - Own Sales CRM hygiene and pipeline visibility by running regular audits, identifying stalled or at-risk deals, and ensuring clear processes, data quality, and lead routing. Qualifications - Have at least 2 years of experience in marketing roles in crypto or traditional finance and fintech-connected companies; Experience working in financial digital media is a plus; - Are fluent in English; - Have hands-on experience building and launching email campaigns, with a strong understanding of deliverability, segmentation, A/B testing, and optimization; - Can write clear, persuasive B2B copy across email sequences, LinkedIn outreach, sales materials, and newsletters; - Have experience with email automation tools (e.g., Customer.io, Instantly); - Have a solid understanding of crypto/blockchain (and ideally some exposure to TradFi concepts); - Have an education in marketing field is a plus; - Take full ownership of your work, proactively identify gaps, solve problems, document processes, and continuously improve outcomes; - Are highly organized and able to manage multiple workstreams independently in a fast-paced environment; - Focus on solutions and results rather than just identifying problems; Benefits - 100% remote work with no location restrictions. - Flexible working hours with no time tracking and no mandatory meetings outside your timezone. - Paid time off to recharge. - Support for personal branding and industry visibility. - Access to major crypto and fintech events around the world. - Internal learning programs, masterclasses, and knowledge sharing. - Clear goals, measurable outcomes, and a data-driven culture where your work has a visible business impact. - An inclusive workplace where everyone, regardless of background, nationality, gender, identity, abilities, or beliefs, can thrive.

• Copywriting for Sales: Write and structure prospecting email cadences and outreach scripts to support the BDR and Sales teams in opening new accounts. • Account-Based Marketing (ABM): Learn to map strategic companies and create customized content (emails, articles, LinkedIn messages, visual assets) to engage decision-makers at those accounts. • Use of AI in Marketing: Learn how to use Artificial Intelligence tools (Gemini, Apollo, etc.) to accelerate market research and optimize content production. • Business-Focused Content: Produce blog articles, corporate LinkedIn posts for the BDR/Sales team, and sales enablement materials that help the sales team close deals.

• Achieve/exceed target KPIs (ex. ROAS, CPA) across all managed campaigns. • Effectively build, optimize, and manage campaigns & associated budgets to maximize performance while staying within defined spending limits. • Support the implementation of new tools and processes to improve output and allow buyers to take on more accounts at an efficient rate. • Master Meta media buying platforms and identify innovative strategies to enhance campaign performance while echoing these efficiencies to the department. • Provide accurate and insightful campaign analysis, translating data from campaigns, website, and funnels into actionable next steps for optimization. • Ensure all media buyers are supported and work to build new processes and tools to increase department efficiency. • Ensure clear and effective communication with clients or internal stakeholders regarding campaign performance and strategy. • Ensure all media buying activities adhere to platform & agency policies as well as industry regulations.

• Develop the monthly social media calendar (store Instagram); • Align content strategy with institutional campaigns, product launches and promotions; • Produce briefs for the marketing team focused on creating visual assets, videos and interactive content; • Write creative and strategic captions and copy for social media; • Schedule and publish content using scheduling tools (Postgran); • Monitor interactions (comments, messages and mentions); • Track and analyze key performance indicators (KPIs) such as reach, engagement, follower growth, clicks and conversions; • Prepare monthly performance reports with insights and recommendations for improvement; • Monitor budget and ensure optimal performance for paid campaigns (aligned with the Media team); • Support identification and outreach to digital influencers for partnerships and brand activations; • Create briefs for local influencers; • Engage and strengthen the follower community, encouraging interaction and loyalty; • Propose and create creative approaches and content formats; • Create content for the stores' WhatsStore (WhatsApp storefront); • Event coverage – product launches and conventions; • Manage relationships with shopping centers/malls – distribution of communication materials and campaigns; • Present analyses and results to managers; • Create briefs and oversee projects for digital sales representatives.